Free Online Marketing Course on CRM for User Journey Automation
Learn how to automate user journeys with CRM in this free online marketing course. Enhance your skills and boost engagement. Enroll now!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Maximizing Marketing Effectiveness with Key Metrics
A detailed analysis on tracking key metrics such as impressions, click-through rates, cost per conversion, and return on ad spend for improved advertising effectiveness.
2. Strategic Intent Capture for Customer Conversion
Insights on leveraging Google Search and Performance Max campaigns to drive customer conversion by capturing intent efficiently through diverse social channels.
3. Allocating Marketing Budgets for Sales Generation
Guidance on focusing marketing budgets on digital channels for sales generation, emphasizing defining clear business goals and aligning marketing strategies accordingly for optimal results.
Strategies for analyzing search volume and return on investment metrics to optimize digital marketing budgets, with a focus on conversion rates and clear call-to-action approaches.
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Who's it for
Marketing professionals
Sales teams
Brand marketing specialists
Corporate communication professionals
Mark ops professionals
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What will I learn
Chapter 1
The Importance of CRM Systems in Modern Business
This chapter will delve into the significance of CRM systems for professionals in marketing, sales, and customer support roles. It will highlight how these systems offer clarity, visibility, and measurement tools to enhance marketing strategies effectively.
Chapter 2
Leveraging CRM for Improved Communication and Customer Interaction
This chapter will focus on the role of CRM in enhancing communication, tracking customer interactions, managing leads, and analyzing marketing campaigns. It will discuss how businesses can create targeted marketing campaigns and personalized customer experiences by utilizing CRM tools.
Chapter 3
Building Brand Loyalty Through Effective Communication
This chapter will explore the importance of strong communication strategies in building brand loyalty, engaging customers, and standing out in competitive markets. It will highlight the communication efforts of successful brands like Zappos, Apple, and Nike.
Chapter 4
Account-Based Marketing Strategies in B2B Marketing
This chapter will delve into the concept of account-based marketing in B2B, focusing on targeting valuable accounts through personalized messaging and cold emailing. It will discuss the differences between B2B and B2C sales cycles and the importance of engaging potential clients effectively.
Chapter 5
Utilizing User Preferences and Segmentation for Personalized Communication
This chapter will showcase how businesses can analyze user preferences, such as music choices, to tailor communication strategies effectively. It will discuss segmentation strategies like RFM and how they can help personalize interactions with customers for increased satisfaction and loyalty.
Chapter 6
Implementing CRM Systems for Enhanced Customer Interactions
This chapter will highlight successful implementations of CRM tools in businesses like Crunch and how they create targeted user journeys to increase engagement. It will discuss the differences between CRM platforms and the importance of user segmentation in effective customer management.
Chapter 7
Personalization and Relationship Building Through CRM Platforms
This chapter will emphasize the significance of personalization in communication through platforms like Amplitude and User Pilot. It will discuss how businesses can nurture relationships with customers to drive ongoing success and improve customer satisfaction and loyalty.
Chapter 8
CRM Implementation in Educational Settings
This chapter will focus on utilizing CRM tools like ActiveCampaign and Landingi in educational institutes to manage changing user settings effectively. It will highlight the importance of customizing communication strategies, engaging with mentors, and nurturing relationships for success.
Meet your Mentor
Samir Saurav
Marketing Manager @ PhonePe
Samir Saurav is a skilled Marketing Manager at PhonePe, with a wealth of experience in leading successful marketing campaigns. His expertise lies in strategic planning, brand management, and customer engagement. Samir is dedicated to driving growth and achieving results through innovative marketing strategies at PhonePe.
Frequently Asked Questions
What are the main pillars of Marketing?
The main pillars of Marketing include product, price, promotion, and place, known as the 4 Ps.
What is Marketing, and why is it important to learn about?
Marketing involves creating, communicating, delivering, and exchanging offerings. It's crucial for business success and growth.
Is this Marketing course designed for corporate training and workforce upskilling?
Yes, the Marketing course is designed to enhance corporate skills and upskill the workforce effectively.
How long can I access the free online marketing course content?
You can access the free online marketing course content for an unlimited period of time.
Will I receive a certification upon completion of the free online marketing course?
Yes, upon successful completion of the free online marketing course, you will receive a certification.
CRM for User Journey Automation
4.25
(318 ratings)
Advanced
Today, 11:30 pm GMT
23k Learners enrolled
Mentor
Samir Saurav
Marketing Manager @ PhonePe
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