Free B2B Marketing Course on Building GTM Strategy for Tech Companies
Learn how to develop an effective GTM strategy for tech companies. Crack user acquisition with this free B2B marketing course. Boost your skills now!
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Learning Objectives
1. Strategic Customer Profiling for Effective Pricing Strategies
The workshop focuses on the importance of identifying ideal customer profiles to shape pricing strategies for startups successfully.
2. Retention Strategies and Growth-Driven Marketing Implementation
Discussion highlights the 'leaky bucket problem' and the importance of implementing Growth-Driven Marketing strategies for customer retention and loyalty in B2B tech firms.
3. Leveraging Key Metrics for Informed Decision-Making
Emphasis on tracking metrics like CLTV and retention rates to analyze customer satisfaction, loyalty, and revenue generation for informed resource allocation in GTM strategies.
Importance of evaluating messaging, collateral, and community-driven efforts across different channels for successful GTM execution, especially in the digital realm.
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Who's it for
Marketers
E-commerce professionals
Business owners
Sales representatives
Content creators
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What will I learn
Chapter 1
Identifying the Ideal Customer Profile (ICP) and Pricing Strategies
This chapter emphasizes the importance of defining the ideal customer profile and its role in shaping effective pricing strategies. It introduces various pricing approaches like cost-based pricing, willingness-to-pay assessments, and value-based pricing as essential considerations for positioning products in the market successfully.
Chapter 2
Customer Retention and Loyalty in B2B Tech Firms
Addressing the challenge of customer retention in B2B tech firms, this chapter discusses the "leaky bucket problem" and the significance of focusing on retention strategies alongside customer acquisition efforts. Implementing a Growth-Driven Marketing (GDM) strategy with a dedicated team is highlighted as a key approach to fostering long-lasting customer relationships.
Chapter 3
Tracking Key Metrics for Business Growth
This chapter delves into the importance of tracking metrics such as customer lifetime value (CLTV) and retention rates to measure customer satisfaction, loyalty, and revenue generation. Analyzing these metrics aids in making informed decisions on resource allocation and team size for sustained business growth.
Chapter 4
Evaluating Channel Effectiveness in GTM Strategies
The focus of this chapter is on evaluating the performance of different channels in a Go-To-Market strategy to identify high-performing components. Understanding messaging, collateral, and community-driven efforts across various channels is crucial for successful GTM execution, especially in the digital realm.
Chapter 5
Assessing Sales Geography and Revenue Targets
This chapter highlights the importance of evaluating whether businesses are meeting their sales geography and revenue targets. It emphasizes comparing the success of new product launches with relaunches to showcase improvements effectively and capture market attention.
Chapter 6
Tailoring Marketing Strategies to Core Users and Buyers
The significance of understanding the core user and buyer for a product is discussed in this chapter. It explains how targeting the ideal user group, as exemplified by Slack, is essential for driving product success and differentiation by addressing specific user needs effectively.
Chapter 7
Incorporating Essential Components in GTM Strategies
This chapter summarizes the critical components of successful GTM strategies discussed in the dialogue, including customer profiling, pricing strategies, retention efforts, and metrics tracking. By integrating these components into business planning and execution, startups and businesses can optimize their market positioning and foster sustained growth.
Chapter 8
Conclusion Driving Sustainable Growth with Effective GTM Strategies
The final chapter provides a conclusive summary of the insights shared in the discussion, emphasizing the value of understanding and implementing the key aspects of successful GTM strategies. By leveraging customer profiling, pricing strategies, retention efforts, and metrics tracking, businesses can enhance customer relationships, drive sustainable growth, and thrive in competitive market environments.
Meet your Mentor
Anushree Saha
Growth Strategy Consultant @ EchoApp
Anushree Saha is a dedicated Growth Strategy Consultant at EchoApp with international experience in Barcelona, Spain, and on a global scale. With a strong track record of developing growth strategies, she brings valuable insights and expertise to drive business success and expansion for companies seeking to enhance their market presence.
Frequently Asked Questions
What are the main pillars of B2B Marketing?
The main pillars of B2B Marketing are segmentation, targeting, positioning, and messaging for business-to-business interactions.
What is B2B Marketing, and why is it important to learn about?
B2B Marketing involves businesses selling products or services to other businesses. It's crucial for understanding business dynamics.
Are these B2B Marketing courses designed for corporate training and workforce upskilling?
Yes, these courses are tailored to enhance corporate training and upskill workforces in the field of B2B Marketing.
How long can I access the Free Growth Hacking Course on Gamification Boosts User Engagement, Increases Retention by 35% content?
You can access the course content for an unlimited time. Feel free to revisit and learn at your pace.
Will I receive a certification upon completion of the Free Growth Hacking Course on Gamification Boosts User Engagement, Increases Retention by 35% course?
Yes, you will receive a certification upon successful completion of the course on gamification. Enhance your skills!
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Building a GTM Strategy For Tech Companies to Crack User Acquisition
4.5
(337 ratings)
Advanced
10th September 2024 at 6:30 pm GMT
24k Learners enrolled
Mentor
Anushree Saha
Growth Strategy Consultant @ EchoApp
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