Free Growth Marketing Course on Mastering the Full-Funnel for Growth
Free Growth Marketing Course on Mastering the Full-Funnel for Growth Enroll Today!
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Learning Objectives
1. Comprehensive Understanding of Customer Lifetime Value
Exploration of how CLV impacts businesses by analyzing customer retention, spending behavior, and implementing retention strategies for increased loyalty.
2. Strategic Data Analysis for Improved Business Operations
Utilizing metrics like conversions, transactions, and cart abandonment rates to gain insights, identify areas for enhancement, and optimize business processes for better performance.
3. Development of Essential Skills in Growth Marketing
Emphasizing the significance of skills like branding, storytelling, stakeholder management, and UX design, along with continuous learning and implementing omnichannel strategies for professional growth.
Utilizing funnel marketing, APIs, machine learning, and AI in personalized marketing strategies based on industry requirements to enhance lead generation and retention efforts effectively.
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Who's it for
Marketing professionals
Data analysts
Business strategists
Customer experience specialists
Brand managers
Our Learners love GrowthSchool
What will I learn
Chapter 1
Evolution and Importance of Growth Marketing
This chapter introduces the concept of growth marketing and its evolution as a strategic role within businesses. It emphasizes the shift from traditional marketing roles to a more analytical and strategic focus, highlighting the key skills required for success in this field such as data analytics, experiments, and market research.
Chapter 2
Customer Lifetime Value (CLV) and Retention Strategies
Exploring the significance of Customer Lifetime Value (CLV), this chapter delves into how understanding customer value over time is crucial for growth marketers. It discusses the importance of monitoring customer behavior, implementing retention strategies, and leveraging tactics like cross-selling and customer re-engagement for long-term success in growth marketing.
Chapter 3
Key Metrics and Data Analysis
This chapter emphasizes the importance of tracking key metrics like conversions, customer transactions, and cart abandonment rates for gaining insights and optimizing business operations. It discusses the role of data analysis, quantitative research, and direct customer interactions in understanding customer needs and challenges.
Chapter 4
Marketing Technology and Skills Development
Focusing on the role of marketing technology in growth marketing, this chapter highlights the use of funnel marketing, automation, APIs, and AI in different industries. It discusses essential skills like branding, storytelling, copywriting, stakeholder management, and understanding behavioral psychology for successful lead generation and retention.
Chapter 5
Educational Program Overview
This chapter provides an overview of the growth marketing educational program led by Ishan Singh from Mindvalley. It outlines the structured curriculum, personalized mentoring, and real-world case studies offered in the program to help participants deepen their understanding and apply strategies in practical settings.
Chapter 6
Tools and Strategies for Growth Marketing
Delving into the tools and strategies used in growth marketing, this chapter discusses data collection, analysis, and leveraging AI for streamlining processes. It highlights the importance of continuous learning and adopting omnichannel strategies to stay ahead in the dynamic landscape of growth marketing.
Chapter 7
Application and Real-World Experience
This chapter explores the practical application of growth marketing strategies through real-world case studies of successful companies like Swiggy, Netflix, Apple, and OnePlus. It emphasizes the importance of hands-on experience, practical implementation, and leveraging industry insights to drive success in growth marketing.
Chapter 8
Success in Growth Marketing
Concluding the discussion, this chapter underscores the key factors for success in growth marketing, including continuous learning, effective strategy implementation, and career growth opportunities. It highlights the significance of choosing the right workplace, upgrading skills, and leveraging valuable insights to achieve professional goals in the field of growth marketing.
Meet your Mentor
Armaan Sarkar
Senior Growth Marketer @ Razorpay
Armaan Sarkar is a skilled Senior Growth Marketer at Razorpay in Bengaluru, Karnataka, India. With over 2 years of experience as Assistant Vice President Marketing at YES BANK, Mumbai, Maharashtra, he successfully led various marketing initiatives. His achievements include launching digital savings accounts, family banking proposition, loyalty program, and a unique musical logo. Armaan's strategic approach and creative vision have garnered recognition, such as the CEO's Award of Excellence in 2021.
Frequently Asked Questions
What are the main pillars of Growth Marketing?
The main pillars of Growth Marketing include data analysis, experimentation, customer retention, and scalability strategies.
What is Growth Marketing, and why is it important to learn about?
Growth Marketing focuses on sustainable business growth through data-driven strategies, making it essential for modern marketing professionals.
Is this Growth Marketing course designed for corporate training and workforce upskilling?
Yes, this Growth Marketing course is designed to enhance corporate teams' skills and drive business growth effectively.
How long can I access the free growth marketing course content?
You can access the free Growth Marketing course content for an unlimited period once you register for it.
Will I receive a certification upon completion of the free growth marketing course course?
Yes, upon completing the free Growth Marketing course, you will receive a certification to validate your skills.
Understand the Full Funnel Breakdown of Growth Marketing
4.4
(330 ratings)
Beginner
13th October 2024 at 1:30 pm GMT
24k Learners enrolled
Mentor
Armaan Sarkar
Senior Growth Marketer @ Razorpay
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.