Free Brand Marketing Course on Maximizing Impact through Brand Portfolio
Free Brand Marketing Course on Maximizing Impact through Brand Portfolio Enroll Today!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
![certificate](https://gs-website.gumlet.io/certificate.jpg)
Learning Objectives
1. Strategic Brand Architecture for Effective Differentiation
Effective structuring of brands and offerings to create a coherent hierarchy, ensuring distinct positioning and resonance with the target audience.
2. Specialized Branding Strategies for Targeted Customer Engagement
Utilizing diversified brands catering to specific consumer preferences to streamline reach, cultivate specialized customer bases, and meet unique customer needs.
3. Leveraging Consumer Data for Enhanced Marketing and Sales
Utilizing consumer behavior insights to develop targeted marketing campaigns, loyalty programs, and product offerings for improved customer loyalty, increased sales, and market positioning.
Constantly updating products and services, offering new features, and keeping customers informed to engage, convert potential buyers, and expand the customer base for sustained sales growth.
Read More
Who's it for
Marketing Managers
Brand Strategists
Business Analysts
Product Managers
Branding Consultants
Our Learners love GrowthSchool
What will I learn
Chapter 1
Introduction to Brand Architecture
This chapter sets the foundation by explaining the importance of brand architecture in effectively organizing a company's offerings. It introduces the concept of structuring sub-brands, products, and services to create a coherent brand hierarchy, highlighting its significance in differentiation and resonating with the target audience.
Chapter 2
Branded House Model
The discussion delves into one approach to brand architecture, the branded house model, where a single overarching brand encompasses all sub-brands and offerings. The chapter explains how this model helps in conveying a unified message to users and establishing a strong brand identity, ultimately improving communication with customers.
Chapter 3
Tailoring Brand Architecture Models
Here, various brand architecture models tailored to specific user bases and unique selling points are explored. The chapter emphasizes the importance of companies adopting the most suitable model that aligns with their target audience and value proposition, showcasing the versatility of brand architecture strategies.
Chapter 4
Consumer Choices and Brand Architecture
The focus shifts to how brand architecture plays a crucial role in consumer choices, particularly in the context of quick food options. Examples like Rebel Foods' diversified brand portfolio are discussed, illustrating how companies can effectively cater to specific consumer preferences and create specialized customer bases through strategic brand architecture.
Chapter 5
Leveraging Consumer Data for Growth
This chapter emphasizes the significance of analyzing consumer behavior and customer lifetime value for businesses to retain customers and expand into new products. It explores how leveraging consumer data can drive personalized marketing campaigns, enhance customer loyalty, and ultimately boost sales and brand awareness.
Chapter 6
Strategies for Market Positioning
Businesses need to carefully consider factors like target market, demographics, pricing strategies, and order value to effectively position their brand in the market. Constantly updating products and services to engage customers is highlighted as a key strategy to drive sales and maintain a strong market presence.
Chapter 7
Budget Allocation and Brand Consolidation
The discussion delves into the importance of budget allocation for market investments, operational costs, post-investment profits, and marketing budgets. The chapter explores brand consolidation through mergers and acquisitions as a strategic approach to brand architecture, citing examples like Zomato's acquisition of Blinkit.
Chapter 8
Case Study Red Bull's Brand Strategy
The concluding chapter presents a case study of Red Bull as a diversified brand operating primarily in the energy drink sector. It highlights the brand's clear communication strategy and expansion into the sports sector, showcasing how Red Bull solidifies its position as a branded house and exemplifies effective brand architecture strategies.
Meet your Mentor
Pankaj Vishwakarma
Business Analyst @ Zomato
Pankaj Vishwakarma is a skilled Business Analyst at Zomato with a knack for analyzing data and trends to drive business decisions. His expertise in market research and strategic planning makes him an invaluable asset to the company. Pankaj's dedication and forward-thinking approach ensure continued success and growth for Zomato.
Frequently Asked Questions
What are the main pillars of Brand Marketing?
The main pillars of Brand Marketing include brand identity, brand positioning, brand communication, and brand loyalty.
What is Brand Marketing, and why is it important to learn about?
Brand Marketing is promoting a brand to attract and retain customers. It's crucial for business success and growth.
Is the Brand Marketing course designed for corporate training and workforce upskilling?
Yes, the Brand Marketing course is designed to enhance skills for corporate professionals and workforce development.
How long can I access the free brand marketing course content?
You can access the free brand marketing course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free brand marketing course?
Yes, upon completion of the free brand marketing course, you will receive a certification of completion.
![programImage](https://outskill-mentors.gumlet.io/website-assets/thumnailMobile-3.jpg)
How to Structure your Brand for Enhanced Market Presence
4.5
(337 ratings)
Intermediate
10th September 2024 at 6:30 pm GMT
24k Learners enrolled
Mentor
Pankaj Vishwakarma
Business Analyst @ Zomato
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
![investor1](https://gs-website.gumlet.io/investor1.jpg)
![investor2](https://gs-website.gumlet.io/investor2.jpg)
![investor3](https://gs-website.gumlet.io/investor3.jpg)
What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.