Free Digital Marketing Course on Hacks to Optimize Your Growth Funnel
Learn the hacks to optimize your growth funnel that 90% of marketers miss. Enroll in our free digital marketing course and take your skills to the next level.
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Learning Objectives
1. Emphasis on Quality Content Posting
Highlighting the significance of consistently posting relevant, engaging content over focusing solely on frequency for effective audience engagement and interest.
2. Strategic Content Planning Guidance
Underlining the importance of balancing regular content presence with high-quality, value-adding posts to drive meaningful engagement and visibility on social media platforms.
3. Realistic Approach to Virality
Discussing the unpredictability of creating viral content and the need for marketers to prioritize crafting engaging, relevant material over chasing fleeting trends or artificial boosts.
4. Transition to Content Creator Mindset
Encouraging embracing social media as a tool for meaningful interactions and connection with the audience, fostering engagement through valuable content creation rather than solely promotional efforts.
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Who's it for
Content Creators
Social Media Marketers
Digital Advertisers
E-commerce Retailers
Marketing Analysts
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What will I learn
Chapter 1
Growth Funnel Optimization Strategies
Chandrika shares her insights on growth funnel optimization, drawing from her experiences at reputable companies. Key strategies for marketing success, continuous learning, user-focused approaches, and building brand loyalty are outlined as essential components for product success.
Chapter 2
User Intent and Activation
This chapter emphasizes the importance of converting user awareness into product intent through activation. It discusses observing user actions post sign-up to gauge genuine interest and meaningful engagement with the product.
Chapter 3
Product Development and Audience Behavior
Understanding target audience behavior, addressing their pain points, and creating relevant products are essential for successful product development. Emphasis is placed on providing ease, comfort, and time-saving benefits to consumers through a simplified process.
Chapter 4
Growth Phase Marketing Strategies
Shifting from brand promotion to performance focus, this chapter highlights targeted campaigns, digital strategies, and App Store optimization for success. Analyzing user retention and referrals are discussed for assessing user quality, growth, and revenue generation.
Chapter 5
Brand Strategies in the Pirate Funnel
Examining Zepto and Uber within the pirate funnel context, this chapter delves into brand approaches, funnel steps, and successful strategies like awareness campaigns leading to instant recall and positive brand association.
Chapter 6
Collaboration for Growth
Collaboration among teams such as corporate strategy, research, insights, and finance is highlighted for driving growth. Aligning growth strategies with corporate goals, product development iteration, user insights gathering, and ROI monitoring are key aspects discussed.
Chapter 7
Campaign Optimization and Data Analysis
This chapter focuses on tracking solutions, performance, and lifecycle campaigns in media agencies. Key topics include campaign spends, asset production, retention strategies, growth strategy, email marketing, and data analysis. Emphasis is placed on regular monitoring and optimization for campaign effectiveness and user engagement.
Meet your Mentor
Chandrika Deb
India Growth Lead @ Canva
Chandrika Deb serves as India Growth Lead at Canva, bringing with her a wealth of experience in business development and strategy. With a keen understanding of the Indian market, she is adept at driving growth and fostering strategic partnerships to elevate Canva's presence and impact in the region.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, content marketing, social media, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services using digital channels. It's vital for reaching and engaging online audiences effectively.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is designed to enhance skills for corporate training and upskilling the workforce.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free digital marketing course?
Yes, you will receive a certification upon successful completion of the free digital marketing course.
Coming Soon
Advanced
Mentor
Chandrika Deb
India Growth Lead @ Canva
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Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.