Free Digital Marketing Course for Innovate & Experiment with Metrics-Driven Marketing
Learn how to innovate and experiment with metrics-driven marketing in this free digital marketing course. Master the art of data-driven decision making.
Read More
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhanced User Experience Testing Through Mystery Shopping
Utilizing mystery shoppers to evaluate website effectiveness, sign-up process simplicity, and user-friendliness, providing insights through real-time video recordings for improved user onboarding experiences.
2. User Onboarding as a Revenue and Retention Lever
Emphasizing the pivotal role of effective onboarding in introducing new users to a product, guiding efficient usage, and altering behaviors for seamless user adoption.
3. User-Centric Narratives for Enhanced Communication
Aligning messaging and content with user-centric narratives to showcase problem-solving capabilities, establish social proof, and drive engagement and success on websites.
4. Streamlining Onboarding Processes Through Effective Strategies
Exploring strategies such as credit card requirement evaluation, delayed email verification implementation, and templated workflows to simplify tasks, enhance efficiency, and encourage user engagement.
Read More
Who's it for
Marketing Professionals
Product Managers
Data Analysts
Business Consultants
Client Solutions Specialists
Our Learners love GrowthSchool
What will I learn
Chapter 1
The Value of Experimentation in Marketing
Transitioning to educational content, this chapter shifts the discussion to marketing principles and emphasizes the significance of experimentation in driving performance improvement. Businesses running experiments are shown to experience notable growth, underscoring the importance of continuous learning and informed decision-making in marketing strategies.
Chapter 2
Understanding Incrementality in Marketing
The concept of incrementality is introduced in this chapter as a method to evaluate the impact of marketing investments on sales and revenue. By assessing the effectiveness of various marketing activities, businesses can better understand what drives growth and the key factors influencing marketing strategies' incremental value.
Chapter 3
Probability Estimation and Accurate Predictions
This chapter showcases a refined calculation method for predicting the likelihood of rain during a picnic by considering multiple factors. The importance of thorough analysis and consideration of variables in making accurate estimations is highlighted, demonstrating the critical role of probability estimation in decision-making processes.
Chapter 4
Multivariate Testing for Optimization
Explaining the multivariate test method, this chapter dives into how testing different elements simultaneously can lead to more efficient optimization and insights into web page performance. The value of this approach in understanding user behavior and improving overall performance is emphasized, showcasing its role in data-driven decision-making.
Chapter 5
Analyzing Causal Effects in Time Series Data
The concept of average causal effect is explored in this chapter, focusing on its application in analyzing time series data and assessing the impact of policy actions on economic indicators. By leveraging tools like causalimpact, users can gain valuable insights into causal relationships within data and make informed decisions based on the results.
Chapter 6
Optimizing Marketing Strategies with Data Analysis
In this chapter, the text summarizes key principles such as experimentation in marketing, incrementality analysis, probability estimation, multivariate testing, and average causal effect analysis. These concepts offer valuable insights into optimizing marketing strategies, making data-driven decisions, and understanding the impact of policy actions on economic indicators.
Meet your Mentor
Candice Denic
Product Manager @ Google
Candice Denic is a dynamic Product Manager at Google based in New York, shaping product strategy through her expertise in conducting market research and implementing testing frameworks. With a background as an R&D Marketing Science Lead, she influences sales strategies and collaborates with agency partners to drive innovation. Skillful and forward-thinking, Candice plays a pivotal role in Google's success.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, social media, content marketing, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services online. It's crucial to learn as it's the future of marketing.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is ideal for corporate training and enhancing workforce skills in the digital realm.
How long can I access the Free Online Marketing Course content?
You can access the Free Online Marketing Course content indefinitely for ongoing learning and reference purposes.
Will I receive a certification upon completion of the Free Online Marketing Course?
Yes, you will receive a certification upon completion of the Free Online Marketing Course to validate your knowledge.
Metrics-Driven Marketing Innovate & Experiment
4.9
(367 ratings)
Advanced
8 February 2025 at 12:30 pm GMT
26k Learners enrolled
Mentor
Candice Denic
Product Manager @ Google
People also found these Free courses interesting
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.