Free Online Marketing Course to Learn from An Interesting D2C Retention (Case Study)
Learn how to improve D2C retention with this interesting case study. Enroll now in our free online marketing course for valuable insights and strategies.
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Learning Objectives
1. Maximizing Impact with Tailored Marketing Strategies
Crafting campaigns tailored to specific demographics, tapping into niche targeting for personalized and impactful marketing endeavors.
2. Leveraging E-commerce Opportunities effectively
Exploring evolving e-commerce platforms like Facebook Marketplace, Paytm, and Udaan to reach specific customer segments and enhance customer interactions for sustainable business growth.
3. Embracing Innovation for Brand Communication
Highlighting the importance of utilizing digital tools and authentic brand communication to engage audiences effectively in the ever-evolving digital marketing landscape.
4. Enhancing Online Visibility and Discoverability
Choosing user-friendly platforms like WordPress, Wix, and GoDaddy for enhanced online presence, emphasizing the role of discoverability tools in amplifying brand visibility without extensive SEO knowledge.
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Who's it for
Social Media Managers
Content Creators
Digital Marketers
Brand Strategists
Community Managers
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What will I learn
Chapter 1
E-commerce Landscapes Brands vs. Marketplaces
Expanding the discussion to e-commerce, this chapter elucidates the differences between direct-to-consumer brands and marketplaces, using examples like Myntra, Xiaomi, and Alibaba. It explores the acquisition, conversion, and retention phases of the e-commerce funnel, highlighting strategies for attracting, converting, and retaining customers.
Chapter 2
Automated Marketing Tools in E-commerce
This chapter emphasizes the importance of automated marketing tools in e-commerce operations, focusing on automated flows or journeys that engage customers based on their actions. Beyond abandoned cart reminders, reorder flows are discussed as crucial in retaining customers and driving repeat purchases.
Chapter 3
Enhancing Customer Engagement and Satisfaction
Strategies to elevate customer engagement and satisfaction take center stage in this chapter, emphasizing the use of surveys, referral programs, and community initiatives. Proactive approaches to re-engage inactive customers through tailored communications are highlighted for customer retention.
Chapter 4
WhatsApp Marketing Tools and Campaign Effectiveness
The narrative delves into the importance of WhatsApp marketing tools for effective campaigns, introducing tools like Zoko IO and Watti that integrate with e-commerce platforms. A poll is presented to address inquiries, resonating with participants seeking enriching learning experiences.
Chapter 5
Collaborative Learning and Skill Enhancement
Concluding the discussion, this chapter underscores the program's role in facilitating collaborative learning environments for industry professionals and individuals seeking skill enhancements. Guest sessions by experts, real-world projects, and portfolio crafting opportunities align with industry standards, nurturing participants in a dynamic and evolving landscape.
Meet your Mentor
Rohan Chowdhury
Retention @ D2C
Rohan Chowdhury is an experienced mentor specializing in customer retention strategies in the direct-to-consumer (D2C) industry. With expertise in increasing customer engagement and loyalty, Rohan provides valuable guidance on optimizing retention rates. His insights empower businesses to build lasting relationships with their customers and drive sustainable growth.
Frequently Asked Questions
What are the main pillars of Marketing?
The main pillars of Marketing include product, price, place, and promotion strategies to reach target customers.
What is Marketing, and why is it important to learn about?
Marketing is the process of promoting products or services, crucial for understanding customer needs and driving sales.
Is this Marketing course designed for corporate training and workforce upskilling?
Yes, the Marketing course is tailored for corporate training, helping individuals enhance their skills and knowledge in marketing.
How long can I access the free online marketing course content?
You can access the free online marketing course content indefinitely once enrolled, allowing flexible learning at your own pace.
Will I receive a certification upon completion of the free online marketing course?
Yes, upon successful completion of the course, you will receive a certification to showcase your marketing skills.
Learn from an Interesting D2C Retention Case Study
3.5
(262 ratings)
Advanced
22 November 2024 at 3:30 am GMT
19k Learners enrolled
Mentor
Rohan Chowdhury
Retention @ D2C
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