Free Digital Marketing Course for Turning Non-Paying Users into Paid Customers
Learn how to effectively convert non-paying users into paying customers with our comprehensive course on Lifecycle Marketing. Join now for free! Perfect for those looking for free digital marketing course.
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Strategic Revenue Growth and Customer Acquisition
Educational content emphasizing B2B customer journey, revenue growth strategies, customer acquisition tactics, and success metrics for revenue increase.
2. Maximizing Marketing Strategies for Success
Workshop focusing on utilizing Facebook and Google campaigns, implementing referral programs, encouraging cross-selling, and upselling strategies for enhanced revenue generation.
3. Innovation and New Initiatives in Business
Discussion on the importance of exploring new initiatives, adopting a fail-fast approach, overcoming mindset barriers when diversifying, and employing strategies like pivoting and piloting for venture success.
Insights on hiring diverse PMF teams with skill sets from various backgrounds, seeking hands-on professionals, and combining experiences for effective problem-solving in the business environment.
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Who's it for
Product Managers
Data Analysts
Website Optimizers
Marketing Professionals
Growth Marketers
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What will I learn
Chapter 1
App Lifecycle Marketing Strategies
This chapter delves into app lifecycle marketing strategies to convert non-paying users into paid customers. The presenter's background in mechanical engineering and digital marketing agency experience adds credibility to insights shared on customer retention, long-term value, and app engagement.
Chapter 2
Engaging User Notifications and Advertisements
The text explores the utilization of push notifications, in-app notifications, and engagement ads to enhance free user engagement, especially in the e-commerce sector. It underscores the importance of aligning product, user experience, and marketing strategy for effective branding.
Chapter 3
Personalization with Machine Learning
Educational content stresses the role of machine learning in personalizing customer experiences to target specific preferences for improved engagement. It highlights the significance of mobile measurement partners like Ashleyer and Singular in tracking attribution data for campaign optimization.
Chapter 4
A/B Testing and App Conversion Rates
This chapter focuses on the importance of A/B testing in improving app conversion rates. It encourages the use of Play Store Console data to evaluate user behavior, experiment with content positioning, and optimize app performance for better results.
Meet your Mentor
Kiran Rangaswamy
App Growth @ Google
Kiran Rangaswamy is an experienced App Growth mentor at Google, specializing in helping individuals and businesses maximize their app's reach and user base. With in-depth knowledge and strategies, Kiran provides valuable insights and guidance on optimizing app performance and achieving growth goals in the competitive digital marketplace.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, social media, content marketing, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services using digital channels. It's crucial for reaching online audiences effectively.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, our Digital Marketing course is designed to provide corporate training and upskill the workforce effectively.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free digital marketing course?
Yes, upon successful completion of the course, you will receive a certification to showcase your skills.
Lifecycle Marketing Turn your non-paying users into paid customers.
3.75
(281 ratings)
Advanced
31th July 2024 at 2:30 pm GMT
20k Learners enrolled
Mentor
Kiran Rangaswamy
App Growth @ Google
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