Free Online Marketing Course on Navigating Data's Role in Integrated Marketing
Free Online Marketing Course on Navigating Data's Role in Integrated Marketing Enroll Today!
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Learning Objectives
1. Enhanced Digital Marketing Strategies through Data-driven Decision-making
Utilizing AI and machine learning for optimizing campaigns, analyzing customer engagement, and leveraging data management platforms to improve ROI.
2. Strategic Resource Allocation based on Key Metrics Analysis
Identifying trends through metrics like click-through rates and conversion rates to allocate resources effectively across different marketing channels for maximum impact.
3. Utilization of Google Data Studio for Optimizing Marketing Mix
Visualizing data through Google Data Studio to optimize the marketing mix effectively and enhance user engagement and performance measurement.
4. Integration of Tools for Efficient Data Tracking and Analysis
Integrating Google Analytics and Google Ads into platforms like Google Data Studio to track, analyze, and interpret marketing efforts efficiently for successful decision-making.
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Who's it for
Marketing professionals
Data analysts
Digital strategists
Advertising specialists
Business executives
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