Free Online Marketing Course to Master Effective Business Strategies with SWOT & SOAR Analysis Frameworks

Learn how to effectively use SWOT & SOAR analysis frameworks for business strategies. Enroll in our free online marketing course today!

Before you ask, we do give certificates!

Get certified upon course completion and supercharge your career journey.

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Learning Objectives

1. Enhanced Search Excellence with Smart Bidding

Utilizing AI and machine learning in Google Ads to improve response relevance and align search intent with query responses.

2. Strategic Bid Optimization for Ad Campaigns

Implementing target cost per acquisition (TCPA) or target return on ad spend (ROAS) strategies based on campaign objectives to drive desired outcomes effectively.

3. Differentiating Bid Strategies for Keyword Advertising

Understanding the impact of low volume and high volume keywords on cost-per-acquisition (TCPA) fluctuations to tailor bidding strategies for optimal performance.

4. Value-Based Bidding for Customer Segmentation

Assigning different values to customers based on lifetime value to optimize resources, target high-value customers, and maximize returns through advanced value-based bidding (VBB) strategies.

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Who's it for

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    Marketing professionals

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    Branding specialists

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    Consumer behavior analysts

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    Business strategists

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    Sales executives

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What will I learn

Chapter 1

Understanding the Significance of SWOT and SWAT Analysis

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This chapter introduces the importance of conducting SWOT and SWAT analysis for personal development. It provides an overview of how these strategic analysis techniques can help individuals identify strengths, weaknesses, opportunities, and threats to enhance their career progression.

Chapter 2

Leveraging Strengths and Opportunities

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Delving into personal strengths and external opportunities, this chapter emphasizes the importance of leveraging these elements to position oneself advantageously in their respective fields. It highlights how aligning strengths with opportunities can lead to strategic career growth and development.

Chapter 3

Mitigating Weaknesses and Threats

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Addressing weaknesses and potential threats that could hinder future growth is crucial for personal development. This chapter explores strategies to mitigate weaknesses and threats identified through the SWOT analysis, enabling individuals to navigate challenges effectively.

Chapter 4

Setting SMART Goals for Accountability

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After conducting a SWOT analysis, setting SMART goals is essential to ensure accountability and achieve desired outcomes. This chapter guides individuals on how to establish specific, measurable, achievable, relevant, and time-bound goals to drive their career progression.

Chapter 5

Exploring the SOAR Analysis Framework

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Introducing the SOAR analysis framework, this chapter focuses on strengths, opportunities, aspirations, and results. It delves into aligning strengths with aspirations, leveraging external opportunities, and envisioning a desired future self based on intrinsic values and interests.

Chapter 6

Engaging a Buddy System for Support and Objectivity

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This chapter highlights the benefits of collaborating with a trusted partner during personal SWOT and SOAR analyses. It emphasizes how a buddy system can enhance objectivity, combat personal biases, and ensure a balanced and accurate analysis for effective personal development.

Chapter 7

Fostering Community and Collective Learning

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Emphasizing the importance of active engagement and collaboration, this chapter explores how participants can contribute to discussions, share insights, and establish a supportive community for personal and professional growth. It highlights the value of mutual support in achieving career objectives.

Chapter 8

Implementing Structured Analysis Techniques for Success

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In the concluding chapter, the overarching impact of structured analysis techniques such as SWOT and SOAR on career growth and personal development is summarized. It emphasizes how leveraging strengths, identifying opportunities, setting goals, and collaborating with a buddy system can empower individuals to make informed decisions, overcome challenges, and succeed in their career journeys.

Meet your Mentor

growthschool-mentor-Tanisha Guin

Tanisha Guin

Deputy Manager @ ICICI Foundation for Inclusive Growth

Tanisha Guin is a seasoned professional with over five years of experience as a Deputy Manager at ICICI Foundation for Inclusive Growth in Mumbai, India. She specializes in education content development on a global scale and is dedicated to creating impactful and inclusive learning materials. Her expertise contributes to fostering growth and inclusion.

Frequently Asked Questions

What are the main pillars of Digital Marketing?

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The main pillars of Digital Marketing include SEO, SEM, social media marketing, content marketing, and email marketing.

What is Digital Marketing, and why is it important to learn about?

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Digital Marketing is promoting products/services online. It's crucial as digital presence drives brand visibility, engagement, and sales.

Is this Digital Marketing course designed for corporate training and workforce upskilling?

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Yes, the Digital Marketing course is tailored for corporate training and upskilling employees to enhance digital marketing skills.

How long can I access the free digital marketing course content?

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You can access the free digital marketing course content for an unlimited period once you enroll in the course.

Will I receive a certification upon completion of the free digital marketing course course?

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Yes, you will receive a certification upon successful completion of the free digital marketing course to showcase your skills.

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Coming Soon

difficulty

Intermediate

Mentor

growthschool-mentor-Tanisha Guin

Tanisha Guin

Deputy Manager @ ICICI Foundation for Inclusive Growth

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Why GrowthSchool?

GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.

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What are Free Courses?

Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.