Free Online Market Research Course Social Media Strategy for Building Buyers Persona

Learn how to build buyer personas and create an effective social media strategy from 50+ successful brands. Enhance your market research skills with our free online course.

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Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Effective Buyer Persona Creation Strategy

A workshop dissecting the importance of personalized, research-based buyer personas for successful marketing campaigns.

2. Platform-Specific Marketing Techniques

Understanding how to tailor social media strategies for different platforms like LinkedIn, Twitter, Facebook, Instagram, and Pinterest, focusing on industry relevance and audience engagement.

3. Competitive Analysis for Content Success

Learning how to identify key competitors, analyze engagement rates, and select the right social media platforms based on buyer personas to optimize content strategy.

4. Utilizing Content Pillars for B2B Education

Utilizing content pillars to share insights, success stories, platform features, and security information in B2B education for fostering trust and credibility.

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Who's it for

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    Marketers

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    Educators

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    Social Media Managers

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    Content Strategists

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    Tech Mentors

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What will I learn

Chapter 1

Biopasana in Social Media Strategy

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The workshop delves into the concept of biopasana in social media strategy, emphasizing the creation of buyer personas, understanding demographic and psychographic touchpoints, and utilizing different marketing funnel stages strategically. Methods for tailoring marketing efforts based on customer traits and behaviors through content strategy are also explored in this chapter.

Chapter 2

Personalized Personas for Effective Marketing

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This chapter discusses the importance of avoiding generic personas and instead focusing on specific individual characteristics when creating buyer personas for effective marketing strategies. The chapter also emphasizes that naming personas may introduce bias and argues for the necessity of personalized personas in marketing endeavors.

Chapter 3

Market Research and Social Media Impact

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This chapter highlights the significance of conducting thorough market research to create accurate buyer personas and develop successful segmentation and replication strategies. It also explores how social media platforms can be leveraged as cost-effective tools for global engagement, brand awareness, advertising, customer feedback, and building customer loyalty, ultimately impacting business growth and customer relations.

Chapter 4

Social Media Platform Suitability

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This chapter delves into how various social media platforms like LinkedIn, Facebook, Twitter, Instagram, and Pinterest cater to different industries and purposes. It discusses how companies utilize platforms like Twitter for reaching a broader audience and how professional promotion is well-suited for LinkedIn, emphasizing individual strengths and strategies for each platform.

Chapter 5

Competitive Analysis and Social Media Selection

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This chapter emphasizes the importance of identifying top competitors and focusing on engagement rates to gauge content success. It also stresses the significance of researching and selecting the right social media platform based on buyer personas to optimize time and resources effectively.

Chapter 6

Handbook on Content Pillars and B2B Education

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This chapter outlines essential content pillars and buckets for B2B education, focusing on sharing insights about SaaS platforms, success stories, platform features, security measures, and showcasing stores launched using the platform. It underscores the importance of building trust and credibility among potential users through strategic content promotion.

Chapter 7

Personal Observation in Buyer Persona Creation

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The chapter underlines the importance of personal observation and understanding in creating buyer personas for effective social media strategy, highlighting the need for a nuanced approach beyond relying solely on tools. It extends the discussion on content pillars and emphasizes the significance of understanding customer preferences and behaviors.

Meet your Mentor

growthschool-mentor-Aayushi Rachana

Aayushi Rachana

Driving social media @ Google

Aayushi Rachana is a skilled Social Media Manager at Google Cloud India, based in Gurugram, Haryana, India. With expertise in driving social media engagement, she excels in refining and executing social strategies, leading performance audits, and supporting customer reference teams. She effectively drives brand engagement and consideration through comprehensive event strategies.

Frequently Asked Questions

What are the main pillars of Market Research?

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The main pillars of Market Research include market analysis, competitor analysis, consumer behavior study, and data collection methods.

What is Market Research, and why is it important to learn about?

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Market Research is the process of gathering, analyzing, and interpreting information about a market. It is essential for strategic decision-making.

Is these Market Research course designed for corporate training and workforce upskilling?

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Yes, the Market Research courses are designed to provide corporate training and upskill the workforce in research methodologies.

How long can I access the free market research course online content?

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You can access the free market research course online content for an unlimited period once enrolled.

Will I receive a certification upon completion of the free market research course online course?

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Yes, upon successful completion of the free market research course, you will receive a certification of completion.

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Building Buyer Personas & Creating a Social Media Strategy - Top Learnings from 50+ Brands

rating

3.75

(281 ratings)

difficulty

Advanced

28 October 2024 at 10:30 am GMT

20k Learners enrolled

Mentor

growthschool-mentor-Aayushi Rachana

Aayushi Rachana

Driving social media @ Google

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Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.