Free PPC Course Online to Build PPC Models & Optimise Processes for Your Brand (Includes Case Studies)
Learn how to build and optimize PPC models for your brand with our online course. Includes case studies for practical application. Join now for free!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Leveraging LinkedIn for Professional Growth
Participants share webinar excitement on LinkedIn to engage networks, tag mentors, and learn from takeaways for personal advancement.
2. Mastering Negotiation Skills in Sales
Understanding reservation price, deal benchmarks, and adapting strategies for successful negotiations and deal closures with multiple parties involved.
3. Social Selling for Personalized Interactions
Emphasizing the significance of updating contacts, gathering insights, and making positive impacts in sales interactions within a limited window of opportunity.
4. Fair Compensation for Artists in the Music Industry
Highlighting the importance of fair compensation for musicians, focusing on the clash between Taylor Swift and Spotify over artist payment issues.
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Who's it for
Brand Marketers
Brand Strategists
Marketing Professionals
Branding Specialists
Business Educators
Our Learners love GrowthSchool
What will I learn
Chapter 1
Maximizing Inbound Lead Generation
The emphasis here is on optimizing an inbound lead engine to efficiently generate sign-ups and demos. Understanding key performance metrics like conversions and CTR is crucial for successful outcomes. The chapter delves into strategies for setting up and maintaining effective lead generation processes for businesses.
Chapter 2
Enhancing Click-Through Rates in Google Ads
The importance of predicting and improving CTR in Google Ads for increased engagement is highlighted in this chapter. It explores how high CTR can drive better performance in ad campaigns and emphasizes the role of ads and keywords in achieving desired results.
Chapter 3
Quality Score Optimization in Google's Algorithms
Disabled annotations and quality score importance are the key topics of discussion in this chapter. It illustrates the impact of quality score on ad performance in Google's algorithms and stresses the significance of prioritizing quality over budget for achieving top search results.
Chapter 4
Impact of Quality Score on Cost-Per-Click
The chapter explains how quality score influences cost-per-click in online advertising. It showcases how higher quality scores lead to discounts on CPC, while lower scores result in penalties. The emphasis is on maintaining quality to optimize ad performance.
Chapter 5
Comprehensive Keyword Research Strategies
This chapter delves into utilizing multiple sources for thorough keyword research in SEO and PPC campaigns. It discusses gathering data from various tools, analyzing search volumes, and optimizing search strategies through well-rounded keyword research methods for effective targeting.
Chapter 6
Performance Optimization through Ad Quality
The educational content in this chapter emphasizes enhancing quality score in Google Ads by improving factors like expected click-through rate, ad relevance, and landing page experience. The focus is on optimizing targeting and increasing engagement for better ad performance.
Chapter 7
Strategic Marketing Practices
This chapter covers a range of topics from avoiding duplicate web content to targeting commercial keywords with high buyer intent. It emphasizes the importance of transparency, A/B testing, and relevant content for engaging audiences effectively at different stages of the buyer's journey.
Meet your Mentor
Vijay Veerubhotla
VP @ Xoxoday
Vijay Veerubhotla is a dedicated professional serving as the Vice President at Xoxoday. With a wealth of experience and expertise in his field, he leads with passion and strategic vision. His commitment to excellence drives him to empower teams and drive success in the company.
Frequently Asked Questions
What are the main pillars of PPC?
The main pillars of PPC are keyword research, ad copywriting, bid management, ad targeting, and performance tracking.
What is PPC, and why is it important to learn about?
PPC stands for pay-per-click, a form of online advertising important for driving targeted traffic and conversions.
Is this PPC course designed for corporate training and workforce upskilling?
Yes, the PPC course is designed to enhance skills and knowledge for corporate teams and individual upskilling.
How long can I access the PPC course online free content?
You can access the PPC course online free content for a limited time, usually specified upon registration.
Will I receive a certification upon completion of the PPC course online free course?
Yes, upon successful completion, you will receive a certification to validate your learning in PPC.
Coming Soon
Advanced
Mentor
Vijay Veerubhotla
VP @ Xoxoday
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