Free Growth Marketing Course to Master Growth Scale & Metrics
Learn how to scale your business with our free growth marketing course. Understand the Growth Equation & Metrics to achieve exponential growth. Join now!
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Learning Objectives
1. Strategic Resource Allocation for Brand Investments
Exploring the impact of brand investments on customer acquisition, ratings, and awareness through user cohorts and behavior-based models.
2. Fortifying Problem-Solving Strategies
Discussions on addressing visible and unseen damage on damaged aircraft, survivorship bias, and identifying key problems using the North Star metric.
3. Customer Loyalty through Revenue Enhancement
Emphasizing customer retention revenue derived from repeat rate and transaction value, showcasing its significance in enhancing customer loyalty and business success.
Insights from the speaker on growth teams in companies, starting from zero, gain knowledge in growth strategies, and aligning growth goals with profitability.
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Who's it for
Copywriters
Content creators
Freelancers
Marketing professionals
Brand strategists
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What will I learn
Chapter 1
Unearthing Existence
This chapter delves into the deep themes of pain, longing, and uncertainty, exploring the essence of existence through cryptic exchanges and enigmatic phrases. The struggle with vulnerability, hidden identities, and fears of being forgotten or misunderstood create a mysterious and introspective tone.
Chapter 2
Session Traditions and Rewards
Participants in a session are introduced to exclusive rewards and resources for those who stay till the end. The Growth Accelerator Toolkit, curated by mentors, offers valuable upskilling opportunities, highlighting the importance of active engagement to maximize benefits.
Chapter 3
Journey to Growth
The speaker, drawing from business and consulting experience, shares insights on personal growth and business-to-consumer dynamics. The emergence of growth teams in companies is discussed, inspiring listeners with the journey from starting at zero to mastering growth strategies.
Chapter 4
Fortifying Vulnerabilities
The discussion focuses on fortifying damaged areas on bomber aircraft and addressing unseen damage. Survivorship bias is explained, urging the identification of key problems and the determination of effective solutions. Insights into problem-solving strategies are revealed through the concept of fortifying specific areas.
Chapter 5
Retaining Customer Revenue
Customer retention revenue is highlighted, emphasizing the breakdown of the customer base to enhance revenue streams. Calculating customer retention revenue through repeat rate and transaction value reflects its impact on customer loyalty and business success.
Chapter 6
Maximizing Growth Potential
Strategies for maximizing growth potential at different business stages are explored, aligning growth goals with profitability. Cohort analysis methods are discussed, emphasizing key elements like repeat rate and revenue per customer to drive growth effectively.
Chapter 7
Converting Customers for Health Tech
Challenges in converting customers for health tech products through digital channels are examined. Tailored approaches and compliance strategies are discussed to market health tech products effectively and achieve high transaction success rates.
Chapter 8
Brand Investments and Performance
The impact of brand investments on customer acquisition and ratings is analyzed, emphasizing the need for strategic resource allocation and brand performance evaluation. Alternative frameworks like user cohorts offer effective approaches to drive growth and brand awareness.
Meet your Mentor
Srinivasan Satyamurthy
Revenue and Growth @ Swiggy
Srinivasan Satyamurthy is an experienced professional in revenue and growth at Swiggy in Bengaluru, India. With his leadership role as Head of Revenue and Growth, he has been instrumental in shaping the food business. Over the past few years, he has consistently driven revenue growth and business expansion at Swiggy.
Frequently Asked Questions
What are the main pillars of Growth Marketing?
The main pillars of Growth Marketing are acquisition, activation, retention, revenue, and referral strategies.
What is Growth Marketing, and why is it important to learn about?
Growth Marketing focuses on maximizing customer acquisition, retention, and revenue. It's crucial for sustainable business growth.
Is this Growth Marketing course designed for corporate training and workforce upskilling?
Yes, the Growth Marketing course is suitable for corporate training, upskilling, and enhancing marketing skills in organizations.
How long can I access the Free Online Interview Training Course on How to Crack Strategy Interviews in BCG, Bain, McKinsey content?
You can access the Free Online Interview Training Course on Strategy Interviews for an unlimited duration.
Will I receive a certification upon completion of the Free Online Interview Training Course on How to Crack Strategy Interviews in BCG, Bain, McKinsey course?
Yes, upon completion of the course, you will receive a certification to recognize your achievement.
Scale Growth by understanding the Growth Equation & Metrics
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Today, 10:30 am GMT
25k Learners enrolled
Mentor
Srinivasan Satyamurthy
Revenue and Growth @ Swiggy
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