Free B2B Marketing Course to Master Advanced LinkedIn Hacks for Businesses
Learn the most Advanced LinkedIn Hacks for B2B businesses with our free B2B marketing course. Boost your strategy and expand your network. Enroll now!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Tailoring Content Marketing Strategies for B2B vs. B2C
Understanding the distinctive approaches between B2B and B2C content marketing to better engage audiences and achieve objectives.
2. Maximizing Team Productivity with Essential Tools
Leveraging tools such as Slack, Grammarly, Semrush, and Google Analytics to streamline workflow, enhance collaboration, and improve overall productivity.
3. Strategic Decision-Making on Tool Utilization for Resource Optimization
Guidelines for evaluating the necessity, perspectives, and cost-effectiveness of new tools to ensure optimal utilization of resources and enhance operational efficiency.
4. Crafting Educational Content for Target Audiences
Strategies for creating valuable educational content that resonates with target markets and ideal customer personas to establish authority and attract meaningful engagement.
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Who's it for
Product Managers
Marketing Professionals
Business Analysts
Startup Founders
Data Analysts
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What will I learn
Chapter 1
Boosting Revenue through Company Page Posting
Understanding the importance of regular posting on your company page for boosting revenue and branding is essential. Diverse content like thought leadership, team events, and awards can showcase your company culture and engage your audience effectively.
Chapter 2
Mid-Funnel Marketing for Conversion
This chapter explores the role of mid-funnel marketing in guiding potential customers from consideration to conversion. It delves into the use of targeted ads and lead generation techniques to qualify leads and facilitate successful sales outcomes.
Chapter 3
Refining Targeting with Saved Audiences
Understanding how to utilize saved audiences to refine targeting criteria based on demographics is crucial for effective marketing campaigns. Identifying the ideal audience and utilizing insights on top companies can enhance targeting efficiency.
Chapter 4
Leveraging Message and Conversation Ads
Message and conversation ads are explored as vital tools for personalized communication and lead generation. Understanding their role in enhancing engagement and targeting effectiveness is key for successful marketing campaigns.
Chapter 5
Optimizing Advertising on LinkedIn
This chapter delves into strategies for optimizing advertising on LinkedIn, emphasizing focusing on clicks over impressions and the importance of bidding competitively for ad placement. Understanding the auction dynamics and utilizing targeting effectively can lead to better visibility and results.
Chapter 6
Setting Up Tracking Pixels and Insight Tags
Detailed insights into setting up tracking pixels and insight tags for monitoring conversions in campaigns are provided in this chapter. Implementing these tools aids in evaluating campaign effectiveness and analyzing website audience behavior for improved marketing strategies.
Meet your Mentor
Alice Mendonca
Senior Account Executive @ Linkedin
Alice Mendonca is a dedicated Senior Account Executive based in Bengaluru, Karnataka, India, with a strong track record of success at GrowthSchool. With over a year of experience as a LinkedIn Ads Instructor & Mentor, she is known for her expertise in digital marketing and her ability to guide and support individuals in the field.
Frequently Asked Questions
What are the main pillars of B2B Marketing?
The main pillars of B2B Marketing include segmentation, targeting, positioning, differentiation, and relationship building.
What is B2B Marketing, and why is it important to learn about?
B2B Marketing focuses on selling products or services to other businesses and is crucial for organizational growth.
Is the B2B Marketing course designed for corporate training and workforce upskilling?
Yes, the B2B Marketing course is tailored for corporate training and enhancing the skills of working professionals.
How long can I access the free B2B Marketing course content?
You can access the free B2B Marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free B2B Marketing course course?
Yes, upon successful completion of the free B2B Marketing course, you will receive a certification.
Learn the most Advanced LinkedIn Hacks for B2B businesses
3.75
(281 ratings)
Advanced
23 December 2024 at 4:30 pm GMT
20k Learners enrolled
Mentor
Alice Mendonca
Senior Account Executive @ Linkedin
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