Free Online Marketing Course to Boost Engagement & Retention with CRM Marketing

Boost engagement and retention with CRM marketing. Learn effective strategies and techniques with our free online marketing course. Enroll now!

Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Effective Competition Research Strategies

Uncover competitor tactics, pricing, and narratives to create unique marketing strategies, standing out in the market for increased user attraction.

2. Strategic Content Marketing Techniques

Deliver valuable content to cultivate user trust and engagement, fueling higher user lifetime value and search engine rankings for long-term marketing success.

3. Enhancing App Visibility through ASO

Develop a comprehensive App Store Optimization strategy to improve app visibility, user trust, and organic rankings, crucial for app growth in competitive markets.

4. Maximizing User Retention Rates

Implement tailored offers, discounts, and effective onboarding strategies to enhance user retention, driving engagement and satisfaction for long-term success and profitability.

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Who's it for

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    Digital Marketers

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    Ad Tech Professionals

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    Advertising Strategists

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    Social Media Managers

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    Branding Specialists

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What will I learn

Chapter 1

The Role of CRM Marketing in User Engagement and Retention

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This chapter delves into the significance of CRM marketing in engaging and retaining users for consumer apps. It emphasizes the importance of specific campaigns across various channels such as push notifications, email, and SMS in improving retention rates. Monitoring campaign effectiveness through CRM marketing tools is highlighted as vital for tracking metrics and analyzing user interactions.

Chapter 2

Impactful Campaigns for User Engagement

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This chapter explores the direct impact of CRM marketing teams on users on a daily basis compared to other marketing channels like SEO and SEM. It emphasizes the correlation between retention and growth, using the analogy of well-retained products versus leaky buckets. Activation and engagement are identified as key metrics driving user retention.

Chapter 3

Designing User Activation Flows for Engagement

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Chapter 3 focuses on designing user activation flows by identifying channels with high click-through rates (CTRs) to drive user engagement. It discusses various engagement opportunities offered by channels like push notifications, email, SMS, in-app popups, and social media. Challenges and considerations related to high CTR channels are also addressed.

Chapter 4

Communication Triggers and Incentives in User Engagement

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This chapter delves into the importance of effective communication triggers and incentives in prompting user action and enhancing engagement. It emphasizes incorporating hooks in notifications to boost CTRs and designing communications with incentives like discounts to drive user interactions. Aligning destination actions with user preferences for a seamless user experience is also highlighted.

Chapter 5

Utilizing Tools for Effective Digital Marketing

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In this chapter, the importance of using tools with good documentation in digital marketing is discussed. Platforms like Webengage are highlighted for offering comprehensive solutions, aiding in transitioning to other tools like Zoho CRM, Moengage, CleverTap, and Braze. Targeting specific audiences and creating tailored user onboarding journeys are identified as key strategies.

Chapter 6

Audience Targeting and Onboarding Strategies

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Chapter 6 emphasizes the clarity in audience targeting and user onboarding processes as essential components in digital marketing. Strategies for understanding the nuances of digital marketing and effectively leveraging tools to drive successful customer interactions and retention are discussed.

Chapter 7

Driving Sustainable Growth Through CRM Marketing

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The final chapter concludes by stressing the importance of focusing on CRM marketing campaigns across multiple channels, designing user activation flows, and utilizing effective tools and strategies for audience targeting and user onboarding for sustainable growth. Emphasis on retention, growth, and user engagement through tailored campaigns is highlighted for enhancing customer experiences. Metrics tracking and tool utilization for optimized user interactions are also prioritized.

Meet your Mentor

growthschool-mentor-Jayaraj Vishvanadhan

Jayaraj Vishvanadhan

Growth Talent Team @ Swiggy

Jayaraj Vishvanadhan is a dedicated mentor at Swiggy, leading the Growth Talent Team. With expertise in fostering professional development and talent growth, he guides mentees towards personal and career success. Known for his strategic insights and support, Jayaraj plays a crucial role in shaping the future leaders of the organization.

Frequently Asked Questions

What are the main pillars of Marketing?

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The main pillars of Marketing include product, price, place, and promotion known as the 4Ps.

What is Marketing, and why is it important to learn about?

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Marketing is the process of promoting and selling products or services; learning it is vital for business success.

Is this Marketing course designed for corporate training and workforce upskilling?

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Yes, the Marketing course is tailored for corporate training and enhancing workforce skills in the industry.

How long can I access the free online marketing course content?

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You can access the free online marketing course content for an unlimited period once enrolled.

Will I receive a certification upon completion of the free online marketing course?

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Yes, upon completing the free online marketing course, you will receive a certification of completion.

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Boost Engagement & Retention with CRM Marketing

rating

3.5

(262 ratings)

difficulty

Advanced

13th October 2024 at 3:30 pm GMT

19k Learners enrolled

Mentor

growthschool-mentor-Jayaraj Vishvanadhan

Jayaraj Vishvanadhan

Growth Talent Team @ Swiggy

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Why GrowthSchool?

GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

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What are Free Courses?

Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.