Free B2B Marketing Course on Demand Generation for Companies
Free B2B Marketing Course on Demand Generation for Companies Enroll Today!
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Learning Objectives
1. Strategic Lead Qualification Process
A detailed breakdown of passing on marketing leads to sales teams for efficient collaboration and successful deal closures.
2. Tailored Marketing Strategies for Diverse Audiences
Highlighting the need for customized approaches based on company size and brand awareness to effectively target adopters and influencers.
3. Evergreen Content for SEO & Audience Engagement
Emphasizing the significance of creating timeless content to boost SEO, engage enterprise stakeholders, and drive inbound leads for sustained impact.
4. Customer Marketing for Revenue Expansion
Showcasing the importance of customer loyalty campaigns, email marketing, and analyzing key metrics to optimize sales development and increase revenue opportunities.
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Who's it for
Marketing professionals
Sales development teams
Solutions consultants
Legal professionals
Enterprise stakeholders
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What will I learn
Chapter 1
Importance of Lead Qualification and Nurturing
This chapter discusses the structured approach of passing leads from marketing to sales teams for effective collaboration and deal closures. It highlights the roles of various teams like solutions consulting and legal in the process, emphasizing the need for coordination throughout.
Chapter 2
Tailored Marketing Strategies for Different Company Sizes
Exploring how marketing strategies need to be tailored based on the size of the company, this chapter touches on leveraging platforms and analyst reports effectively. It delves into the significance of product category awareness and brand familiarity in targeting audiences.
Chapter 3
Creating Evergreen Content for SEO and Audience Engagement
Focusing on the importance of evergreen content, this chapter elaborates on enhancing SEO and engaging enterprise stakeholders through thought leadership and strategic content promotion. It stresses the impact of developing content that resonates with the target audience.
Chapter 4
Customer Marketing Campaigns for Acme Inc.
This chapter highlights the importance of customer marketing campaigns for driving expansion revenue through upselling and cross-selling. It discusses the effectiveness of email marketing in engaging existing customers and maximizing revenue opportunities.
Chapter 5
Optimizing Sales Development Process and Marketing Funnel
Exploring the crucial role of analyzing key metrics related to lead quality and conversion rates, this chapter emphasizes optimizing the sales development process to improve outcomes in the marketing funnel. It underlines the importance of data-driven decision-making for success.
Chapter 6
Leveraging Marketing Technology for Efficiency
Discussing the significance of leveraging marketing technology tools, this chapter recommends the Martech Map tool for identifying and integrating the right tools across the marketing stack. It references successful case studies like Slack to illustrate the impact of technology on marketing success.
Chapter 7
Strategic Planning and Data-Oriented Decision-Making
This chapter focuses on the value of tailored approaches, strategic planning, and data-driven decision-making in B2B marketing. It underscores the importance of engagement, lead nurturing, and customer retention for sustainable business growth.
Chapter 8
Conclusion Insights and Recommendations
Bringing together the key insights from the educational session, this chapter summarizes the importance of B2B marketing strategies, customer engagement, and technology optimization. It suggests a holistic approach to marketing strategy centered around engagement, lead nurturing, and customer retention for long-term success.
Meet your Mentor
Rahul Menon
Leading Marketing for India & SAARC @ Zendesk
Rahul Menon is an accomplished professional leading marketing efforts for India and SAARC at Zendesk. With expertise in marketing strategies and a proven track record of success, he brings innovative ideas and solutions to drive growth and engagement in the region, making him a valuable mentor in the field.
Frequently Asked Questions
What are the main pillars of B2B Marketing?
Key pillars include targeting the right audience, building strong relationships, providing value, and measuring performance.
What is B2B Marketing, and why is it important to learn about?
B2B marketing targets businesses selling products/services to other businesses. It's crucial for understanding corporate marketing principles and strategies.
Are these B2B Marketing courses designed for corporate training and workforce upskilling?
Yes, the courses are tailored to enhance skills and knowledge for effective B2B marketing within a corporate setting.
How long can I access the free B2B Marketing course content?
Access to the free course content is typically available for an unlimited period once you register.
Will I receive a certification upon completion of the free B2B Marketing course?
Yes, upon successful completion of the course, you will receive a certification to validate your learning achievement.
B2B Demand Generation Guide
4.25
(318 ratings)
Intermediate
25 November 2024 at 11:30 am GMT
23k Learners enrolled
Mentor
Rahul Menon
Leading Marketing for India & SAARC @ Zendesk
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