logo
Free Certification CoursesFree Topics
Upskill your TeamAbout
Loading...Apply as Mentor
  • Upskill your team
  • About Us
  • Loading...
  • Apply as Mentor
GS Logo Outline
GS Facebook WhiteGS X WhiteGS LinkedIn White
Best Kept Secrets ✨

Be the first to find out about the newest programs, workshops, and community activities - plus industry news, articles, and special reports.


Marketing
  • SEO
  • Digital Marketing
  • Performance Marketing
  • Digital Marketing Kickstarter
  • Generative AI for Marketers
Design
  • UI UX Design
    Product
    • Product Management
      Business
      • Management Consulting

        Company
        • About Us
        • Careers
        • Contact Us
        • Help
        Engage
        • Upskill Your Team
        • Apply as Mentor
        Industries
        • Marketing
        • Tech
        • Growth
        • Data
        • Design
        • Product
        • Business
        • Gen AI

        Free courses

        Collections:LinkedinAdsCopywritingSalesGrowth Hacking

        Tech:Mobile ApplicationProduct Development

        Design:UI UX DesignProduct DesignUX Research

        Product:Product Marketing

        Marketing:Brand MarketingB2B MarketingContent MarketingApp MarketingInfluencer MarketingPerformance MarketingGoogle AdsAffliate Marketing

        Gen AI:AI ProductAI MarketingAI Design


        © 2025 Sisinty Pvt. Ltd. All rights reserved

        · Privacy Policy· Refund Policy· Terms & Conditions

        ...

        Free Online Marketing Course on Building Business Marketing Plan

        share

        Free Online Marketing Course on Building Business Marketing Plan Enroll Today!

        Before you ask, we do give certificates!

        Get certified upon course completion and supercharge your career journey.

        certificate

        Learning Objectives

        1. Strategic Objective Setting for Marketing Plan Development

        Clear goal setting ensures the direction and purpose of the marketing plan, guiding strategies effectively for desired outcomes.

        2. Targeted Messaging for Specific Audience

        Crafting tailored messaging for identified target audiences enhances engagement and resonates with potential customers, improving campaign effectiveness.

        3. Competitor Analysis for Informed Decision-Making

        Analyzing competitors' strategies helps in optimizing resource allocation and selecting the most impactful marketing channels for successful outcomes.

        4. Budget Allocation for Efficient Resource Utilization

        Appropriate allocation of budgets across various platforms ensures reaching the target audience effectively while maximizing return on investment and minimizing wastage.

        Read More

        readmore

        Who's it for

        • tick

          Marketing professionals

        • tick

          Small business owners

        • tick

          Sales managers

        • tick

          Advertising executives

        • tick

          Marketing students

        Our Learners love GrowthSchool

        See ALL
        left_arrowright_arrow

        What will I learn

        Chapter 1

        Importance of Marketing in Business Success

        down

        This chapter explains the significance of marketing in enhancing brand recognition, reaching customers, driving sales, introducing products, engaging with clients, and communicating effectively about products and services. It underlines the multifaceted nature and importance of marketing in the business landscape.

        Chapter 2

        Components of a Marketing Plan

        down

        The chapter discusses the essential steps in developing a marketing plan, such as setting objectives, defining strategies, identifying the target audience, conducting competitor analysis, and allocating budgets. It emphasizes the importance of regular monitoring and evaluation for adjusting the plan promptly.

        Chapter 3

        Crafting an Effective Marketing Strategy

        down

        This chapter focuses on the key elements of devising an effective marketing strategy, including analyzing competitor strategies, channel utilization, aligning marketing efforts with business goals, setting revenue targets, and defining key performance indicators to ensure success.

        Chapter 4

        Targeted Marketing Plan Development

        down

        It explores how businesses can develop targeted marketing plans by focusing on educational institutions and students through various channels, reducing lead and customer acquisition costs, and leveraging platforms like SEO and YouTube for effective lead generation.

        Chapter 5

        Organic Marketing Strategies

        down

        This chapter delves into the importance of organic marketing in driving website traffic using relevant keywords, monitoring metrics through tools like Screaming Frog and Semrush, leveraging influencers to enhance brand awareness, and targeting specific audiences with segmented content strategies.

        Chapter 6

        Optimizing Marketing Channels and Budget Allocation

        down

        It discusses the critical considerations of defining marketing channels, aligning budgets with targets, avoiding overspending or underspending, converting consumers within allocated budgets, establishing clear metrics for evaluating outcomes, and incorporating data-driven insights for effective decision-making.

        Chapter 7

        Monitoring Marketing Metrics and Data Analysis

        down

        This chapter emphasizes the importance of monitoring marketing metrics using tools like Power BI, evaluating customer acquisition costs, consumer reach, and outcomes for each marketing channel, and refining marketing strategies based on data-driven insights.

        Chapter 8

        Conclusion Developing a Comprehensive Marketing Plan

        down

        The final chapter summarizes the key principles and strategies discussed throughout the book, emphasizing the importance of a systematic approach that aligns with overall business objectives and targets. It highlights the significance of competitor analysis, goal setting, and strategic resource allocation in creating targeted marketing strategies for long-term growth and success.

        Meet your Mentor

        growthschool-mentor-Pankaj Anand

        Pankaj Anand

        Head Of Marketing @ Infinity Learn

        Pankaj Anand serves as the Head of Marketing at Infinity Learn. With a strong background in marketing, he leads strategic initiatives to promote the organization's offerings effectively. Through his expertise, he maximizes brand visibility and reaches target audiences efficiently to drive growth and success within the industry.

        Frequently Asked Questions

        What are the main pillars of Market Research?

        arrow_down

        The main pillars of Market Research include gathering data, analyzing information, and providing valuable insights.

        What is Market Research, and why is it important to learn about?

        arrow_down

        Market Research is the process of gathering and analyzing data about customers, competitors, and market trends to make informed business decisions.

        Is this Market Research course designed for corporate training and workforce upskilling?

        arrow_down

        Yes, the Market Research course is designed to enhance corporate training programs and upskill the workforce effectively.

        How long can I access the free online marketing course with certificates content?

        arrow_down

        You can access the free online marketing course with certificates content for an unlimited period once enrolled.

        Will I receive a certification upon completion of the free online marketing course with certificates course?

        arrow_down

        Yes, you will receive a certification upon successful completion of the free online marketing course with certificates.

        programImage

        Coming Soon

        difficulty

        Intermediate

        Mentor

        growthschool-mentor-Pankaj Anand

        Pankaj Anand

        Head Of Marketing @ Infinity Learn

        People also found these Free courses interesting

        See ALL
        left_arrowright_arrow

        All

        Affliate Marketing

        Content Marketing

        App Marketing

        Influencer Marketing

        B2B Marketing

        Performance Marketing

        Brand Marketing

        Google Ads

        programImage

        A Distribution First Content Marketing Strategy for B2B Companies

        Free Content Marketing Course with B2B Content Distribu...

        Learn how to create a successful B2B content marketing ...

        rating

        3.75

        5 chapters

        chapters

        Advanced

        growthschool-mentor-Himanshu Gupta

        Himanshu Gupta

        Content Marketing Manager @ Moengage

        programImage

        A SEO Case Study 0 to 1.5M organic visitors/month in just 24 months.

        Free SEO Course on Achieving 0 to 1.5M Visitors in 24 M...

        Learn how to achieve remarkable SEO results in just 24 ...

        rating

        4

        8 chapters

        chapters

        Advanced

        growthschool-mentor-Bojan Maric

        Bojan Maric

        Co founder @ Workello

        programImage

        Breakdown of Brand Marketing Strategies that worked for D2C Brands

        Free Branding Course on Brand Marketing Strategies for ...

        Learn the successful brand marketing strategies utilize...

        rating

        3.5

        8 chapters

        chapters

        Intermediate

        growthschool-mentor-Nitesh Raj

        Nitesh Raj

        Brand Manager @ Wakefit

        programImage

        Learn How Social Media Marketing is the New love of B2B Brands

        Free Social Media Marketing Course on How B2B Brands Em...

        Learn how B2B brands are embracing social media marketi...

        rating

        3.75

        5 chapters

        chapters

        Advanced

        growthschool-mentor-Shikhar Srivastava

        Shikhar Srivastava

        Senior Marketing Associate @ Paytm

        programImage

        Building Buyer Personas & Creating a Social Media Strategy - Top Learnings from 50+ Brands

        Free Online Market Research Course Social Media Strateg...

        Learn how to build buyer personas and create an effecti...

        rating

        3.75

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Aayushi Rachana

        Aayushi Rachana

        Driving social media @ Google

        programImage

        The Step by Step Roadmap to Building Successful Brands

        Free Branding Course a Step-by-Step Roadmap to Building...

        Learn the step-by-step roadmap to building successful b...

        rating

        3.5

        6 chapters

        chapters

        Advanced

        growthschool-mentor-Pankaj Vishwakarma

        Pankaj Vishwakarma

        Business Analyst @ Zomato

        programImage

        Learn the most Advanced LinkedIn Hacks for B2B businesses

        Free B2B Marketing Course to Master Advanced LinkedIn H...

        Learn the most Advanced LinkedIn Hacks for B2B business...

        rating

        3.75

        6 chapters

        chapters

        Advanced

        growthschool-mentor-Alice Mendonca

        Alice Mendonca

        Senior Account Executive @ Linkedin

        programImage

        Learn Effective Content Marketing for B2B and SaaS

        Free Content Marketing Course to Learn Effective Strate...

        Discover the secrets of effective B2B and SaaS content ...

        rating

        4.9

        6 chapters

        chapters

        Advanced

        growthschool-mentor-Vanhishikha Bhargava

        Vanhishikha Bhargava

        Founder @ Contensify

        programImage

        Build Revenue Streams with Ad Monetization for Apps

        Free Online App Marketing Course to Build App Revenue w...

        Learn how to maximize revenue for your app with ad mone...

        rating

        3.5

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Avi Aggarwal

        Avi Aggarwal

        Senior Product Manager @ Trell

        programImage

        Influencer Marketing 101 Build your first campaign in 5 steps!

        Free Online Influencer Marketing Course to Build Your F...

        Learn the basics of influencer marketing with our free ...

        rating

        4.2

        6 chapters

        chapters

        Intermediate

        growthschool-mentor-Bhavika Mehta

        Bhavika Mehta

        Associate Brand Director @ L&k Saatchi & Saatchi

        programImage

        A Brand Marketing Masterclass Build your Brand Playbook

        Free Brand Marketing Course Build You Brand Playbook (M...

        Learn the art of brand marketing with our free mastercl...

        rating

        4

        4 chapters

        chapters

        Intermediate

        growthschool-mentor-Rumi Ambastha

        Rumi Ambastha

        Director @ The Man Company

        programImage

        Build PPC Models & Optimise Processes for your brand (Includes Case Studies)

        Free PPC Course Online to Build PPC Models & Optimise P...

        Learn how to build and optimize PPC models for your bra...

        rating

        4.5

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Vijay Veerubhotla

        Vijay Veerubhotla

        VP @ Xoxoday

        programImage

        How to Drive Retention and Loyalty Through Email Marketing

        Free Email Marketing Course for Driving Retention and L...

        Learn how to drive customer retention and loyalty throu...

        rating

        4.5

        7 chapters

        chapters

        Intermediate

        growthschool-mentor-Akshay Bhat

        Akshay Bhat

        Marketing Associate @ Smallcase

        programImage

        Decoding the Metrics & Data to Improve the Funnel & Drive Growth

        Free Digital Marketing Course to Decode Metrics, Improv...

        Learn how to analyze metrics and data to optimize your ...

        rating

        3.5

        3 chapters

        chapters

        Intermediate

        growthschool-mentor-Pooja Agarwal

        Pooja Agarwal

        Product Head @ Zomato

        programImage

        Lifecycle Marketing Turn your non-paying users into paid customers.

        Free Digital Marketing Course for Turning Non-Paying Us...

        Learn how to effectively convert non-paying users into ...

        rating

        3.75

        4 chapters

        chapters

        Advanced

        growthschool-mentor-Kiran Rangaswamy

        Kiran Rangaswamy

        App Growth @ Google

        programImage

        The Growth & Revenue Framework Hyper-Growth Mantra for B2B

        Free B2B Marketing Course to Learn Hyper-Growth Mantra ...

        Learn the Hyper-Growth Mantra for B2B success with our ...

        rating

        4

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Abhay Navjeet Singh Narula

        Abhay Navjeet Singh Narula

        Vice President & Head @ Medplay

        programImage

        Marketing Analytics Fundamentals that Everyone Should Know

        Free Digital Marketing Course on Marketing Analytics Fu...

        Learn the fundamentals of marketing analytics for free ...

        rating

        3.5

        7 chapters

        chapters

        Intermediate

        growthschool-mentor-Mitali lambah

        Mitali lambah

        Senior Manager @ Swiggy

        programImage

        Facebook Ads on Steroids Rapid Experimentation, Growth Marketing & Creative Strategy

        Free Facebook Ads Course for Experimentation, Growth Ma...

        Learn how to supercharge your Facebook Ads with our fre...

        rating

        4

        5 chapters

        chapters

        Advanced

        growthschool-mentor-Akhil Saraf

        Akhil Saraf

        Marketing Consultant @ Arsenal F.C

        programImage

        Hacks to Optimise Your Growth Funnel that 90% of Marketers Miss

        Free Digital Marketing Course on Hacks to Optimize Your...

        Learn the hacks to optimize your growth funnel that 90%...

        rating

        3.75

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Chandrika Deb

        Chandrika Deb

        India Growth Lead @ Canva

        programImage

        Create a Playbook to Never Run out of Creative Ideas for your brand on Social Media

        Free Social Media Marketing Course to Create a Playbook...

        Learn how to never run out of creative ideas for your b...

        rating

        3.75

        7 chapters

        chapters

        Intermediate

        growthschool-mentor-Viren Sean Noronha

        Viren Sean Noronha

        Senior Marketing Manager @ Swiggy

        programImage

        Learn from an Interesting D2C Retention Case Study

        Free Online Marketing Course to Learn from An Interesti...

        Learn how to improve D2C retention with this interestin...

        rating

        3.5

        5 chapters

        chapters

        Advanced

        growthschool-mentor-Rohan Chowdhury

        Rohan Chowdhury

        Retention @ D2C

        programImage

        Frugal Marketing Hacks How to do more with less Budgets

        Free Digital Marketing Course for Frugal Marketing Hack...

        Unlock the power of frugal marketing with our free digi...

        rating

        3.5

        7 chapters

        chapters

        Intermediate

        growthschool-mentor-Praveen Rao

        Praveen Rao

        Director of Marketing @ SAP

        programImage

        Unlock the Power of Experiential Marketing Transform Engagement into Results

        Free Digital Marketing Course to Unlock the Power of Ex...

        Discover the potential of experiential marketing with o...

        rating

        4.1

        8 chapters

        chapters

        Intermediate

        growthschool-mentor-Raj Viniaka

        Raj Viniaka

        Marketing Specialist @ Mahindra and Mahindra Limited

        programImage

        Crack the most difficult piece of Growth Retention

        Free Online Marketing Course to Crack the Most Difficul...

        Learn how to crack the most difficult piece of growth r...

        rating

        3.5

        8 chapters

        chapters

        Advanced

        growthschool-mentor-Abhinay Jain

        Abhinay Jain

        Director and Product Led Growth @ CleverTap

        programImage

        Brand Building Kill the Jargons and Learn what works

        Free Branding Course to Learn What Works in Brand Build...

        Learn effective brand building strategies and ditch the...

        rating

        4.3

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Abhishek Bhasin

        Abhishek Bhasin

        Director @ App Growth

        programImage

        Secrets of Category Marketing Revealed Plan your next Big Sale Day

        Free Online Marketing Course to Mastering Category Mark...

        Unlock the Secrets of Category Marketing! Join our free...

        rating

        3.5

        8 chapters

        chapters

        Advanced

        growthschool-mentor-Debosmita Sarkar

        Debosmita Sarkar

        Marketing Manager @ Google

        programImage

        Boost Engagement & Retention with CRM Marketing

        Free Online Marketing Course to Boost Engagement & Rete...

        Boost engagement and retention with CRM marketing. Lear...

        rating

        3.5

        7 chapters

        chapters

        Advanced

        growthschool-mentor-Jayaraj Vishvanadhan

        Jayaraj Vishvanadhan

        Growth Talent Team @ Swiggy

        programImage

        Grow your brand 10X Faster with proven Paid App Marketing Strategies

        Free Online App Marketing Course to Grow Your Brand 10X...

        Learn how to accelerate your brand's growth with effect...

        rating

        4.7

        8 chapters

        chapters

        Advanced

        growthschool-mentor-Shashank Srivastava

        Shashank Srivastava

        Mobile Apps @ Google

        programImage

        Branding 101 How to create a memorable and unique brand?

        Free Brand Marketing Course for Creating a Memorable & ...

        Learn how to create a memorable and unique brand with o...

        rating

        4.8

        7 chapters

        chapters

        Intermediate

        growthschool-mentor-Kritima Arora

        Kritima Arora

        Product & Brand Designer @ Taani

        programImage

        Building your next big revenue channel

        Free Online Marketing Course for Building Your Next Big...

        Learn how to build your next big revenue channel with o...

        rating

        4.7

        8 chapters

        chapters

        Intermediate

        growthschool-mentor-Eti Singh

        Eti Singh

        Product Marketing Manager @ InMobi & Glance

        nsqnsq

        Why GrowthSchool?

        GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

        4.7

        /5

        Trustpilot Rating

        400k+

        Total Students

        linkedin

        LinkedIn

        Top Startup India 2024

        Backed by the best

        venturessequoia

        and 80+ Angel investors like

        investor1
        investor2
        investor3

        What are Free Courses?

        Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.

        All Free courses

        Collections

        Linkedin
        Copywriting
        Growth Hacking
        Sales
        Ads

        Tech

        Mobile Application
        Product Development

        Design

        Product Design
        UI UX Design
        UX Research

        Product

        Product Marketing

        Marketing

        Affliate Marketing
        Content Marketing
        App Marketing
        Influencer Marketing
        B2B Marketing
        Performance Marketing
        Brand Marketing
        Google Ads

        Gen AI

        AI Marketing
        AI Product
        AI Design