Free Digital Marketing Course for Frugal Marketing Hacks - Maximizing Results with Limited Budgets
Unlock the power of frugal marketing with our free digital marketing course. Learn hacks to maximize results on a limited budget.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Leveraging Influencer Partnerships for Brand Engagement
Collaborating with influencers to create captivating content that resonates with the target audience, driving brand awareness and customer engagement.
2. Creating Immersive Digital Experiences for Remote Engagement
Developing virtual events and online interactions to deliver impactful experiences to customers, compensating for limitations on in-person gatherings during lockdowns.
3. Mapping Customer Journeys for Enhanced Engagement
Utilizing data analytics to understand the customer lifecycle, personalize interactions, and optimize touchpoints to drive lasting relationships and increase customer lifetime value.
Implementing advanced tracking mechanisms to quantify the impact of experiential marketing efforts across various touchpoints, providing insights on performance and driving strategic decision-making.
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Who's it for
Marketing Professionals
Ecommerce Entrepreneurs
Brand Managers
Content Creators
Social Media Specialists
Our Learners love GrowthSchool
What will I learn
Chapter 1
Introduction to Frugal Marketing
This chapter sets the stage by discussing the essence of doing more with less in marketing strategies. It introduces the evolution of digital technology in personal and professional life, emphasizing the importance of staying relevant by engaging with emerging technologies like the metaverse and blockchain. The concept of frugal marketing is explored, encouraging audience participation through valuable discussions showcasing diverse backgrounds and expertise.
Chapter 2
Crafting a Clear Narrative for Content Creation
The focus in this chapter is on outlining a clear narrative and message before delving into the creative process of content creation. The speaker emphasizes the importance of selecting the right tools such as Canva, PowerPoint, Adobe, and Spark to streamline the content creation process, ultimately providing individuals with effective means to communicate their message through engaging visual formats.
Chapter 3
Establishing an Online Presence through Strategic Platforms
This chapter delves into factors such as user-friendliness, cost, functionality, and discoverability when choosing platforms for establishing an online presence. The speaker highlights the importance of selecting appropriate platforms such as WordPress, Wix, and GoDaddy to showcase one's brand effectively. Discoverability tools are also discussed to enhance visibility without requiring deep SEO expertise.
Chapter 4
Social Media Landscape in India
The speaker explores the significant presence of Internet users and social media engagement in India, showcasing the growing digital connectivity landscape. The discussion on social media behavior emphasizes the high level of engagement among users and the reliance on digital platforms for communication and interaction. Intriguing statistics on social media account ownership highlight the role of social media in connecting individuals across various online platforms.
Chapter 5
Targeted Marketing Strategies for Audience Segments
This chapter emphasizes the importance of crafting tailored campaigns that resonate with specific audience segments. The speaker highlights the potential of niche targeting within broader audience categories and illustrates how incorporating factors like behavior and interests can lead to impactful marketing strategies. The value of personalized marketing approaches in maximizing audience engagement and impact is underscored.
Chapter 6
Evolution of E-Commerce Opportunities for Sellers
The evolving landscape of e-commerce opportunities for sellers is discussed in this chapter, shedding light on platforms like Facebook Marketplace, Paytm, Misho, and Udaan as avenues for reaching specific customer segments. The focus is on elevating customer experiences and voices in brand communication, shifting from conventional advertising to authentic customer stories and interactions to foster stronger connections.
Chapter 7
Conclusion and Continuous Learning
The session concludes with feedback from participants indicating the value and learning attained from the discussion. The importance of continuous learning for career growth is reiterated. A Q&A segment engages in addressing audience inquiries, emphasizing genuine brand communication, strategic customer engagement, and the significance of frugal marketing practices in maximizing investments.
Meet your Mentor
Praveen Rao
Director of Marketing @ SAP
Praveen Rao is the Director of Marketing at SAP, bringing extensive experience in developing strategic marketing initiatives. With a strong background in technology and business, he excels in driving brand growth and market visibility. His innovative approach and leadership skills enable him to effectively execute impactful marketing campaigns.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, content marketing, social media, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services using digital technologies. It is crucial for reaching target audiences effectively.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is designed to enhance skills for corporate professionals and improve workforce capabilities.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period after enrollment.
Will I receive a certification upon completion of the free digital marketing course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification of achievement.
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Frugal Marketing Hacks How to do more with less Budgets
3.5
(262 ratings)
Intermediate
11th September 2024 at 7:30 am GMT
19k Learners enrolled
Mentor
Praveen Rao
Director of Marketing @ SAP
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