Free B2B Marketing Course on Key Marketing Essentials & Elements
Learn the key elements and considerations for a successful B2B marketing strategy in this free course. Gain valuable insights and enhance your skills in B2B marketing.
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Learning Objectives
1. Understanding the Customer Journey
Effective B2B marketing requires a deep understanding of the customer journey to create impactful campaigns that resonate with the target audience.
2. Standardizing Key Performance Indicators (KPIs)
Establishing standardized KPIs like customer lifetime value and customer acquisition cost is crucial for analyzing marketing strategies and ensuring a uniform framework for evaluation.
3. Enhancing Sales-Marketing Collaboration
Seamless communication between sales CRM and marketing systems is vital to optimize lead handover, prevent revenue loss, and drive business success through effective collaboration.
Tailoring marketing messages to address specific challenges faced by customers, such as digitizing procurement processes, is essential to create resonant campaigns that deliver value and relevance.
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Who's it for
Marketers
Product teams
Retention marketers
Digital platform users
User engagement specialists
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What will I learn
Chapter 1
The Customer Journey in B2B Marketing
Chapter 2
Effective Utilization of Marketing Tools
Chapter 3
Key Performance Indicators in B2B Marketing
Chapter 4
Enhancing Communication between Sales and Marketing
Chapter 5
Addressing Customer Pain Points
Chapter 6
Setting Clear Business Objectives
Chapter 7
Collaboration between Sales and Marketing
Chapter 8
Delivering a Personalized Customer Experience
Meet your Mentor
Manish Raj Kunwar
Head of Marketing - India / South Asia @ Elastic
Manish Raj Kunwar is a marketing expert with a proven track record in driving impactful strategies for business growth. As the Head of Marketing at Elastic, he spearheads marketing efforts in India and South Asia. Previously, at Microsoft, he focused on SMB/SMC segments, enhancing customer journeys through diverse channels and partnerships.
Frequently Asked Questions
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Key Elements and Considerations for a Successful B2B Marketing Strategy
4.5
(337 ratings)
Intermediate
7 April 2025 at 7:30 am GMT
24k Learners enrolled
Mentor
Manish Raj Kunwar
Head of Marketing - India / South Asia @ Elastic
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