Discover the potential of experiential marketing with our free digital marketing course. Transform engagement into results and unlock the power of immersive brand experiences. Enroll today!
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Get certified upon course completion and supercharge your career journey.
1. Importance of Customer Loyalty in Business Growth
Focusing on customer loyalty leads to revenue generation, enhanced brand trust, and sustainable business growth.
2. Strategic Customer Engagement Techniques
Leveraging loyalty programs, effective communication, and strategic messaging to engage customers and maintain satisfaction in a competitive market.
3. Building Trust Through Consistent Delivery
Consistently fulfilling promises, understanding data, and prioritizing customer satisfaction over expansion are crucial for building trust and loyalty.
Startups face efficiency challenges due to limited resources, requiring teams to prioritize shipping features and navigating obstacles effectively for sustainable growth.
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Marketers
Entrepreneurs
Content creators
Social media managers
E-commerce sellers
Chapter 1
This chapter provides an overview of experiential marketing and its significance in engaging customers through face-to-face interactions and offline efforts. It highlights the primary objectives of experiential marketing, such as enhancing brand awareness, building relationships, and fostering customer loyalty.
Chapter 2
The focus of this chapter is on the importance of customer lifetime value in the competitive marketing landscape. It explores how experiential marketing can help companies create enduring customer experiences that drive higher customer lifetime value, even amidst high initial customer acquisition costs.
Chapter 3
This chapter discusses the challenges faced by companies with traditional experiential marketing during pandemic lockdowns, leading to an increased reliance on digital marketing. It also addresses the complexities of proving ROI in experiential marketing efforts, with a case study involving Hyundai India in sports marketing.
Chapter 4
Highlighting successful collaborations, this chapter showcases how an automotive company partnered with Discovery to create unique and engaging campaigns. It also delves into Hyundai's initiative to engage children in presenting cars, emphasizing the importance of connecting with future customers early on to build brand loyalty.
Chapter 5
The efficacy of influencer marketing in experiential marketing is explored in this chapter through a case study of Truecaller. By collaborating with influencers like radio jockeys and social media personalities, Truecaller engaged with the public in innovative ways, showcasing the power of interactive experiences.
Chapter 6
This chapter delves into the creative and innovative strategies that brands can utilize to create engaging campaigns in experiential marketing. It emphasizes the importance of developing immersive experiences that resonate with customers on a personal level, leaving a lasting impression and driving brand loyalty.
Chapter 7
Brands' ability to differentiate themselves in a competitive market through experiential marketing is discussed in this chapter. By embracing diverse strategies and campaigns, brands can authentically engage with their target audience, creating impactful experiences that foster long-term relationships and success.
Chapter 8
The final chapter emphasizes the role of experiential marketing in driving long-term brand loyalty and success. By understanding how to engage consumers authentically, create impactful experiences, and foster lasting relationships, brands can differentiate themselves in the market and build a loyal customer base.
Raj Viniaka
Marketing Specialist @ Mahindra and Mahindra Limited
Raj Vinika is a dynamic Marketing Specialist at Mahindra and Mahindra Limited. With a keen understanding of market trends and consumer behavior, he devises innovative strategies to drive brand growth and engagement. His expertise in digital marketing and market research makes him a valuable asset to the team.
What are the main pillars of Digital Marketing?
Content, SEO, Social Media, Email Marketing, Paid Advertising, Analytics are the main pillars of Digital Marketing.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing involves promoting products or services online. It's crucial for reaching and engaging audiences in today's digital world.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training and enhancing the digital marketing skills of the workforce.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period once enrolled.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon successful completion of the course, you will receive a certification to showcase your achievement.
Unlock the Power of Experiential Marketing Transform Engagement into Results
4.1
(307 ratings)
Intermediate
21 November 2024 at 11:30 am GMT
22k Learners enrolled
Mentor
Raj Viniaka
Marketing Specialist @ Mahindra and Mahindra Limited
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