Free Online Market Research Course on Consumer Psychology in Marketing (Masterclass)

1. Importance of Website Performance and Design

Enhancing user experience essential for better business outcomes, highlighted through McKinsey report insights on UI impact.

2. Prioritizing Website Performance Optimization

Businesses urged to set performance budgets, improve design continuously to increase user engagement, leading to growth and profitability.

3. Timing and Necessity of Paid Marketing

Discussion on initiating paid marketing campaigns, diverging perspectives on product-market fit, defining marketing objectives for business success.

Significance of defining primary marketing objectives, understanding LTV of customers, measuring the impact of marketing activities for effective resource allocation.