Free Online Marketing Course on Navigating Data's Role in Integrated Marketing
Free Online Marketing Course on Navigating Data's Role in Integrated Marketing Enroll Today!
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Learning Objectives
1. Enhanced Digital Marketing Strategies through Data-driven Decision-making
Utilizing AI and machine learning for optimizing campaigns, analyzing customer engagement, and leveraging data management platforms to improve ROI.
2. Strategic Resource Allocation based on Key Metrics Analysis
Identifying trends through metrics like click-through rates and conversion rates to allocate resources effectively across different marketing channels for maximum impact.
3. Utilization of Google Data Studio for Optimizing Marketing Mix
Visualizing data through Google Data Studio to optimize the marketing mix effectively and enhance user engagement and performance measurement.
Integrating Google Analytics and Google Ads into platforms like Google Data Studio to track, analyze, and interpret marketing efforts efficiently for successful decision-making.
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Who's it for
Marketing professionals
Data analysts
Digital strategists
Advertising specialists
Business executives
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What will I learn
Chapter 1
Importance of Data-Driven Decision Making in Digital Marketing
This chapter focuses on the significance of data-driven decision-making in digital marketing strategies, highlighting how artificial intelligence and machine learning technologies play a crucial role in optimizing campaigns and enhancing decision-making processes.
Chapter 2
Leveraging First, Second, and Third-Party Data
Exploring how businesses can benefit from leveraging first, second, and third-party data through data management platforms and customer data platforms (CDPs) to improve targeting and ROI throughout the customer lifecycle.
Chapter 3
Understanding Customer Engagement Across Various Channels
This chapter emphasizes the importance of understanding customer engagement across different channels like influencer marketing, social media, and visual platforms to prioritize resources effectively and enhance marketing efforts.
Chapter 4
Analyzing Key Metrics for Strategic Resource Allocation
Highlighting the significance of analyzing key metrics such as click-through rates and conversion rates to identify trends, adapt to changing customer preferences, and allocate resources strategically across various marketing channels.
Chapter 5
Utilizing Tools like Google Data Studio for Data Visualization
Exploring the use of tools like Google Data Studio for visualizing data effectively and optimizing the marketing mix based on insights gained from data analysis.
Chapter 6
Enhancing User Interaction Tracking with Digital Cookies
This chapter delves into the concept of employing digital cookies for marketing purposes, discussing how creating deterministic or hashed IDs can improve user interaction tracking and enhance performance measurement across marketing channels.
Chapter 7
Analyzing Paid Digital Marketing Campaigns with Google Analytics
Discussing the role of tools like Google Analytics and Google Ads in visualizing and interpreting data to support effective decision-making in paid digital marketing campaigns.
Chapter 8
Maximizing Marketing Impact through Strategic Deployment of Data Analytics
The final chapter emphasizes the importance of strategic deployment and interpretation of data analytics aligned with specific business objectives to enhance ROI, streamline operations, and drive successful marketing campaigns.
Meet your Mentor
Abhishek Gaurav
Marketing Head - Amazon Music @ Amazon
Abhishek Gaurav is a seasoned marketing professional currently serving as the Marketing Head at Amazon Music. With a strong background in marketing strategy and execution, he is leading initiatives to drive growth and engagement within the Amazon Music platform. Abhishek's expertise in the digital music industry is invaluable to Amazon's success.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
Main pillars include SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing refers to promoting products or services online. It's crucial for reaching target audiences in today's digital age.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, this course is ideal for corporate training and enhancing the digital marketing skills of employees.
How long can I access the free Digital Marketing course content online?
You can access the free Digital Marketing course content online indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free Digital Marketing course with certificate?
Yes, a certificate will be provided upon successful completion of the free Digital Marketing course with certificate.
The Power of Data in Sculpting Integrated Marketing Strategies
4.2
(315 ratings)
Advanced
2nd August 2024 at 5:30 pm GMT
23k Learners enrolled
Mentor
Abhishek Gaurav
Marketing Head - Amazon Music @ Amazon
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