Free Google Ads Course to Maximizing Amazon Ads & Google Ads Strategy
Learn how to maximize your advertising potential with Google Ads and Amazon Ads. Get certified for free and optimize your strategies for better results.
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Strategic Planning for Online Advertising Campaigns
Insights on creating successful Google Ads and Amazon ads by utilizing bidding strategies, extensions, and targeted advertising practices.
2. Targeted Audience Engagement via Extensions
Enhancing ad visibility and engagement by leveraging various extensions like callouts, snippets, and price extensions across advertising platforms like Google.
3. Effective Location-Based Campaign Targeting
Tailoring campaigns to specific locations for lower conversion costs and optimized strategies to reach desired audience segments effectively.
Optimizing ad visibility and engagement by diversifying advertising strategies across different platforms like Google search, smart display, and shopping campaigns.
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Who's it for
Marketers
Entrepreneurs
Brand Managers
Growth Marketers
Analysts
Our Learners love GrowthSchool
What will I learn
Chapter 1
Leveraging Bidding Strategies in Google Ads
This chapter explores the variety of bidding strategies available in Google Ads and how advertisers can utilize them to align their strategies with their budgets effectively. By focusing on specific demographics and restructuring bids, advertisers can optimize their campaigns to reach their target audience efficiently.
Chapter 2
Systematic Checklist for Google Campaign Success
Before creating a Google campaign, following a systematic checklist is crucial for ensuring success. From understanding the product/service to defining goals and planning elements like location targeting, bidding strategies, budget allocation, ad groups, keywords, and extensions, this chapter emphasizes the importance of thorough planning for campaign effectiveness.
Chapter 3
Enhancing Ad Visibility with Extensions
The significance of utilizing extensions like callouts, snippets, and price extensions for enhancing ad visibility and engaging potential customers is discussed in this chapter. Creating a sense of urgency through timely offer extensions can significantly impact campaign performance by driving customer actions.
Chapter 4
Tailoring Campaigns for Targeted Locations
Tailoring campaigns to target specific locations and demographics helps advertisers achieve lower conversion costs and optimize strategies to reach desired audience segments. Utilizing data on user demographics and interactions allows for the creation of display campaigns tailored to engage target audiences effectively.
Chapter 5
Diversifying Advertising Channels for Audience Reach
This chapter delves into the importance of diversifying advertising channels to reach audiences effectively. Strategies across platforms like Google, Facebook, and Instagram are emphasized to optimize ad visibility and engagement, enhancing brand reach and audience interaction.
Chapter 6
Contrasting Amazon Ads with Google Ads
By comparing Amazon ads with Google Ads from a customer-centric perspective, this chapter highlights the distinct characteristics of each platform and their impact on customer behavior. Understanding these differences is crucial for crafting effective advertising strategies tailored to each platform's unique user base.
Chapter 7
Tracking Key Metrics for Amazon Ads
Emphasizing the importance of tracking key metrics like impressions, click-through rates, ACOS, and ROAS for Amazon ads, this chapter discusses how monitoring these metrics can help assess the efficiency of advertising spend and optimize campaign performance to drive success.
Chapter 8
Conclusion and Strategies for Success
In conclusion, this chapter summarizes the essential strategies and techniques discussed for creating and optimizing Google Ads and Amazon ads campaigns. By leveraging tools, targeted advertising practices, and tracking key metrics, advertisers can enhance their campaign performance, engage target audiences effectively, and drive success in the dynamic realm of online advertising.
Meet your Mentor
Ayan Das
Ad Operations @ Amazon
Ayan Das, an Ad Operations mentor at Amazon in Bengaluru, India, excels in digital marketing and PPC expertise. With experience at Lee & Nee Softwares, he efficiently plans and implements PPC campaigns, collaborates with cross-functional teams, creates tracking codes, analyzes data for success, and manages campaigns across various platforms to deliver impactful results for clients.
Frequently Asked Questions
What are the main pillars of Google Ads?
The main pillars of Google Ads are keywords, ad quality, bid strategy, targeting options, and ad extensions.
What is Google Ads, and why is it important to learn about?
Google Ads is an online advertising platform that helps businesses reach their target audience effectively and maximize ROI.
Is this Google Ads course designed for corporate training and workforce upskilling?
Yes, this Google Ads course is suitable for corporate training and upskilling your workforce in digital marketing.
How long can I access the free google ads course content?
You can access the free Google Ads course content for an unlimited time once you enroll.
Will I receive a certification upon completion of the free Google Ads course?
Yes, upon completion of the free Google Ads course, you will receive a certification of achievement.
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Advanced
Mentor
Ayan Das
Ad Operations @ Amazon
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.