Free Online Marketing Course to Mastering Real-Time Agile Testing for Marketing
Learn how to adopt agile and iterative approaches to test and refine your marketing strategies in real-time with our free online marketing course. Boost your skills today!
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Learning Objectives
1. Embracing Experimentation in Marketing Strategies
This outcome emphasizes the value of conducting experiments to drive performance improvement in marketing, supported by research demonstrating significant growth outcomes.
2. Understanding Incrementality Analysis in Marketing
Exploring incrementality to evaluate the effectiveness of marketing investments on business growth, considering factors like seasonality, economic conditions, and promotional efforts.
3. Mastering Probability Estimation for Data Analysis
Delving into refined calculation methods for predicting probabilities, illustrated through the example of estimating rain likelihood during a picnic, stressing the importance of thorough analysis.
4. Leveraging Multivariate Testing for Optimization Insights
Explaining the use of multivariate testing to simultaneously evaluate different elements for web page performance optimization, enabling efficient optimization strategies and actionable insights.
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Who's it for
Marketing Professionals
Data Analysts
Customer Experience Managers
Product Managers
CRM Specialists
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What will I learn
Chapter 1
Agile Marketing Principles
An in-depth look at agile marketing principles, advocating for iterative approaches driven by data and fast time-to-market strategies. Practical examples and case studies are used to enhance understanding and implementation of agile marketing.
Chapter 2
Challenges in Data Management
Discussion on navigating continuous data flow, managing data effectively, seamless transitions between business practices, and leveraging data and analytics for decision-making processes.
Chapter 3
Tailored Solutions for Clients
The importance of diagnostics in identifying tailored solutions for clients, using the example of Baijuice in the edtech industry seeking credibility enhancement through advertising.
Chapter 4
Enhancing User Experience and Team Management
Strategies for minimizing platform switches, enhancing user experience, and managing team size and dynamics effectively to avoid complexity and duplication.
Chapter 5
Task Completion and Data Interpretation
Emphasizing task completion over perfection, challenges in feature adoption, evaluating data architecture readiness, and managing data accessibility within teams.
Chapter 6
Translation of Agile GTM Concepts
Concluding with the translation of agile Go-To-Market concepts for services without specific products, focusing on the nuances between product development and marketing campaign timelines.
Meet your Mentor
Snehi Jha Mehta
Head - Mindshare Fulcrum, South Asia @ Mindshare Fulcrum
Snehi Jha Mehta is a strategic and results-oriented professional with a track record of driving product growth and revenue in the digital marketing industry. As Head of Mindshare Fulcrum at Meta Inc - India, she spearheaded initiatives that led the company to an ad leadership position in India. Her expertise in developing product growth strategies, implementing sales processes, and fostering industry thought leadership has resulted in significant revenue growth and increased product adoption rates. She is adept at collaborating with global stakeholders and leveraging market insights to drive SMB advertiser growth. Snehi's leadership has also been instrumental in launching innovative solutions like monetization on Reels, shaping product roadmaps, and establishing strategic partnerships.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, social media, content marketing, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services online. It's crucial to learn as it's the future of marketing.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is ideal for corporate training and enhancing workforce skills in the digital realm.
How long can I access the Free Online Marketing Course content?
You can access the Free Online Marketing Course content indefinitely for ongoing learning and reference purposes.
Will I receive a certification upon completion of the Free Online Marketing Course?
Yes, you will receive a certification upon completion of the Free Online Marketing Course to validate your knowledge.
Adopt agile and iterative methods to test and refine marketing strategies in real-time.
4
(300 ratings)
Advanced
6 January 2025 at 3:30 am GMT
22k Learners enrolled
Mentor
Snehi Jha Mehta
Head - Mindshare Fulcrum, South Asia @ Mindshare Fulcrum
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