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1. Strategic Planning for Revenue Growth
Utilizing category forecasting, go-to-market strategy, and revenue growth management to drive sales and revenue growth for businesses.
2. Analysis and Forecasting with Causal Models
Leveraging tools like HubSpot, Engage Bay, Pipedrive, Keep Active, and Campaign for data-driven forecasting and analysis in business operations.
3. Personalized Marketing Strategies for Product Visibility
Implementing personalized recommendation algorithms to attract more customers, enhance the shopping experience, and increase product visibility within targeted categories.
Utilizing dynamic pricing strategies in response to market competition to attract and retain customers, drive sales, and stand out in competitive sectors.
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Marketing Professionals
Start-up Founders
Growth Marketers
Product Managers
Entrepreneurs
Chapter 1
This chapter introduces the fundamental role of branding in shaping how individuals are perceived in personal and professional settings. It discusses the impact of strategic branding on influencing opinions and judgments based on cognitive processes and information shortcuts, highlighting the importance of understanding and managing one's personal brand.
Chapter 2
Exploring the various elements that comprise a strong brand, this chapter delves into credibility, trust, identity, emotions, and uniqueness as integral components. It emphasizes how a brand represents what individuals stand for when they are not physically present and underscores the significance of differentiating oneself from competitors through a well-crafted brand image.
Chapter 3
Focusing on the importance of building brand salience for increased recognition and recall among consumers, this chapter delves into strategies for generating buzz and fostering memorable engagement. It examines how brands can utilize unique positioning and word-of-mouth recommendations to stay at the forefront of consumers' minds and drive loyalty through impactful interactions.
Chapter 4
Highlighting the essential role of consumer insights in shaping successful brand strategies, this chapter discusses the practices of industry leaders such as Nike and Apple in prioritizing consumer needs and offering distinct value propositions. It underscores the value of understanding consumer behavior and creating deep connections with target audiences to foster brand loyalty and recognition.
Chapter 5
This chapter explores how innovation in branding can lead to the creation of unique offerings that resonate with consumers and ignite conversations. It examines how successful brands navigate challenges by addressing consumer needs and effectively conveying brand values to establish a distinct market position and drive long-term success.
Chapter 6
Delving into the critical role of trust in the finance industry for consumer confidence and loyalty, this chapter discusses strategies for quickly building trust by understanding human behavior and showcasing brand trustworthiness across different platforms. It highlights the significance of personal branding, performance marketing, and utilizing agency expertise to establish a strong brand presence and foster meaningful engagement.
Chapter 7
This chapter emphasizes the importance of differentiation and meaningful engagement in establishing a brand's presence in the competitive market landscape. It explores how brands can leverage insights into consumer behavior to stand out, create value for customers, and drive long-term success through strategic positioning, consumer connections, and tailored brand experiences.
Abhishek Bhasin
Director @ App Growth
Abhishek Bhasin is a Director of App Growth at MakeMyTrip in Gurgaon, India. He leads a 10-member team in brand, digital, and app marketing, excelling in brand building, demand generation, and growth strategies. His work drives new user acquisition, brand growth, and top-funnel traffic, with a successful track record of iconic TV campaigns and multiple award wins at national and international levels.
What are the main pillars of Branding?
Main pillars of Branding include brand strategy, brand identity, brand positioning, brand communication, and brand experience.
What is Branding, and why is it important to learn about?
Branding is the process of creating a strong, positive perception of a company. It's crucial for differentiation and connection.
Is the Branding course designed for corporate training and workforce upskilling?
Yes, the Branding course is tailored for corporate training and enhancing the skills of employees in branding strategies.
How long can I access the branding course free content?
You can access the free content of the branding course for an unlimited period once you enroll.
Will I receive a certification upon completion of the branding course free course?
Yes, upon successful completion of the branding course, you will receive a certification to validate your learning.
Brand Building Kill the Jargons and Learn what works
4.3
(322 ratings)
Advanced
21 November 2024 at 6:30 am GMT
23k Learners enrolled
Mentor
Abhishek Bhasin
Director @ App Growth
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