Free Digital Marketing Course on Paid Digital Marketing for Small & Medium Business
Learn the essentials of paid digital marketing for small and medium businesses with our free online course. Master the strategies and tools to boost your online presence.
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Emphasizing Self-Assurance and Empowerment
The focus is on showcasing resilience and determination, confidently facing challenges, and portraying a theme of empowerment.
2. Diverse Approaches in Brand Marketing
Discussion explores modern brand marketing extending beyond traditional methods, highlighting successful examples of utilizing multiple channels and 360-degree brand marketing.
3. Tailoring Marketing Strategies with Ideal Customer Profiles
Importance of creating diverse Ideal Customer Profiles (ICPs) to tailor marketing strategies effectively, by considering customer personas, preferences, behaviors, and content consumption habits.
4. Leveraging Brand Positioning and Audience Engagement
Aligning content and channels with audience footprints, understanding key metrics, and leveraging storytelling through partnerships for successful marketing campaigns.
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Who's it for
Product marketers
Sales professionals
Customer support specialists
B2B marketers
Music marketers
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What will I learn
Chapter 1
Tracking Key Metrics for Marketing Success
Gokul, a seasoned marketer, shares valuable insights on tracking key metrics such as impressions, click-through rates, and return on ad spend to measure advertising effectiveness. By understanding ROI and prioritizing ROAS, entrepreneurs can make informed decisions and optimize marketing strategies for success.
Chapter 2
Capturing Intent for Customer Conversion
This chapter highlights the importance of capturing intent as a foundational marketing strategy to drive customer conversion. It explores leveraging channels like Google Search and Performance Max campaigns to boost sales and performance, encouraging marketers to prioritize intent capture for enhanced marketing outcomes.
Chapter 3
Media Planning for Google Search Optimizing Budget Allocation
Media planning for Google search involves analyzing input and output metrics to guide budget allocation decisions. Strategies for optimizing digital marketing campaigns, estimating conversion rates, utilizing clear call-to-action strategies, and leveraging AI and machine learning technologies for personalized messaging are discussed.
Chapter 4
Remarketing and Attribution Re-engaging Potential Customers
Implementing remarketing campaigns and utilizing attribution data is crucial for re-engaging potential customers and tracking marketing channel effectiveness. The chapter emphasizes tailoring retargeting strategies based on visitor intent and behavior to boost conversion rates and enhance user experience.
Chapter 5
Personalization and Data-Driven Decision-Making
This chapter focuses on the importance of personalized approaches and data-driven decision-making in optimizing marketing campaigns. Leveraging optimization techniques and AI technologies for personalized messaging can lead to improved customer engagement and conversion rates.
Chapter 6
Optimal Marketing Strategies for Business Success
Combining technical troubleshooting, tracking key metrics, capturing intent, optimizing campaigns, and leveraging retargeting strategies are essential for successful digital marketing. Prioritizing data-driven decision-making and tailored approaches can help businesses achieve marketing success, improve customer engagement, and drive conversions effectively in the digital marketing landscape.
Meet your Mentor
Gokuldas K
Director Marketing @ Razorpay
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Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, PPC, content marketing, social media, and email marketing.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products/services online. It's vital to learn as online presence is crucial for businesses.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is suitable for corporate training and upskilling the workforce in digital marketing skills.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content indefinitely once you enroll in the course.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification to showcase your skills.
Paid Digital Marketing for Small & Medium Business
4.25
(318 ratings)
Advanced
31 December 2024 at 1:30 pm GMT
23k Learners enrolled
Mentor
Gokuldas K
Director Marketing @ Razorpay
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Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.