Free Online App Marketing Course for App Growth Result & Analysis
Free Online App Marketing Course for App Growth Result & Analysis Enroll Today!
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Learning Objectives
1. Strategic Marketing Approach Emphasis
The workshop highlights the strategic importance of identifying and reaching campaign target audiences for marketing success.
2. Utilization of Varied Communication Channels
Platforms like Instagram, LinkedIn, Twitter, email, and WhatsApp are underscored for campaign dissemination to emphasize the importance of diverse communication channels.
3. Encouragement of Experimentation and Analysis
Experimenting with marketing campaigns is encouraged, with an emphasis on tracking and analyzing results to enhance performance through informed decision-making.
The delineation of user segmentation strategies, portraying a busy working professional's routine, reflects on the model used by Swiggy for categorizing users.
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Who's it for
Marketing Professionals
Digital Marketers
Business Analysts
Product Managers
Brand Strategists
Our Learners love GrowthSchool
What will I learn
Chapter 1
Strategic Marketing Approaches
The focus shifts to practical marketing strategies, emphasizing the importance of identifying and reaching the target audience for campaign success. Various communication channels such as Instagram, LinkedIn, and email are highlighted for effective campaign dissemination, with an emphasis on experimentation and data-driven decision-making for improved performance.
Chapter 2
User Segmentation Strategies
User segmentation based on the routines of busy working professionals is discussed, drawing parallels to Swiggy's categorization model. Understanding user behavior and journey stages is emphasized for personalized campaigns and strategic app placements to enhance user engagement and retention.
Chapter 3
Evaluation of Campaign Impact
This chapter scrutinizes the impact of campaigns on user perception and engagement levels, exploring the effectiveness of different campaign placements on app pages. The distinction between click-through rate and conversion rate is explained to glean insights into audience engagement for adaptive marketing strategies.
Chapter 4
Collaboration Prospects with Industry Experts
Transitioning to a managerial perspective, the chapter highlights Google's collaboration with industry experts from companies like Paytm and Flipkart. A marketing platform growth course led by knowledgeable mentors is introduced, emphasizing fundamental marketing concepts and a community-centric approach to skill enhancement through peer interaction.
Chapter 5
Pragmatic Tools for Analytics Comprehension
The discourse navigates towards pragmatic tools for analytics comprehension and marketplace development, recommending platforms like Looker, Builder IO, and Plasmic for different functionalities. This chapter offers insights into leveraging analytical tools for business growth and strategic decision-making.
Chapter 6
Growth Hacking Strategies
Wrapping up, the discussion ends with inquiries into growth hacking strategies, encapsulating a comprehensive examination of marketing tactics and analytical tools featured in the educational session. The holistic approach to marketing insights and practical guidance is reiterated, emphasizing a balanced blend of introspective reflection and operational proficiency.
Meet your Mentor
Shruthi Makam
Senior Associate - Growth @ Razorpay
Shruthi Makam is a dedicated Senior Associate specializing in Growth initiatives. With a keen eye for detail and a strategic mindset, she leverages her expertise to drive success in her projects. Her innovative approach and strong analytical skills make her a valuable asset in achieving business objectives effectively and efficiently.
Frequently Asked Questions
What are the main pillars of App Marketing?
The main pillars of App Marketing include ASO, user acquisition, engagement strategies, analytics, and retention techniques.
What is App Marketing, and why is it important to learn about?
App Marketing involves promoting mobile apps to increase downloads and engagement, essential for reaching target audiences and maximizing profits.
Is this App Marketing course designed for corporate training and workforce upskilling?
Yes, the App Marketing course is designed to enhance corporate marketing teams' skills and help professionals upskill in digital marketing.
How long can I access the free app marketing course online content?
You can access the free app marketing course online content for an unlimited period once you enroll in the course.
Will I receive a certification upon completion of the free app marketing course online course?
Yes, upon completion, you will receive a certification for the free app marketing course online to showcase your skills.
Learn how to build In-app marketing campaigns & analyse results for growth!
4.2
(315 ratings)
Intermediate
1st August 2024 at 2:30 pm GMT
23k Learners enrolled
Mentor
Shruthi Makam
Senior Associate - Growth @ Razorpay
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