Free B2B Marketing Course to Learn Hyper-Growth Mantra in B2B
Learn the Hyper-Growth Mantra for B2B success with our free course, The Growth & Revenue Framework. Enhance your skills in B2B marketing with expert guidance.
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Learning Objectives
1. Mastering Marketing Analytics Fundamentals
An educational workshop focusing on practical insights and methods for grasping essential knowledge about marketing analytics.
2. Maximizing Campaign Effectiveness with Data Analysis
Guidance on shifting to data-driven approaches for KPIs, emphasizing the importance of understanding key concepts for successful marketing campaigns.
3. Improving Email Marketing Strategies Through Data Analysis
Understanding email data beyond open and click-through rates to identify missed opportunities and enhance future communication strategies.
4. Data-Driven Insights for Travel Marketing Campaigns
Utilizing existing booking and customer data to determine popular cities, revenue streams, and customer preferences for relevant and effective marketing strategies.
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Who's it for
Marketing professionals
App developers
Digital marketers
Growth hackers
Advertising analysts
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What will I learn
Chapter 1
Building B2B Teams
The speaker shares insights on building successful B2B teams, emphasizing the significance of educational backgrounds and practical experiences. The session delves into the B2B customer journey, strategies for revenue growth, customer acquisition, launching new projects, and metrics for measuring success in revenue generation.
Chapter 2
Marketing Strategies
Educational content covers various marketing strategies, including utilizing Facebook and Google campaigns, implementing referral programs, and cross-selling and upselling like Maruti selling accessories and warranties. It also discusses innovative initiatives such as EVs and monthly payment subscriptions akin to self-drive services.
Chapter 3
Company Strategy Differentiation
This chapter discusses the importance of distinguishing strategies between SaaS and service-based companies. It emphasizes the integration of growth frameworks and cross-selling techniques using e-commerce giants like Amazon and Flipkart as examples to maximize revenue from existing customers.
Chapter 4
New Business Ventures
Emphasis is placed on the significance of new business initiatives, advocating for a fail-fast approach and overcoming mindset barriers when diversifying. Strategies like pivoting and piloting are highlighted as essential for achieving success in new ventures.
Chapter 5
Hiring for Product-Market Fit
Insights are shared on hiring teams with diverse skill sets from backgrounds such as startups, consulting, and investment banking to attain Product-Market Fit (PMF). The importance of combining hands-on experience for effective problem-solving is stressed for team leaders.
Chapter 6
Strategies for Educational Growth
This chapter focuses on strategies for educational growth and success, including increasing market share, optimizing monthly sales growth, and enhancing idea evaluation. It delves into metrics, benchmarks, and collaborative approaches to improve business performance and outpace competitors.
Chapter 7
Essential Elements for Business Success
Educational content covers various essential elements for business success, such as new age demand generation, B2B content marketing models, account-based marketing strategies, and demand generation with thought leadership. Participants are guided on identifying key metrics, evaluating against benchmarks, testing product-market fit, pivoting when necessary, and conducting final evaluations to determine a business idea's viability.
Meet your Mentor
Abhay Navjeet Singh Narula
Vice President & Head @ Medplay
As the Vice President & Head of Medplay, Abhay Navjeet Singh Narula brings a wealth of experience and knowledge to his role. With a strategic mindset and strong leadership skills, he is dedicated to driving growth and innovation within the company. His passion for healthcare is evident in his commitment to improving patient outcomes and delivering top-quality services.
Frequently Asked Questions
What are the main pillars of B2B Marketing?
Strategy, targeting, relationship-building, content creation, analytics, and technology are essential pillars in B2B marketing.
What is B2B Marketing, and why is it important to learn about?
B2B marketing involves selling products or services from one business to another, crucial for business growth and success.
Is these B2B Marketing course designed for corporate training and workforce upskilling?
Yes, the B2B marketing course is tailored for corporate training to enhance skills and knowledge for workforce development.
How long can I access the free B2B marketing course content?
You can access the free B2B marketing course content for an unlimited time after registration.
Will I receive a certification upon completion of the free B2B marketing course course?
Yes, upon completion of the free B2B marketing course, you will receive a certification to showcase your skills.
The Growth & Revenue Framework Hyper-Growth Mantra for B2B
4
(300 ratings)
Advanced
24 December 2024 at 12:30 am GMT
22k Learners enrolled
Mentor
Abhay Navjeet Singh Narula
Vice President & Head @ Medplay
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