Free Performance Marketing Course to Unveil Performance Marketing Power
Unlock the Power of Performance Marketing with our free course. Gain valuable insights and skills to drive results and optimize your marketing campaigns. Enroll now!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Enhanced Online Visibility Through SEO Strategies
Practical workshops and resources on leveraging SEO techniques for better online visibility and website traffic growth.
2. Strategic Backlink Building for Website Credibility
Guidance on acquiring backlinks from reputable sources to enhance website authority and credibility, leading to improved search engine rankings.
3. Targeted Keyword Selection for SEO Success
Insights on selecting relevant keywords based on competition and search volume to create unique content that drives traffic and boosts visibility.
Understanding the significance of a balanced SEO approach with on-page and off-page strategies contributing to website visibility and search engine rankings.
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Who's it for
Marketing Professionals
Business Owners
Digital Marketers
Customer Engagement Managers
Social Media Managers
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What will I learn
Chapter 1
Introduction to Financial Concepts
This chapter provides an overview of essential financial concepts such as selling price, cost of goods sold (COGS), and gross profit margin. Understanding these concepts is crucial for effective financial management in a business setting.
Chapter 2
Impact of Operational Costs on Profitability
Operational costs, including factors like shipping costs, can influence a company's EBITDA and overall profitability. The chapter explores how controlling elements like Customer Acquisition Cost (CAC) can directly impact profit margins and enhance financial performance.
Chapter 3
Performance Marketing Strategies for Profitability
This chapter delves into the importance of reducing Customer Acquisition Cost (CAC) to boost profitability. It highlights how optimizing marketing strategies can lead to increased profit per product and improve overall financial performance.
Chapter 4
Customer Journey Phases and Marketing Activities
Understanding the different phases of the customer journey, from user acquisition to post-click activities, is crucial for driving profitability. The chapter discusses strategies for reaching potential customers and optimizing their experience to enhance conversion rates and retention.
Chapter 5
Leveraging E-commerce Platforms for Sales
Exploring platforms like Paytm and Craid as examples, this chapter demonstrates how businesses can utilize online platforms to expand their reach and drive sales. It also touches on the benefits of business-to-business-to-consumer (B2B2C) partnerships for enhancing sales opportunities.
Chapter 6
Affiliate Marketing Strategies
This chapter focuses on how businesses can partner with affiliates to boost sales through the Cost Per Sale (CPS) model. It discusses tracking revenue generated, offering incentives, and scaling marketing efforts effectively through affiliate partnerships.
Chapter 7
Budget Allocation in Digital Marketing Campaigns
Strategically allocating budgets in digital marketing campaigns is essential for maximizing resources and achieving desired outcomes. The chapter emphasizes the importance of tailoring marketing strategies based on business stage and product nature to optimize marketing efforts and drive sustainable growth.
Chapter 8
User Retention Strategies and Market Analysis
Highlighting the significance of user retention in complementing user acquisition efforts, this chapter discusses leveraging tools like Google Keyword Planner and Google Ads for market analysis. It underscores the importance of retaining customers for long-term business success and sustainability.
Meet your Mentor
Manish Rai
Associate Director - Growth @ BeatO
Manish Rai is an accomplished Associate Director at BeatO, based in Delhi, India. With expertise in growth strategies, performance marketing, and adtech innovations, he leads a team to optimize ROI, user acquisition, and brand growth. Known for driving innovations and fostering collaborations, Manish excels in maximizing growth opportunities with precision and insight.
Frequently Asked Questions
What are the main pillars of Performance Marketing?
Strategy, targeting, optimization, data analysis, and performance measurement are the main pillars of Performance Marketing.
What is Performance Marketing, and why is it important to learn about?
Performance Marketing focuses on measurable results and ROI, making it crucial for effective marketing strategies and campaigns.
Is this Performance Marketing course designed for corporate training and workforce upskilling?
Yes, the Performance Marketing course is tailored for corporate training and aimed at upskilling the workforce.
How long can I access the Free Online Marketing Course on How to Use WhatsApp Marketing and Boost Revenue by 60% content?
You can access the Free Online Marketing Course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the Free Online Marketing Course on How to Use WhatsApp Marketing and Boost Revenue by 60% course?
Yes, upon successful completion of the course, you will receive a certification to validate your learning.
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Unlocking the Power of Performance Marketing
4.5
(337 ratings)
Advanced
14th September 2024 at 2:30 am GMT
24k Learners enrolled
Mentor
Manish Rai
Associate Director - Growth @ BeatO
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.