Free Branding Course to Unlocking The Power of Brand Purpose
Unlock the potential of your brand with our free branding course, The Power of Brand Purpose. Learn how to create a purpose-driven brand that resonates with your audience.
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Learning Objectives
1. Enhanced Customer Retention Strategies
Implementing effective retention tactics like focusing on post-purchase experiences and leveraging data insights for improved customer engagement.
2. Transition to Flywheel Model for Growth
Shifting focus from traditional purchase funnels to flywheel model emphasizing ongoing engagement and customer lifecycle for business growth.
3. Optimized Email Communication Practices
Prioritizing mobile readability, concise content, and helpful resources in emails, while utilizing action correlation and hypothesis testing for improved customer onboarding experiences.
Incorporating push notifications, rewards, and gamification techniques to enhance customer engagement, prevent churn, and create a loyal customer base.
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Who's it for
Marketers
Data Analysts
Business Owners
Website Developers
Branding Specialists
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What will I learn
Chapter 1
Importance of Service Marketing in Brand Positioning
This chapter emphasizes the crucial role of service marketing in establishing a strong brand position. It explores how brands like Parle-G and Apple have leveraged service marketing strategies to achieve success and create a loyal customer base.
Chapter 2
Evolution of Customer Behavior
The discussion in this chapter revolves around the evolving nature of customer behavior over time. It delves into how changes in consumer perceptions influence their behavior and the importance of effective marketing strategies in shaping these perceptions.
Chapter 3
Understanding Consumer Preferences and Behaviors
This chapter highlights the critical importance of understanding consumer preferences and behaviors in developing effective marketing strategies. It explores the role of demographic assessment and the impact of consumer behavior on brand loyalty, pricing strategies, and internal communication.
Chapter 4
Power of Branding and Differentiation Strategies
Exemplifying the power of branding, this chapter showcases success stories like Parley's Belly brand and the significance of brand recognition in influencing consumer choice. It also discusses differentiation strategies, customer engagement, and navigating market categories for building a strong brand presence.
Chapter 5
Global Branding Strategies and User Engagement
Discussions in this chapter focus on global branding strategies, regional preferences, and the importance of user engagement in mobile applications. It emphasizes the impact of user engagement in enhancing brand loyalty and relevance in the market, along with innovating in product lifecycle changes.
Chapter 6
Comprehensive Brand Building Strategies
This chapter explores the importance of comprehensive brand building strategies, including barter partnerships, corporate social responsibility initiatives, and a holistic approach to brand recall. It also delves into the product management arrow and the three arrows of Etop for sustainable brand growth.
Chapter 7
Adapting to Market Dynamics
In this chapter, the importance of adapting to market dynamics for business success is highlighted. It emphasizes the need for organizations to focus on brand positioning, service marketing, consumer preferences, and innovative strategies to thrive and differentiate themselves in a competitive environment.
Chapter 8
Achieving Sustained Growth Through Brand Impact
The final chapter emphasizes the significance of effective branding strategies in driving sustained growth and achieving brand impact. It underscores the importance of understanding customer behavior, adapting to market changes, and implementing innovative strategies to enhance brand loyalty and drive business success.
Meet your Mentor
Sapna karia
Strategy @ Aditya Birla Capital
Sapna Karia, a strategic management expert and former Indian Army officer, brings a unique blend of military strategy and corporate acumen to her role as a visiting faculty member at Aditya Birla Capital. With over 5 years of experience in teaching strategic management, she offers invaluable insights and real-world perspectives to her students.
Frequently Asked Questions
What are the main pillars of Branding?
The main pillars of Branding include brand purpose, brand positioning, brand identity, brand messaging, and brand strategy.
What is Branding, and why is it important to learn about?
Branding is how a company distinguishes itself. It's important to learn to create a strong brand identity and connection with customers.
Is this Branding course designed for corporate training and workforce upskilling?
Yes, the Branding course is designed to enhance skills in branding for both corporate training and workforce upskilling.
How long can I access the Free Digital Marketing Course on A/B Testing to Skyrocket Online Sales and Enhance User Experience content?
You can access the content of the Free Digital Marketing Course on A/B Testing for an unlimited period.
Will I receive a certification upon completion of the Free Digital Marketing Course on A/B Testing to Skyrocket Online Sales and Enhance User Experience course?
Yes, a certification will be provided upon successful completion of the Digital Marketing Course on A/B Testing.
The Power of Brand Purpose
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(337 ratings)
Advanced
Tomorrow, 4:30 pm GMT
24k Learners enrolled
Mentor
Sapna karia
Strategy @ Aditya Birla Capital
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