Free Brand Marketing Course Build You Brand Playbook (Masterclass)

Learn the art of brand marketing with our free masterclass! Build your brand playbook and gain valuable insights to boost your business. Enroll now!

Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Optimizing Inbound Lead Engine Efficiency

Strategies for consistent sign-ups and demos through key performance metrics like conversions and CTR.

2. Leveraging PPC for Product-Led Growth

Utilize product analytics for successful PPC strategies and leverage internal events for high growth.

3. Importance of Click-Through Rates in Google Ads

Focus on predicting and improving CTR to drive engagement and selection in Google Ads.

4. Significance of Quality Score in Ad Performance

Highlighting how quality score impacts online advertising costs and ad performance.

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Who's it for

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    Digital Marketers

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    Social Media Managers

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    Advertising Professionals

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    Influencer Marketers

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    Content Creators

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What will I learn

Chapter 1

The Power of Brand Colors and Purpose

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Exploring the significance of colors in branding, inspired by Steve Jobs' 1997 speech, viewers understand the importance of creating a brand identity that resonates with its purpose. Brand playbook's role in defining brand purpose and how it helps differentiate a brand beyond profits.

Chapter 2

Establishing Brand Integrity and Self-Awareness

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Delving into the core principles of coherence, clarity, consistency, integrity, and passion in branding, this chapter emphasizes stakeholder accountability and self-awareness as vital brand values. Highlighting the importance of dignity and integrity in building a reputable brand presence.

Chapter 3

Positioning in the Global Market

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Focusing on building an international brand, the chapter stresses the importance of understanding the global men's grooming market landscape before crafting brand positioning strategies. The significance of continuous self-improvement, quality grooming products, and consistent branding efforts for effective communication and brand recognition.

Chapter 4

Maintaining Brand Perceptions and Image

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Navigating the competitive global market, educators are advised on the importance of establishing a strong brand image to attract and retain audiences. Building a brand playbook is crucial for maintaining a positive brand perception and guiding ROI in branding campaigns. Patience and thorough research are key in developing an effective brand book.

Meet your Mentor

growthschool-mentor-Rumi Ambastha

Rumi Ambastha

Director @ The Man Company

Rumi Ambastha is the Director at The Man Company. With a wealth of experience in the industry, Rumi is known for his strategic vision and leadership skills. He is dedicated to driving the company towards success through innovative initiatives and a customer-centric approach, making him a respected figure in the field.

Frequently Asked Questions

What are the main pillars of Brand Marketing?

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Brand positioning, brand messaging, target audience identification, competitive analysis, brand storytelling, and visual branding.

What is Brand Marketing, and why is it important to learn about?

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Brand Marketing involves promoting a company's brand to increase brand awareness, loyalty, and sales, essential for business success.

Is this Brand Marketing course designed for corporate training and workforce upskilling?

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Yes, this course is designed to provide corporate teams with the necessary skills for effective brand marketing.

How long can I access the free brand marketing course content?

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You can access the free brand marketing course content for unlimited time once you enroll.

Will I receive a certification upon completion of the free brand marketing course?

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Yes, upon successful completion of the course, you will receive a certification to showcase your expertise.

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A Brand Marketing Masterclass Build your Brand Playbook

rating

4

(300 ratings)

difficulty

Intermediate

29 October 2024 at 9:30 am GMT

22k Learners enrolled

Mentor

growthschool-mentor-Rumi Ambastha

Rumi Ambastha

Director @ The Man Company

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Why GrowthSchool?

GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

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What are Free Courses?

Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.