Free Brand Marketing Course Build You Brand Playbook (Masterclass)
Learn the art of brand marketing with our free masterclass! Build your brand playbook and gain valuable insights to boost your business. Enroll now!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Optimizing Inbound Lead Engine Efficiency
Strategies for consistent sign-ups and demos through key performance metrics like conversions and CTR.
2. Leveraging PPC for Product-Led Growth
Utilize product analytics for successful PPC strategies and leverage internal events for high growth.
3. Importance of Click-Through Rates in Google Ads
Focus on predicting and improving CTR to drive engagement and selection in Google Ads.
4. Significance of Quality Score in Ad Performance
Highlighting how quality score impacts online advertising costs and ad performance.
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Who's it for
Digital Marketers
Social Media Managers
Advertising Professionals
Influencer Marketers
Content Creators
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What will I learn
Chapter 1
The Power of Brand Colors and Purpose
Exploring the significance of colors in branding, inspired by Steve Jobs' 1997 speech, viewers understand the importance of creating a brand identity that resonates with its purpose. Brand playbook's role in defining brand purpose and how it helps differentiate a brand beyond profits.
Chapter 2
Establishing Brand Integrity and Self-Awareness
Delving into the core principles of coherence, clarity, consistency, integrity, and passion in branding, this chapter emphasizes stakeholder accountability and self-awareness as vital brand values. Highlighting the importance of dignity and integrity in building a reputable brand presence.
Chapter 3
Positioning in the Global Market
Focusing on building an international brand, the chapter stresses the importance of understanding the global men's grooming market landscape before crafting brand positioning strategies. The significance of continuous self-improvement, quality grooming products, and consistent branding efforts for effective communication and brand recognition.
Chapter 4
Maintaining Brand Perceptions and Image
Navigating the competitive global market, educators are advised on the importance of establishing a strong brand image to attract and retain audiences. Building a brand playbook is crucial for maintaining a positive brand perception and guiding ROI in branding campaigns. Patience and thorough research are key in developing an effective brand book.
Meet your Mentor
Rumi Ambastha
Director @ The Man Company
Rumi Ambastha is the Director at The Man Company. With a wealth of experience in the industry, Rumi is known for his strategic vision and leadership skills. He is dedicated to driving the company towards success through innovative initiatives and a customer-centric approach, making him a respected figure in the field.
Frequently Asked Questions
What are the main pillars of Brand Marketing?
Brand positioning, brand messaging, target audience identification, competitive analysis, brand storytelling, and visual branding.
What is Brand Marketing, and why is it important to learn about?
Brand Marketing involves promoting a company's brand to increase brand awareness, loyalty, and sales, essential for business success.
Is this Brand Marketing course designed for corporate training and workforce upskilling?
Yes, this course is designed to provide corporate teams with the necessary skills for effective brand marketing.
How long can I access the free brand marketing course content?
You can access the free brand marketing course content for unlimited time once you enroll.
Will I receive a certification upon completion of the free brand marketing course?
Yes, upon successful completion of the course, you will receive a certification to showcase your expertise.
A Brand Marketing Masterclass Build your Brand Playbook
4
(300 ratings)
Intermediate
24 December 2024 at 7:30 am GMT
22k Learners enrolled
Mentor
Rumi Ambastha
Director @ The Man Company
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Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.