Free B2B Marketing Course on Key Marketing Essentials & Elements
Learn the key elements and considerations for a successful B2B marketing strategy in this free course. Gain valuable insights and enhance your skills in B2B marketing.
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Learning Objectives
1. Understanding the Customer Journey
Effective B2B marketing requires a deep understanding of the customer journey to create impactful campaigns that resonate with the target audience.
2. Standardizing Key Performance Indicators (KPIs)
Establishing standardized KPIs like customer lifetime value and customer acquisition cost is crucial for analyzing marketing strategies and ensuring a uniform framework for evaluation.
3. Enhancing Sales-Marketing Collaboration
Seamless communication between sales CRM and marketing systems is vital to optimize lead handover, prevent revenue loss, and drive business success through effective collaboration.
Tailoring marketing messages to address specific challenges faced by customers, such as digitizing procurement processes, is essential to create resonant campaigns that deliver value and relevance.
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Who's it for
Marketers
Product teams
Retention marketers
Digital platform users
User engagement specialists
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What will I learn
Chapter 1
The Customer Journey in B2B Marketing
This chapter delves into the importance of understanding the customer journey in the B2B sector. It discusses how different marketing touches impact each stage of the journey and emphasizes the need for strategic planning.
Chapter 2
Effective Utilization of Marketing Tools
Here, the focus is on utilizing marketing tools efficiently to execute campaigns and measure results accurately. Practical examples and case studies are shared to illustrate successful strategies in B2B marketing.
Chapter 3
Key Performance Indicators in B2B Marketing
The significance of KPIs such as customer lifetime value and customer acquisition cost is highlighted in this chapter. Standardizing KPIs and analyzing them provides a uniform framework for evaluating marketing strategies.
Chapter 4
Enhancing Communication between Sales and Marketing
This chapter discusses the importance of seamless communication between sales CRM and marketing automation systems. It emphasizes the need for a connected platform to improve lead handover and optimize marketing efforts.
Chapter 5
Addressing Customer Pain Points
The chapter focuses on the importance of understanding and addressing specific challenges faced by B2B clients. By creating campaigns that resonate with the target audience, marketers can tailor their messages effectively.
Chapter 6
Setting Clear Business Objectives
Setting clear business objectives aligns marketing efforts with organizational goals. This chapter emphasizes the importance of establishing objectives to ensure that marketing strategies address the specific needs of customers.
Chapter 7
Collaboration between Sales and Marketing
The synergy between sales and marketing is crucial for driving success in B2B marketing. This chapter discusses how collaboration and communication between the two departments can prevent revenue loss and enhance customer satisfaction.
Chapter 8
Delivering a Personalized Customer Experience
The final chapter emphasizes the importance of delivering a personalized experience throughout the customer journey. Effective communication, targeted messaging, and personalized strategies contribute to successful B2B marketing campaigns.
Meet your Mentor
Manish Raj Kunwar
Head of Marketing - India / South Asia @ Elastic
Manish Raj Kunwar is a marketing expert with a proven track record in driving impactful strategies for business growth. As the Head of Marketing at Elastic, he spearheads marketing efforts in India and South Asia. Previously, at Microsoft, he focused on SMB/SMC segments, enhancing customer journeys through diverse channels and partnerships.
Frequently Asked Questions
What are the main pillars of B2B Marketing?
The main pillars of B2B Marketing include segmentation, targeting, positioning, differentiation, and relationship building strategies.
What is B2B Marketing, and why is it important to learn about?
B2B Marketing refers to business-to-business marketing, focusing on selling products/services to other businesses. It's crucial for business growth.
Is this B2B Marketing course designed for corporate training and workforce upskilling?
Yes, the B2B Marketing course is tailored for corporate training to enhance skills and knowledge of workforce.
How long can I access the Free Online Marketing Course on Strategic Insights into Consumer Lifecycle?
You can access the course content for a limited time. Please check the platform for specific duration.
Will I receive a certification upon completion of the Free Online Marketing Course on Strategic Insights into Consumer Lifecycle?
Yes, upon successful completion of the course, you will receive a certification to showcase your achievement.
Key Elements and Considerations for a Successful B2B Marketing Strategy
4.5
(337 ratings)
Intermediate
Tomorrow, 12:30 pm GMT
24k Learners enrolled
Mentor
Manish Raj Kunwar
Head of Marketing - India / South Asia @ Elastic
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