Free Digital Marketing Course on Marketing Analytics Fundamentals that Everyone Should Know
Learn the fundamentals of marketing analytics for free with our digital marketing course. Gain essential skills and knowledge that everyone should know. Sign up now!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Mastery of Facebook Ads Metrics
Understanding key metrics like ROS, marketing ROI, CTR, and conversion rate to optimize ad performance and marketing budgets efficiently.
2. Effective Audience Targeting Strategies
Implementing targeted ads for different audience segments to compare performance accurately and make informed budget decisions for successful campaigns.
3. Post-Purchase Email Engagement
Collecting email addresses for lifelong connections, utilizing email sequences to nurture post-purchase engagements effectively and boost customer loyalty.
4. Simplified Communication for Engagement
Simplifying educational content communication through checklists, incorporating CTAs in brand-aligned messaging for better audience engagement and increased conversions.
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Who's it for
Marketing professionals
Business development executives
Sales managers
Start-up founders
Product managers
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What will I learn
Chapter 1
Understanding Tools for Analysis
In this chapter, the focus is on exploring the basics of marketing analytics tools for analysis. Attendees will learn about various data sources, including sales teams and partnerships, and how to utilize them effectively to create successful marketing campaigns.
Chapter 2
Leveraging Ad Platforms for Effective Marketing
This chapter delves into the strategic use of ad platforms like Facebook to target specific audiences based on their behavior. Understanding user habits and preferences is crucial for tailoring marketing efforts and achieving optimal results.
Chapter 3
Analyzing Email Data and Performance Metrics
Attendees will learn the significance of analyzing email data beyond open and click-through rates, with a focus on identifying missed opportunities through metrics like unsubscribe rates. Insights from performance metrics such as CPM will inform strategic investment decisions.
Chapter 4
Utilizing Customer Data for Marketing Campaigns
This chapter explores how existing customer data from a travel aggregator can be leveraged to identify popular cities, revenue streams, customer preferences, and other valuable insights. Attendees will learn how to use this data to inform relevant and effective marketing campaigns.
Chapter 5
Data Visualization Tools and Digital Marketing Experimentation
Attendees will be introduced to data visualization tools such as Tableau, Power BI, Excel, and Google Sheets for creating informative dashboards. The chapter also encourages hands-on experimentation with digital marketing platforms like Google Ads and Facebook ads.
Chapter 6
Learning Google Sheets for Data Analysis
This chapter focuses on the educational benefits of using Google Sheets for data analysis and the efficiency gained through automation and self-learning. Attendees will be guided on various resources for improvement and learn about in-depth topics related to Facebook and Google advertising.
Chapter 7
Optimizing Push Notifications for Audience Engagement
The final chapter covers the costs associated with push notifications in terms of audience retention, specifically focusing on unsubscribes. Attendees will learn the importance of analyzing these costs to optimize notification strategies for better audience engagement.
Meet your Mentor
Mitali lambah
Senior Manager @ Swiggy
Mitali Lambah is a dedicated Senior Manager at Swiggy, with a wealth of experience in the industry. Known for her leadership skills and strategic vision, she excels in managing teams and driving business growth. Her commitment to excellence makes her a valuable asset to the company.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, content marketing, social media, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing involves promoting products or services using digital technologies and is crucial for reaching target audiences effectively.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is structured for corporate training and to enhance skills in the workforce.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free digital marketing course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification to showcase your skills.
Marketing Analytics Fundamentals that Everyone Should Know
3.5
(262 ratings)
Intermediate
28 May 2025 at 3:30 am GMT
19k Learners enrolled
Mentor
Mitali lambah
Senior Manager @ Swiggy
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