Free Performance Marketing Course on Organic & Paid Marketing & Campaigns
Enroll in our free performance marketing course and learn how to understand organic and paid marketing, define your target audience, choose the right platforms for your campaigns (YT vs. IG vs. LinkedIn vs. Twitter), and measure your metrics effectively.
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Tailored Marketing Strategies Based on Demographics
Creating customized marketing plans by analyzing audience demographics, gender ratios, influencer selection, city targeting, and language preferences for maximum impact.
2. Strategic Influencer Selection for Campaigns
Optimizing marketing initiatives by analyzing influencer engagement rates, follower count, and campaign objectives to choose influencers with the most impact and relevance.
3. Precision Targeting with Performance Marketing
Enhancing conversion rates and ROI by leveraging performance marketing to reach specific demographics on tailored platforms, emphasizing the importance of reaching the right audience.
Improving campaign success by engaging multiple influencers with diverse engagement rates and metrics, ensuring the best performers are selected for optimal impact.
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Who's it for
Marketers
Advertising Professionals
Social Media Managers
Digital Strategists
Brand Managers
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What will I learn
Chapter 1
Understanding Target Audience Demographics
This chapter delves into the importance of analyzing target audience demographics when developing marketing strategies. It explores how factors such as age groups, gender ratios, city locations, and language preferences impact the effectiveness of marketing campaigns. By tailoring plans to align with specific demographics, brands can maximize their impact and reach new customers more effectively.
Chapter 2
Leveraging Influencer Marketing
In this chapter, the focus shifts to the significant role influencers play in modern marketing campaigns. It discusses the importance of selecting influencers based on factors like engagement rates, industry relevance, and campaign objectives. Additionally, it highlights the benefits of engaging multiple influencers from various categories to enhance marketing initiatives and increase overall effectiveness.
Chapter 3
Performance Marketing Strategies
The concept of performance marketing is dissected in this chapter, emphasizing its impact on targeting specific demographics and controlling content distribution. By utilizing platforms tailored to the audience and focusing on precise targeting, brands can enhance conversion rates and maximize ROI. The chapter also contrasts this approach with broad content distribution to underscore the importance of reaching the right audience.
Chapter 4
Maximizing Influencer Engagement
This chapter delves into the importance of influencer engagement rates when selecting influencers for marketing campaigns. It discusses how analyzing metrics such as follower count, engagement rates, and campaign objectives can help brands determine the most effective influencers for their initiatives. By maintaining a consistent approach to influencer engagement and analyzing data, brands can optimize their marketing strategies for maximum impact.
Chapter 5
Understanding Agency Commissions
Here, the focus is on agency margins in influencer marketing, exploring commission structures ranging from 10% to 30% based on the effort and resources required for campaigns. Factors such as negotiating with influencers, timely deliverables, and quality control influence the commission percentage charged by agencies. The chapter also addresses how freelancers and larger agencies operate on different commission systems.
Chapter 6
Implementing Effective Brand Management
This chapter summarizes the key principles discussed in previous chapters, emphasizing the importance of understanding target audience demographics, influencer marketing, performance marketing, and influencer engagement. It underscores the significance of analyzing metrics, maintaining consistency, and establishing clear guidelines for agency commissions to optimize marketing efforts and achieve desired outcomes.
Chapter 7
The Competitive Market Landscape
In the final chapter, the discussion centers on navigating a competitive market landscape through effective brand management strategies. It highlights the need for brands to integrate the principles outlined in the previous chapters into their marketing strategies to stay competitive and achieve success. By focusing on target audience demographics, influencer partnerships, performance marketing, and agency commissions, brands can thrive in a dynamic market environment.
Meet your Mentor
Vishal Malav
Lead Market Representative @ Happn
Vishal Malav is a seasoned lead market representative and growth manager at Happn, based in Exeter, England and previously in Bengaluru, India. With a proven track record in defining and executing innovative business strategies, Vishal works closely with teams to assess market approaches and drive growth through targeted campaigns and effective partnership management.
Frequently Asked Questions
What are the main pillars of Performance Marketing?
The main pillars are data-driven strategies, measurable results, targeted advertising, and optimizing ROI.
What is Performance Marketing, and why is it important to learn about?
Performance Marketing is a strategy focusing on measurable results, crucial for understanding ROI and optimizing marketing efforts.
Is this Performance Marketing course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training and enhancing skills in performance marketing strategies.
How long can I access the free performance marketing course content?
You can access the free content indefinitely once enrolled in the course.
Will I receive a certification upon completion of the free performance marketing course course?
Yes, you will receive a certification upon successful completion of the course to validate your learning.
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Master Organic & Paid Marketing: Audience Definition, Platform Selection, and Metrics.
4.8
(360 ratings)
Advanced
13th September 2024 at 6:30 pm GMT
26k Learners enrolled
Mentor
Vishal Malav
Lead Market Representative @ Happn
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