Free Digital Marketing Course to Navigating the Digital Change & Consumer Journey
Learn about the digital landscape, customer journey, and go-to-market strategies with our free digital marketing course. Master the changing trends and tactics.
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Strategic Prospecting for Targeted Engagement
Utilizing industry segmentation and territory mapping to pinpoint target markets and engage effectively with potential customers.
2. Leveraging Metrics for Sales Performance
Tracking key metrics like calls and meetings, using tools like LinkedIn Sales Navigator for prospecting and emphasizing thought leadership for credibility.
3. Building Relationships through Cold Outreach
Emphasizing professionalism and credibility in cold calling and emailing to set the stage for future collaborations and build positive perceptions.
4. Value-Based Selling for Revenue Growth
Addressing customer needs proactively, utilizing value-based selling to drive revenue growth, and nurturing successful sales relationships through effective communication.
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Who's it for
Marketing Analysts
Digital Strategists
Advertising Managers
Brand Managers
E-commerce Specialists
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What will I learn
Chapter 1
Evolution of Digital Marketing
This chapter introduces the evolving landscape of digital marketing and discusses the importance of adapting to modern advertising methods. It emphasizes the shift from traditional marketing approaches to more engaging and interactive content as a key aspect of successful digital marketing campaigns.
Chapter 2
The Role of SEO in Modern Marketing
Here, the significance of search engine optimization (SEO) in today's mobile-driven world is highlighted. The chapter explains how a strong digital presence and effective SEO strategies are crucial components of a successful marketing strategy, especially when targeting B2B buyers who rely heavily on internet access for decision-making.
Chapter 3
Power of Content Marketing
This chapter explores how creating diverse and interactive content can attract and engage consumers. It discusses content marketing as a powerful tool to draw in customers and emphasizes the shift towards inbound marketing strategies that focus on receiving queries and visits to a webpage.
Chapter 4
Omnichannel Strategies for Consumer Engagement
The conversation extends to address aligning marketing efforts with the buyer's journey and utilizing omnichannel strategies to reach consumers through multiple touchpoints. It emphasizes understanding the zigzag nature of B2B purchasing and the critical "moment of truth" when consumers decide to make a purchase after online research.
Chapter 5
Automation in Marketing
This chapter delves into the role of automation in streamlining business operations and improving efficiency. It identifies automation tools as key resources for lead generation, customer engagement, and optimizing marketing strategies to enhance interactions with clients and drive conversions effectively.
Chapter 6
Tailoring Marketing to Buyer Preferences
In a B2B environment, having a strategic approach tailored to the preferences and interests of target buyers is essential. This chapter discusses the importance of developing buyer personas and conducting surveys and interviews to gain insights into buyer behavior, helping businesses align their marketing tactics with the needs of their audience.
Chapter 7
Implementing Effective Marketing Campaigns
Summing up the insights from the session, this chapter emphasizes the importance of adapting to modern advertising methods, utilizing diverse content strategies, and incorporating automation tools. By understanding the needs and preferences of target buyers, organizations can develop effective marketing campaigns that drive conversions successfully.
Meet your Mentor
Samir Akhtar
Director - Partner Marketing @ Freshworks
Samir Akhtar is an accomplished marketing professional with extensive experience in partner ecosystem development. Previously at IBM as the Partner Ecosystem Marketing Lead, he now serves as the Director of Partner Marketing at Freshworks. With over 7 years of experience in the industry, he excels in driving strategic partnerships and marketing initiatives.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, social media marketing, content marketing, and email marketing.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services using digital technologies. It's important as it leverages online channels effectively.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, this Digital Marketing course is designed for corporate training and upskilling the workforce in digital marketing skills.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period once you register.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification.
Understand the Digital Landscape & Changing Customer Journey, and Go to Market Strategies
4.5
(337 ratings)
Advanced
6 May 2025 at 5:30 pm GMT
24k Learners enrolled
Mentor
Samir Akhtar
Director - Partner Marketing @ Freshworks
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