Free Social Media Marketing Course to Craft Your Brand on Instagram, LinkedIn, & Email
Free Social Media Marketing Course to Craft Your Brand on Instagram, LinkedIn, & Email Enroll Today!
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Learning Objectives
1. Embracing Authentic Storytelling to Build Connections
Utilizing genuine narratives to connect with consumers on a personal level, fostering trust and brand loyalty.
2. Human-centric Approach in Digital Marketing
Shifting focus towards creating meaningful connections with consumers through authentic storytelling, enhancing brand differentiation and loyalty.
3. Leveraging Instagram for Lifestyle Branding
Utilizing Instagram's emotional appeal and visual nature to showcase aspirational lifestyles and engage users through trendy content.
Utilizing targeted segmentation and customization to reach audiences effectively across platforms like Facebook and Instagram, showcasing Zomato's success.
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Who's it for
Marketers
Social media managers
Content creators
Brand strategists
Customer experience specialists
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What will I learn
Chapter 1
The Power of Storytelling in Digital Marketing
This chapter introduces the concept of storytelling as a powerful tool in digital marketing to build relationships and brand loyalty. It delves into how authentic narratives can engage consumers on a personal level and establish trust.
Chapter 2
Authenticity and Genuine Connections
Brands are encouraged to prioritize authenticity in their storytelling to create genuine connections with consumers. The chapter emphasizes the shift towards a more human-centric approach in digital marketing and the importance of crafting compelling stories that resonate with the audience.
Chapter 3
Embracing a Human-Centric Approach
Brands are challenged to become more personable and relatable in their communications by adopting a storytelling mindset. The focus is on creating meaningful connections and fostering brand loyalty through engaging narratives.
Chapter 4
Instagram Emotions and Lifestyle Showcase
This chapter explores Instagram as a platform driven by emotions, particularly focusing on showcasing lifestyle aspects like fashion, travel, and food. Users are encouraged to portray aspirational lifestyles through visual content, engaging in trendy challenges and viral posts.
Chapter 5
Email Marketing Strategies
Email marketing is highlighted as a direct and cost-effective platform for reaching a target audience. The chapter discusses the importance of segmentation based on different factors and the need to adapt strategies for various platforms like Facebook and Instagram.
Chapter 6
Tata Tea's Jagore Campaign
The chapter delves into Tata Tea's Jagore campaign, which aimed to raise awareness and promote responsible citizenship in India. By using real-life experiences to engage with the audience, the campaign showcased how marketing strategies can drive social change.
Chapter 7
Engaging Through Heartwarming Stories
Sharing heartwarming experiences and memorable stories are emphasized as ways for organizations to connect with their audience on a deeper level. The chapter discusses the importance of showcasing real customer stories and testimonials to enhance authenticity and build trust.
Chapter 8
Tailoring Messaging to the Target Audience
Understanding the target audience and tailoring messaging to their demographics, values, and challenges are crucial in effective marketing. By customizing messaging to address specific needs and preferences, brands can build relationships, differentiate themselves, and drive sales through authentic storytelling.
Meet your Mentor
Ankit Raj Bachchan
Senior Manager, Brand Planner (Digital) @ Mirchi
Ankit Raj Bachan is a seasoned Senior Manager with expertise in Brand Planning within the Digital realm. His extensive knowledge and experience contribute to strategic brand development and digital marketing initiatives. With a proven track record of success, Ankit is a valuable mentor providing guidance in the ever-evolving digital landscape.
Frequently Asked Questions
What are the main pillars of Social Media Marketing?
Content, Engagement, Analytics, Strategy.
What is Social Media Marketing, and why is it important to learn about?
SMM promotes brands on social platforms; vital for reaching target audiences and driving engagement.
Is this Social Media Marketing course designed for corporate training and workforce upskilling?
Yes, tailored for enhancing skills and knowledge in social media marketing for corporate professionals.
How long can I access the free social media marketing course online content?
Access is unlimited; learn at your own pace and refer back to the material anytime.
Will I receive a certification upon completion of the free online course for social media marketing?
Yes, a certificate is awarded upon successful completion of the course to validate your skills.
Craft Compelling Stories That Resonate & Engage Audiences
4.1
(307 ratings)
Intermediate
19 March 2025 at 1:30 am GMT
22k Learners enrolled
Mentor
Ankit Raj Bachchan
Senior Manager, Brand Planner (Digital) @ Mirchi
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