Free Digital Marketing Course to Decode Metrics, Improve Funnel, & Drive Growth
Learn how to analyze metrics and data to optimize your sales funnel and drive business growth. Enroll now in our free digital marketing course!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhanced Customer Lifetime Value Strategies
Implementing tactics to boost long-term customer value, focusing on retention, churned users, and active engagement for improved ROI.
2. Personalized User Engagement through Machine Learning
Leveraging machine learning to personalize customer experiences, targeting preferences with push notifications and engagement ads for effective app marketing.
3. Data-Driven Campaign Optimization with Mobile Attribution Partners
Utilizing mobile measurement partners like Ashleyer and Singular to track attribution data, improve campaign performance, calculate customer lifetime value, and enhance ROI decision-making.
Utilizing A/B testing and leveraging Play Store Console data to analyze user behavior, experiment with content positioning for optimal results, and enhance app conversion rates.
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Who's it for
Marketers
Designers
Analysts
Entrepreneurs
Product Managers
Our Learners love GrowthSchool
What will I learn
Chapter 1
The Importance of Trend Analysis
This chapter delves into the significance of trend analysis in understanding customer behavior. By visually comparing data over different time periods, readers can identify patterns that can inform decisions to optimize website performance. Recognizing peak periods for customer engagement and conversion through trend analysis is essential for maximizing business success.
Chapter 2
Mastering Pivot Tables
Readers will explore the use of pivot tables to analyze trends and data insights efficiently. Learning about the four key parts of a pivot table filters, columns, values, and rows and incorporating specific fields such as customer city and date can aid in organizing and interpreting data effectively for informed decision-making and strategic planning.
Chapter 3
Essential Martech Stack for Product Managers
Understanding the components of a general Martech stack is crucial for product managers looking to enhance performance marketing. Key tools such as OneLink, CleverTap, and UTM sources play a vital role in tracking and optimizing marketing efforts for websites and applications. Monitoring performance and funnel drops is emphasized as a key factor in achieving marketing success.
Meet your Mentor
Pooja Agarwal
Product Head @ Zomato
Pooja Agarwal is a skilled Product Head at Zomato, leading the development and enhancement of their product offerings. With a keen eye for innovation and market trends, she plays a crucial role in shaping the company's product strategy. Her dedication to delivering exceptional user experiences sets her apart as a valuable leader in the industry.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing are SEO, SEM, content marketing, social media, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products/services online. Learning it is crucial for reaching target audiences effectively in today's digital world.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, this Digital Marketing course is designed to provide corporate training and upskill the workforce with relevant knowledge and skills.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon completing the free digital marketing course, you will receive a certification to validate your learning achievement.
Decoding the Metrics & Data to Improve the Funnel & Drive Growth
3.5
(262 ratings)
Intermediate
2nd August 2024 at 2:30 am GMT
19k Learners enrolled
Mentor
Pooja Agarwal
Product Head @ Zomato
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