Free Online Marketing Course for Building Your Next Big Revenue Channel
Learn how to build your next big revenue channel with our free online marketing course. Gain valuable insights and strategies to boost your business. Enroll now!
Read More
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
![certificate](https://gs-website.gumlet.io/certificate.jpg)
Learning Objectives
1. Urgency as a Key Factor in Railway Accidents
The analysis identifies that accidents primarily occur due to urgency and lack of warnings or safety measures, emphasizing the need for preventive strategies.
2. Behavioral Economics in Consumer Decision-Making
Exploring how human choices are influenced by biases and emotions leads to more effective marketing and financial strategies for brands.
3. Influence Triggers Shaping Consumer Behavior
Understanding triggers like social proof and mental accounting provides insights into how consumer decisions are guided by collective actions and cognitive processes.
Real-life case studies demonstrate how companies address social and environmental issues by guiding individuals towards specific choices for effective problem-solving.
Read More
Who's it for
Entrepreneurs
Business professionals
E-commerce enthusiasts
Ayurveda practitioners
Marketing executives
Our Learners love GrowthSchool
What will I learn
Chapter 1
Introduction to B2B Marketing Strategy
This chapter sets the foundation for the rest of the book by introducing the importance of understanding and implementing effective B2B marketing strategies. It highlights the key concepts that will be covered throughout the book, such as customer-centric approaches and target persona identification.
Chapter 2
Putting the Customer First
This chapter delves into the significance of customer-centric approaches in B2B marketing. It emphasizes the need for businesses to prioritize the needs and preferences of their customers to build strong relationships and drive success in a competitive marketplace.
Chapter 3
Identifying Target Personas
This chapter discusses the difference between ideal customers and target personas, and the importance of understanding and engaging with different audience segments. It explains how strategic segmentation and personalized communication strategies can optimize marketing efforts and foster lasting connections with target audiences.
Chapter 4
Brand Building for Market Leadership
In this chapter, the focus is on brand building for mature businesses looking to establish themselves as industry leaders. It explores the strategies involved in creating a compelling brand narrative, emotional messaging, and positioning as frontrunners in the market, contrasting brand campaigns with sales activation tactics.
Chapter 5
Leveraging Case Studies and Testimonials
This chapter highlights the role of case studies and customer testimonials as powerful communication tools for engaging with customers. It uses examples from companies like Salesforce and Freshworks to illustrate the impact of showcasing customer success stories and implementing effective marketing strategies for customer engagement.
Chapter 6
Ongoing Learning and Professional Development
Focused on the importance of continuous learning in the ever-evolving B2B marketing landscape, this chapter introduces a B2B marketing intensification program aimed at enhancing participants' skills and knowledge. It emphasizes the significance of staying updated with industry trends, utilizing AI tools for content creation, and adopting professional language for effective marketing communication.
Chapter 7
Implementing Key Insights
This chapter synthesizes the key ideas and methods discussed throughout the book, providing practical guidance on how participants can apply customer-centric approaches, target persona identification, brand building strategies, and communication tools like case studies and testimonials in their B2B marketing initiatives.
Chapter 8
Driving Success in the B2B Market
In the final chapter, the focus is on driving success in the B2B market by implementing the recommended strategies and approaches. It emphasizes the importance of continuous improvement, engaging with target audiences effectively, and leveraging ongoing learning opportunities for personal and business growth in the competitive B2B marketing landscape.
Meet your Mentor
Eti Singh
Product Marketing Manager @ InMobi & Glance
Eti Singh is a skilled Product Marketing Manager at InMobi & Glance, with a strong background in driving successful marketing strategies for tech products. Known for her innovative approach and ability to connect with target audiences, Eti excels at creating compelling campaigns that resonate with users and drive business growth.
Frequently Asked Questions
What are the main pillars of Marketing?
The main pillars of Marketing are product, price, place, promotion, people, processes, and physical evidence.
What is Marketing, and why is it important to learn about?
Marketing is the process of promoting and selling products or services, crucial for business success and growth.
Is this Marketing course designed for corporate training and workforce upskilling?
Yes, this Marketing course is designed to help with corporate training and upskilling the workforce.
How long can I access the free online marketing course content?
You can access the free online marketing course content for a limited time, usually specified upon enrollment.
Will I receive a certification upon completion of the free online marketing course?
Yes, upon completion of the free online marketing course, you will receive a certification to validate your learning.
![programImage](https://outskill-mentors.gumlet.io/website-assets/thumnailMobile-2.jpg)
Building your next big revenue channel
4.7
(352 ratings)
Intermediate
11th September 2024 at 2:30 pm GMT
25k Learners enrolled
Mentor
Eti Singh
Product Marketing Manager @ InMobi & Glance
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
![investor1](https://gs-website.gumlet.io/investor1.jpg)
![investor2](https://gs-website.gumlet.io/investor2.jpg)
![investor3](https://gs-website.gumlet.io/investor3.jpg)
What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.