Free Online Influencer Marketing Course to Build Your First Campaign with Influencer Marketing 101
Learn the basics of influencer marketing with our free online course. Build your first campaign in 5 easy steps and start reaching your target audience today!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Importance of Elevator Pitch in Branding
Utilizing a concise elevator pitch helps efficiently communicate brand values and offerings to stakeholders and customers.
2. Humanizing Brand Identity through Storytelling
Implementing storytelling techniques like the Skype brand demonstrates how humanizing brand identities can resonate with consumers on a deeper level.
3. Brand Differentiation in Global Markets
Understanding the category landscape, like the men's grooming market, is vital for creating a unique brand positioning strategy in global markets.
Consistent branding through clear communication, including the use of key visual elements like colors and logos, aids in establishing a strong brand identity for effective message delivery.
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Who's it for
App Developers
Marketing Professionals
Ad Tech Specialists
Data Analysts
Business Owners
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What will I learn
Chapter 1
Realities of the Advertising Industry
The speaker shares insights into the hectic reality of the advertising and media industry, cautioning against idealized perceptions. It highlights the importance of realistic expectations when pursuing a career in advertising, emphasizing the need to understand the industry's challenges and demands.
Chapter 2
Understanding Influencer Tiers
This chapter delves into the categorization of influencers based on their follower count, ranging from nano influencers to mega influencers. It explains the significance of different influencer tiers in marketing and the potential reach they offer for brand promotion.
Chapter 3
Influencer Marketing Strategies
The text explores the role of influencers in marketing, discussing varied payment structures and considerations when collaborating with influencers. It provides insights on engaging influencers, negotiating rates, and leveraging a diverse group of influencers for effective brand promotion.
Chapter 4
Leveraging Educational Content for Marketing
This chapter discusses the importance of educational content in marketing, focusing on calculating reach on social media platforms and understanding influencers' roles. It emphasizes the value of earned media and highlights successful campaigns, such as Nike's initiative to promote female empowerment through sports in India.
Chapter 5
Mentorship and Digital Marketing Education
The program offers top mentors from reputable companies to teach digital marketing, allowing participants to network and learn essential skills for successful app growth. It emphasizes the role of influencer marketing in brand awareness and product launches, highlighting the benefits for brands of all sizes.
Chapter 6
Communication Strategies in Email
This chapter delves into crafting professional emails, emphasizing the importance of clear communication, concise structure, and a professional tone. It advises on personalizing messages while maintaining a professional demeanor to enhance communication effectiveness within a professional setting.
Meet your Mentor
Bhavika Mehta
Associate Brand Director @ L&k Saatchi & Saatchi
Bhavika Mehta is an accomplished Associate Brand Director at L&K Saatchi & Saatchi. With a background in branding, she excels in developing strategies to enhance brand presence and engagement. Bringing creativity and strategic thinking to the table, Bhavika is a valuable asset in shaping brand identities and driving business growth.
Frequently Asked Questions
What are the main pillars of Influencers?
The main pillars of Influencers are authenticity, engagement, trust, niche expertise, and audience resonance.
What is Influencers, and why is it important to learn about?
Influencers are individuals who have the power to affect purchasing decisions. Learning about them helps understand marketing trends.
Is these Influencers course designed for corporate training and workforce upskilling?
Yes, the Influencers course is designed to enhance corporate training and upskill the workforce in influencer marketing.
How long can I access the influencer marketing course online free content?
You can access the influencer marketing course online free content for an unlimited period once you register.
Will I receive a certification upon completion of the influencer marketing course online free course?
Yes, you will receive a certification upon successful completion of the influencer marketing course online free course.
Influencer Marketing 101 Build your first campaign in 5 steps!
4.2
(315 ratings)
Intermediate
24 December 2024 at 8:30 am GMT
23k Learners enrolled
Mentor
Bhavika Mehta
Associate Brand Director @ L&k Saatchi & Saatchi
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