Free Google Ads Course on Target CPA, Target ROAS, and Enhanced CPC for Mastering Advanced Bidding Strategies
Unlock the potential of Google Ads bidding strategies with our comprehensive course. Learn how to optimize performance using Target CPA, Target ROAS, and Enhanced CPC. Get your Google Ads certification for free!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhancing Brand Engagement through Experiential Marketing
Creating immersive experiences that resonate with consumers, fostering connections, and driving long-term brand loyalty.
2. Data-Driven Experiential Marketing Strategies
Prioritizing quality over quantity, targeting the right audience, evaluating responses, and measuring participation to optimize campaign effectiveness.
3. Optimal Event Planning and Marketing Resource Allocation
Tracking attendance, managing attrition rates, refining strategies based on attendee behavior, and monitoring performance across various marketing channels.
Leveraging post-event surveys to gather insights on attendee experiences, venue cleanliness, staff hospitality, and service quality for enhancing future events.
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Who's it for
Career Professionals
Personal Development Enthusiasts
Skill Enhancement Seekers
Self-Improvement Advocates
Goal-Setting Individuals
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What will I learn
Chapter 1
Introduction to Smart Bidding in Google Ads
This chapter introduces the concept of smart bidding in Google Ads and how it leverages AI and machine learning technologies to enhance search marketing strategies. It highlights the benefits of activating smart bidding for advertisers, such as flexible performance control features aligned with unique business goals.
Chapter 2
Enhancing Search Excellence with AI
Here, the role of AI in understanding user intent behind search queries is explored. By utilizing Google's AI and smart bidding capabilities, advertisers can improve search excellence by delivering more relevant responses to user queries. The chapter emphasizes aligning search intent with query responses to boost advertising performance.
Chapter 3
Smart Bidding Strategies for Conversions
This chapter delves into smart bidding strategies for optimizing conversion volume or value. Advertisers can choose strategies like target cost per acquisition (TCPA) or target return on ad spend (ROAS) based on campaign objectives and constraints to drive desired outcomes effectively.
Chapter 4
Keyword Advertising and Bidding Strategies
The focus shifts to keyword advertising and the differences between low-volume and high-volume keywords. Advertisers using target CPA bid strategies may face fluctuations in cost-per-acquisition (TCPA) when targeting both types of keywords. Adjusting strategies based on keyword performance is crucial for capturing the target audience effectively.
Chapter 5
Value-Based Bidding for High-Value Customers
This chapter discusses value-based bidding as a strategy to assign different values to customers based on their lifetime value. By targeting high-value customers effectively, advertisers can optimize their resources and maximize returns using advanced value-based bidding (VBB) strategies.
Chapter 6
Evolution of Bidding Strategies
The evolution of bidding strategies towards omnichannel approaches is explored here. Advertisers can track both online and offline conversions like store visits to gain a comprehensive understanding of customer behavior. Optimizing bidding strategies for maximum impact becomes more holistic with this approach.
Chapter 7
Leveraging Smart Bidding for Advertising Performance
This chapter reinforces the importance of leveraging smart bidding in Google Ads to enhance search marketing strategies. By utilizing AI, machine learning, and value-based bidding strategies, advertisers can optimize campaigns for desired outcomes effectively and maximize advertising performance.
Chapter 8
Future of Google Ads AI and Machine Learning
The final chapter discusses the promising future of Google Ads with investments in machine learning and AI. These advancements offer incremental steps towards progress for advertisers looking to maximize their advertising performance through the use of smart bidding strategies.
Meet your Mentor
Tanvi Bangia
Account Manager @ Google Customer Solutions, Ex-LinkedIn
Tanvi Bangia, an experienced Account Manager at Google Customer Solutions with a background at LinkedIn, excels in shaping business growth and fostering long-term relationships with advertisers. She focuses on understanding customer needs and leveraging Google's product offerings to drive business growth and maximize ROI. Tanvi is skilled in leading C-Level engagements and driving scalable product adoption.
Frequently Asked Questions
What are the main pillars of Google Ads?
The main pillars of Google Ads are keywords, targeting, ad copy, bidding, and quality score.
What is Google Ads, and why is it important to learn about?
Google Ads is an online advertising platform that helps businesses reach their target audience effectively.
Is this Google Ads course designed for corporate training and workforce upskilling?
Yes, the Google Ads course is designed to enhance skills for corporate training and upskilling workforces.
How long can I access the free Google Ads course content?
You can access the free Google Ads course content for an unlimited period once you enroll.
Will I receive a certification upon completion of the free Google Ads course?
Yes, upon completion of the free Google Ads course, you will receive a certification to showcase your skills.
Coming Soon
Advanced
Mentor
Tanvi Bangia
Account Manager @ Google Customer Solutions, Ex-LinkedIn
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