Free Content Marketing Course to Learn UGC Marketing & ROI through Short Format Storytelling
Learn how to leverage user-generated content (UGC) and short format storytelling to drive ROI in this free content marketing course.
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Learning Objectives
1. Strategic Lead Generation Planning
Developing meticulous strategies encompassing clear objectives, target audience understanding, channel selection, lead nurturing, and performance metric analysis for optimal campaign planning.
2. Maximizing Campaign Effectiveness Through Diverse Platforms
Leveraging platforms like Google, meta, local affiliates, YouTube, and LinkedIn to augment lead generation effectiveness and reach a wider audience.
3. Enhancing User Engagement with Compelling Visuals
Utilizing engaging visual elements like videos and images on landing pages to provide a compelling narrative, drive user action, and decrease bounce rates for enhanced user engagement.
Incorporating lead generation goals in Facebook ads creation, A/B testing, targeted headlines, CTAs, lookalike audiences, local affiliates, and brand awareness campaigns for successful marketing strategies.
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Who's it for
Marketers
Brand strategists
Customer insights analysts
Product managers
Digital marketers
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What will I learn
Chapter 1
Emphasizing Key Marketing Aspects
The importance of key marketing aspects such as consistency, storytelling, and adapting to relevant channels is underscored. A creative idea involving captivating storytelling for a launch event to connect with industry influencers is proposed, highlighting the significance of optimizing product launches for impact.
Chapter 2
Budget Allocation in Marketing Strategies
The significance of allocating a significant budget for marketing strategies is discussed, with emphasis on considering budget as a primary factor. User-generated content (UGC) campaigns are highlighted for their cost-effectiveness and potential reach, referencing Coca-Cola's successful "Share a Coke" campaign as an example of creating a personal connection with consumers without extensive financial investments.
Chapter 3
Successful Mall Launch Campaign
A successful marketing campaign for a mall launch in Bangalore, specifically in Kanakpura, is shared. The campaign's focus on generating hype, hero campaigns, and mass penetration through user-generated content led to over 50,000 walk-ins despite not all stores being fully operational, showcasing the importance of strategic planning and execution in marketing.
Chapter 4
Fundamentals of Product Marketing Course
A course on product marketing led by Utkar Shri and mentorship from Punita Parekh aims to educate participants on product marketing strategies, providing exemplary case studies and access to the Growth School Insider Community for guidance and support. Participants have access to on-demand video tracks for flexible learning to enhance their product marketing skills.
Chapter 5
Leveraging User-Generated Content for App Marketing
Discussion on the benefits of leveraging user-generated content (UGC) for app marketing, suggesting testimonials from existing users and building a strong community around the app. The decision-making process for hiring an agency for influencer activities is discussed, highlighting the importance of community building and offering a solid product for marketing success.
Chapter 6
Key Takeaways and Core Marketing Principles
The conclusion emphasizes the significance of creativity and storytelling in marketing, the value of user-generated content for engagement and reach, and the importance of strategic planning and execution in marketing campaigns. By understanding these core principles and implementing effective strategies, individuals can enhance their marketing skills and achieve success in their endeavors.
Meet your Mentor
Sonia Thiyam
Content Creator and Visual Storyteller @ Instagram
Sonia Thiyam is a talented Content Creator and Visual Storyteller based in Bengaluru, India. With over 11 years of experience in the industry, she specializes in creating engaging content focused on fashion, beauty, lifestyle, and art. Her work on Instagram showcases her creativity and passion for storytelling, making her a respected figure in the field.
Frequently Asked Questions
What are the main pillars of Content Marketing?
The main pillars of Content Marketing are strategy, creation, distribution, and analysis for effective audience engagement.
What is Content Marketing, and why is it important to learn about?
Content Marketing involves creating and distributing valuable content to attract and engage a target audience, crucial for business growth.
Is these Content Marketing course designed for corporate training and workforce upskilling?
Yes, the Content Marketing courses are designed to cater to corporate training needs and enhance workforce skills effectively.
How long can I access the content marketing course free content?
You can access the free content marketing course material as long as the course remains available online.
Will I receive a certification upon completion of the content marketing course free course?
Yes, upon successful completion of the free content marketing course, you will receive a certification to validate your learning.
Understand UGC Marketing & How Short Format Content with Storytelling brings ROI
4.5
(337 ratings)
Intermediate
31th July 2024 at 3:30 pm GMT
24k Learners enrolled
Mentor
Sonia Thiyam
Content Creator and Visual Storyteller @ Instagram
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