Free Growth Marketing Course on Mastering the Full-Funnel for Growth

This chapter introduces the concept of growth marketing and its evolution as a strategic role within businesses. It emphasizes the shift from traditional marketing roles to a more analytical and strategic focus, highlighting the key skills required for success in this field such as data analytics, experiments, and market research.

Exploring the significance of Customer Lifetime Value (CLV), this chapter delves into how understanding customer value over time is crucial for growth marketers. It discusses the importance of monitoring customer behavior, implementing retention strategies, and leveraging tactics like cross-selling and customer re-engagement for long-term success in growth marketing.

This chapter emphasizes the importance of tracking key metrics like conversions, customer transactions, and cart abandonment rates for gaining insights and optimizing business operations. It discusses the role of data analysis, quantitative research, and direct customer interactions in understanding customer needs and challenges.

Focusing on the role of marketing technology in growth marketing, this chapter highlights the use of funnel marketing, automation, APIs, and AI in different industries. It discusses essential skills like branding, storytelling, copywriting, stakeholder management, and understanding behavioral psychology for successful lead generation and retention.

This chapter provides an overview of the growth marketing educational program led by Ishan Singh from Mindvalley. It outlines the structured curriculum, personalized mentoring, and real-world case studies offered in the program to help participants deepen their understanding and apply strategies in practical settings.

Delving into the tools and strategies used in growth marketing, this chapter discusses data collection, analysis, and leveraging AI for streamlining processes. It highlights the importance of continuous learning and adopting omnichannel strategies to stay ahead in the dynamic landscape of growth marketing.

This chapter explores the practical application of growth marketing strategies through real-world case studies of successful companies like Swiggy, Netflix, Apple, and OnePlus. It emphasizes the importance of hands-on experience, practical implementation, and leveraging industry insights to drive success in growth marketing.

Concluding the discussion, this chapter underscores the key factors for success in growth marketing, including continuous learning, effective strategy implementation, and career growth opportunities. It highlights the significance of choosing the right workplace, upgrading skills, and leveraging valuable insights to achieve professional goals in the field of growth marketing.