Free Online Marketing Course to Boost Engagement & Retention with CRM Marketing

This chapter delves into the significance of CRM marketing in engaging and retaining users for consumer apps. It emphasizes the importance of specific campaigns across various channels such as push notifications, email, and SMS in improving retention rates. Monitoring campaign effectiveness through CRM marketing tools is highlighted as vital for tracking metrics and analyzing user interactions.

This chapter explores the direct impact of CRM marketing teams on users on a daily basis compared to other marketing channels like SEO and SEM. It emphasizes the correlation between retention and growth, using the analogy of well-retained products versus leaky buckets. Activation and engagement are identified as key metrics driving user retention.

Chapter 3 focuses on designing user activation flows by identifying channels with high click-through rates (CTRs) to drive user engagement. It discusses various engagement opportunities offered by channels like push notifications, email, SMS, in-app popups, and social media. Challenges and considerations related to high CTR channels are also addressed.

This chapter delves into the importance of effective communication triggers and incentives in prompting user action and enhancing engagement. It emphasizes incorporating hooks in notifications to boost CTRs and designing communications with incentives like discounts to drive user interactions. Aligning destination actions with user preferences for a seamless user experience is also highlighted.

In this chapter, the importance of using tools with good documentation in digital marketing is discussed. Platforms like Webengage are highlighted for offering comprehensive solutions, aiding in transitioning to other tools like Zoho CRM, Moengage, CleverTap, and Braze. Targeting specific audiences and creating tailored user onboarding journeys are identified as key strategies.

Chapter 6 emphasizes the clarity in audience targeting and user onboarding processes as essential components in digital marketing. Strategies for understanding the nuances of digital marketing and effectively leveraging tools to drive successful customer interactions and retention are discussed.

The final chapter concludes by stressing the importance of focusing on CRM marketing campaigns across multiple channels, designing user activation flows, and utilizing effective tools and strategies for audience targeting and user onboarding for sustainable growth. Emphasis on retention, growth, and user engagement through tailored campaigns is highlighted for enhancing customer experiences. Metrics tracking and tool utilization for optimized user interactions are also prioritized.