Learn about the digital landscape, customer journey, and go-to-market strategies with our free digital marketing course. Master the changing trends and tactics.
Read More
Get certified upon course completion and supercharge your career journey.
1. Strategic Prospecting for Targeted Engagement
Utilizing industry segmentation and territory mapping to pinpoint target markets and engage effectively with potential customers.
2. Leveraging Metrics for Sales Performance
Tracking key metrics like calls and meetings, using tools like LinkedIn Sales Navigator for prospecting and emphasizing thought leadership for credibility.
3. Building Relationships through Cold Outreach
Emphasizing professionalism and credibility in cold calling and emailing to set the stage for future collaborations and build positive perceptions.
Addressing customer needs proactively, utilizing value-based selling to drive revenue growth, and nurturing successful sales relationships through effective communication.
Read More
Marketing Analysts
Digital Strategists
Advertising Managers
Brand Managers
E-commerce Specialists
Chapter 1
This chapter introduces the evolving landscape of digital marketing and discusses the importance of adapting to modern advertising methods. It emphasizes the shift from traditional marketing approaches to more engaging and interactive content as a key aspect of successful digital marketing campaigns.
Chapter 2
Here, the significance of search engine optimization (SEO) in today's mobile-driven world is highlighted. The chapter explains how a strong digital presence and effective SEO strategies are crucial components of a successful marketing strategy, especially when targeting B2B buyers who rely heavily on internet access for decision-making.
Chapter 3
This chapter explores how creating diverse and interactive content can attract and engage consumers. It discusses content marketing as a powerful tool to draw in customers and emphasizes the shift towards inbound marketing strategies that focus on receiving queries and visits to a webpage.
Chapter 4
The conversation extends to address aligning marketing efforts with the buyer's journey and utilizing omnichannel strategies to reach consumers through multiple touchpoints. It emphasizes understanding the zigzag nature of B2B purchasing and the critical "moment of truth" when consumers decide to make a purchase after online research.
Chapter 5
This chapter delves into the role of automation in streamlining business operations and improving efficiency. It identifies automation tools as key resources for lead generation, customer engagement, and optimizing marketing strategies to enhance interactions with clients and drive conversions effectively.
Chapter 6
In a B2B environment, having a strategic approach tailored to the preferences and interests of target buyers is essential. This chapter discusses the importance of developing buyer personas and conducting surveys and interviews to gain insights into buyer behavior, helping businesses align their marketing tactics with the needs of their audience.
Chapter 7
Summing up the insights from the session, this chapter emphasizes the importance of adapting to modern advertising methods, utilizing diverse content strategies, and incorporating automation tools. By understanding the needs and preferences of target buyers, organizations can develop effective marketing campaigns that drive conversions successfully.
Samir Akhtar
Director - Partner Marketing @ Freshworks
Samir Akhtar is an accomplished marketing professional with extensive experience in partner ecosystem development. Previously at IBM as the Partner Ecosystem Marketing Lead, he now serves as the Director of Partner Marketing at Freshworks. With over 7 years of experience in the industry, he excels in driving strategic partnerships and marketing initiatives.
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, social media marketing, content marketing, and email marketing.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products or services using digital technologies. It's important as it leverages online channels effectively.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, this Digital Marketing course is designed for corporate training and upskilling the workforce in digital marketing skills.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited period once you register.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification.
Coming Soon
Advanced
Mentor
Samir Akhtar
Director - Partner Marketing @ Freshworks
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.