Free Online PPC Course on Mastering The Fundamentals
Free Online PPC Course on Mastering The Fundamentals Enroll Today!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Enhanced Knowledge on Digital Marketing Strategies
Attendees gained comprehensive insights into optimizing Google AdWords campaigns for improved ad placements and strategic bidding.
2. Effective Utilization of Keyword Match Types
Understanding the nuances between broad match and phrase match types to tailor campaigns for diverse targeting and specificity.
3. Strategic Analysis for Ad Placement Enhancement
Learning how to leverage insights on user behavior and demographics to optimize ad performance by enhancing visibility and targeting.
Guidance on implementing strategic bidding practices based on seasonality, keyword targeting, and competitor analysis to maximize ad exposure and reach.
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Who's it for
Marketers
Digital advertisers
Campaign managers
SEO specialists
Business owners
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What will I learn
Chapter 1
Understanding Google's Quality Score Factors
This chapter focuses on the three key factors considered by Google in determining the quality score of a website page relevance, user experience, and alignment with intended content. It explains how these factors play a critical role in digital marketing strategies by ensuring a positive user experience and effective ad placements.
Chapter 2
Creating Effective Campaigns Through AdWords
Here, the discussion revolves around creating campaigns through the AdWords interface by selecting objectives that align closely with campaign goals, such as sales, lead form submissions, or increasing website traffic. The importance of setting conversion goals and aligning campaign objectives with overall goals is emphasized.
Chapter 3
Exploring Keyword Match Types in Google AdWords
This chapter delves into different keyword match types in Google AdWords, highlighting the concept of broad match types favored by Google and explaining the efficiency of phrase match in capturing various queries related to the intended meaning. It stresses the importance of using diverse levels of specificity and targeting options within the AdWords platform for successful digital marketing strategies.
Chapter 4
Leveraging Ad Placement Frequency for Insights
The focus here is on analyzing factors such as location, device usage, timing, and audience demographics to optimize ad performance and conversion rates on Google. The chapter emphasizes maintaining a consistent ad presence throughout the day, evenly distributing the budget, and capturing potential leads effectively.
Chapter 5
Strategic Bidding and Seasonality in Ad Placement
This chapter addresses the effect of seasonality on ad bidding prices and highlights the importance of strategic bidding based on keyword targeting and ad positioning. It advises advertisers on bidding strategically to secure top positions in search results and optimize their ad placements by analyzing auction insights and increasing impression share.
Chapter 6
Enhancing Landing Page Experience and Google Ratings
Here, the focus is on guiding attendees on crucial factors to consider in enhancing landing page experience and Google ratings. Strategies include aligning campaign objectives with overall goals, utilizing different keyword match types, and optimizing ad placements to effectively enhance online visibility and drive conversions.
Chapter 7
Maximizing Efficiency of Marketing Efforts
The final chapter wraps up the educational session by emphasizing how businesses can maximize the efficiency of their marketing efforts through the strategies discussed aligning objectives, selecting the right keywords, analyzing ad performance, and optimizing ad placements. It reinforces the importance of understanding and implementing digital marketing practices effectively.
Meet your Mentor
Varun Mehta
AVP Digital Marketing @ OYO
Varun Mehta is the AVP of Digital Marketing at OYO. With a strong background in digital marketing, he plays a crucial role in developing and executing innovative strategies to drive growth and engagement. Known for his expertise in the field, Varun is a forward-thinking professional dedicated to achieving results.
Frequently Asked Questions
What are the main pillars of PPC?
The main pillars of PPC are keyword research, ad copywriting, bidding and budgeting, and performance tracking.
What is PPC, and why is it important to learn about?
PPC stands for pay-per-click advertising, vital for digital marketing success by driving targeted traffic and conversions.
Is this PPC course designed for corporate training and workforce upskilling?
Yes, this PPC course is ideal for corporate training and upskilling the workforce in digital marketing strategies.
How long can I access the PPC course online free, ppc certification free content?
You can access the free PPC course online content for an unlimited period without any time constraints.
Will I receive a certification upon completion of the PPC course online free, ppc certification free course?
Yes, upon completion of the free PPC course online, you will receive a certification to showcase your skills.
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Mastering PPC Tools and Reports for Optimal Performance
4.25
(318 ratings)
Advanced
Tomorrow, 5:30 pm GMT
23k Learners enrolled
Mentor
Varun Mehta
AVP Digital Marketing @ OYO
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.