Free Online Marketing Course on Boosting the Revenue with WhatsApp Marketing
Learn how to use WhatsApp marketing to boost revenue by up to 60% with our free online marketing course. Enroll now and start seeing results!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Mastery of Financial Concepts
Developing expertise in key financial principles like selling price, COGS, and gross profit margin for effective financial management.
2. Optimization of EBITDA and Returns
Identifying and minimizing operational costs, such as shipping expenses, to positively impact EBITDA and overall profitability, enhancing financial performance.
3. Maximizing Customer Acquisition Cost (CAC) Efficiency
Strategically reducing CAC leads to increased profit margins and improved financial performance, emphasizing the importance of optimizing marketing strategies.
Utilizing performance marketing to understand the customer journey, improve user acquisition, enhance post-click activities, and leverage digital platforms to expand market reach effectively.
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Who's it for
Marketing Managers
Sales Executives
Business Analysts
CRM Specialists
Digital Marketers
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What will I learn
Chapter 1
Leveraging WhatsApp Business API for Enhanced Customer Engagement
This chapter discusses how WhatsApp Business API offers high user engagement levels compared to traditional SMS, emphasizing the importance of personalized communication and direct interaction with customers. It highlights the benefits of using WhatsApp for marketing, growth, and fostering intimate connections with consumers.
Chapter 2
Streamlining Communication with WhatsApp Links and QR Codes
The chapter explores the use of WhatsApp links to simplify communication with potential contacts, especially for mass campaigns and promotions. It details how businesses can use QR codes and links effectively to enhance communication efficiency, user engagement, and streamline conversation initiation.
Chapter 3
Implementing Click-to-WhatsApp Ads for Direct Engagement
This chapter delves into the strategy of utilizing click-to-WhatsApp ads as a seamless method for direct engagement with users. It emphasizes the effectiveness of using WhatsApp links and QR codes to initiate conversations, foster user interaction, and monitor campaign performance for enhanced functionality and engagement.
Chapter 4
User Acquisition Strategies Through Missed Calls and QR Codes
The discussion focuses on the strategic use of missed calls and QR codes for user acquisition, illustrated through a case study of the Art of Living organization. It showcases how leveraging these channels can efficiently engage audiences, provide updates, and connect with diverse individuals interested in business offerings.
Chapter 5
Overcoming Limitations and Improving Communication Capabilities
This chapter addresses limitations related to the verification status of Facebook business managers when using the WhatsApp Business API. It stresses the importance of completing the verification process for enhancing communication capabilities, managing message limits per day, and improving quality rating metrics for effective user engagement.
Chapter 6
Utilizing Behavior Analysis for Retargeting Strategies
The chapter focuses on the significance of behavior analysis in marketing strategies, particularly in retargeting users based on click behavior. It explores how businesses can send follow-up and retargeting messages tailored to user engagement to effectively engage interested users, drive conversions, and target audiences with high intent.
Chapter 7
Driving Repeat Purchases Through Reorder Messages
This chapter highlights the strategy of sending reorder messages based on product lifecycles to prompt repeat purchases effectively. It features examples from industries like fashion, beauty, and snacks, showcasing how timely communication can drive sales and engagement. Case studies of successful companies emphasize the impact of WhatsApp marketing on lead generation and customer retention.
Chapter 8
Enhancing User Experiences with Integrated Payment Solutions
The final chapter emphasizes the integration of payment solutions like Razorpay within messaging platforms like WhatsApp to improve user experiences and streamline payment processes. It discusses the convenience of seamless transactions within messaging apps, enhancing user-centric design and improving customer journeys for enhanced customer satisfaction.
Meet your Mentor
Gautam Rajesh Shelley
Founder & CEO, AISensy @ AISensy
Gautam Rajesh Shelley is the Founder & CEO of AISensy based in Gurugram, India, focusing on AI technology. Triny, founded by Triny, connects businesses to customers through Chat and Conversational AI solutions in Noida, India. Their flagship products, including AiTimey and AiJenny, facilitate revenue growth, lead generation, and customer query resolution across various platforms.
Frequently Asked Questions
What are the main pillars of Social Media Marketing?
The main pillars are content strategy, audience targeting, engagement tactics, data analysis, and optimization techniques.
What is Social Media Marketing, and why is it important to learn about?
Social Media Marketing is promoting products/services on social platforms. It's crucial for reaching and engaging target audiences.
Is this Social Media Marketing course designed for corporate training and workforce upskilling?
Yes, the course caters to corporate training and aims to enhance the skills of the workforce.
How long can I access the Free Online Marketing Course content?
You can access the course content for an unlimited period once you enroll in the course.
Will I receive a certification upon completion of the Free Online Marketing Course?
Yes, you will receive a certification upon successful completion of the course to showcase your skills.
Learn How to Use WhatsApp Marketing and Potentially Increase Revenue by up to 60%
4.7
(352 ratings)
Advanced
29th July 2024 at 2:30 pm GMT
25k Learners enrolled
Mentor
Gautam Rajesh Shelley
Founder & CEO, AISensy @ AISensy
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