Free Digital Marketing Course to Utilize Customer Data for Effective Campaigns
Learn how to effectively utilize customer data for your campaigns with our free digital marketing course. Gain valuable insights and boost your campaign performance.
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.

Learning Objectives
1. Enhancing Brand Communication Strategies
Implement communication strategies akin to successful brands like Zappos, Apple, and Nike to boost brand loyalty and trust.
2. Implementing Account-Based Marketing
Leverage personalized cold emailing and targeted landing pages to engage valuable accounts effectively in B2B marketing.
3. Music-Based Customer Segmentation Strategies
Segment users based on music preferences to tailor communication strategies and enhance engagement with target segments effectively.
Categorize customers into segments like champions and price-sensitive customers using RFM techniques to personalize strategies for improved satisfaction.
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Who's it for
Marketing professionals
Content creators
Brand strategists
Digital marketers
Communication specialists
Our Learners love GrowthSchool
What will I learn
Chapter 1
Importance of Marketing Budget Allocation
This chapter emphasizes the significant role that marketing plays in a company's operations, highlighting the allocation of budgets towards enhancing market presence and driving growth. It discusses how industries like technology and service consulting will allocate a substantial portion of their budgets to marketing in the coming year, indicating the importance of strategic budget allocation for companies aiming to expand their market reach.
Chapter 2
Collaboration Among Marketing Teams
This chapter delves into the various teams within a marketing department, each with distinct goals and objectives. It explains how sales-focused teams aim for revenue generation, while others concentrate on brand marketing and corporate communication. The chapter underscores the importance of collaboration among these teams to ensure a strong brand presence and consistent communication strategies for long-term success.
Chapter 3
Structured Demand Generation Strategies
This chapter explores effective demand generation plans that are essential for sustainable business growth. It highlights the example of Freshworks, which implements a structured marketing calendar divided into key stages (TOFU, middle of the funnel, and bottom of the funnel) to generate leads and nurture customer engagement. Key metrics like MQLs, SQLs, and SALs play a pivotal role in identifying and progressing leads through the sales process.
Chapter 4
Role of Marketing Operations in Martech Stack
This chapter focuses on the critical role of marketing operations (mark ops) in building and managing the martech stack. It explains how the martech stack comprises tools for campaign setup, pipeline tracking, and analytics, influencing a company's success in the competitive market landscape. Mark ops professionals are essential in designing and implementing these tools effectively.
Chapter 5
Utilization of CRM and Analytics Tools
This chapter discusses the importance of CRM and analytics tools in managing and monitoring potential prospects and leads. It highlights popular tools like Salesforce, Fresh Sales Suite, Lead Square, and HubSpot, along with analytics tools like Semrush and Google Analytics. These tools offer functionalities to optimize marketing strategies, enhance customer engagement, and drive business growth through data-driven decisions.
Chapter 6
Strategic Marketing Approaches of Successful Brands
This chapter examines the success stories of brands like Royal Enfield and Freshworks, emphasizing the role of strategic marketing approaches in establishing strong brand presences. It details how Freshworks leveraged innovative tactics to address cloud technology shortcomings, utilize social media and content marketing, and engage with targeted audiences effectively. The success of these brands underscores the significance of strategic marketing planning for business growth and market positioning.
Meet your Mentor
Aayush Das
Marketing Specialist @ FreshWorks
Aayush Das is a skilled marketing specialist at FreshWorks with expertise in developing innovative strategies to promote products and services effectively. With a strong background in market analysis and customer engagement, Aayush excels in creating impactful campaigns that resonate with target audiences, driving business growth and success.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, content marketing, social media, email, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products/services online. It's crucial for reaching a wider audience and driving business growth.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is ideal for corporate training and upskilling employees in modern marketing strategies.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited time once you enroll.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification to showcase your skills.

Coming Soon
Advanced
Mentor
Aayush Das
Marketing Specialist @ FreshWorks
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.