Free Digital Marketing Course to Boost Customer Engagement with Automated Marketing
Learn how to engage customers at every stage with automated marketing. Enroll now in our free digital marketing course. Boost your skills today!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
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Learning Objectives
1. Enhanced Understanding through Engagement Discussions
Encourage active participation and shared insights to foster a dynamic learning environment for comprehensive comprehension and application of presented material.
2. Empowering Retention Marketing Strategies
Highlight the role of retention marketers in collaborating with product teams to drive effective long-term growth strategies and user engagement through sustained communication channels.
3. Tailored Segmentation for Targeted Marketing
Explore segmentation strategies based on user behaviors and preferences to craft personalized marketing campaigns that resonate with specific audience segments for enhanced engagement and conversion rates.
Emphasize the importance of tracking retention metrics at channel and segment levels to analyze user cohorts and optimize strategies for improved user engagement and conversion outcomes.
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Who's it for
Entrepreneurs
Senior Marketers
Marketing Analysts
Sales Professionals
Marketing Specialists
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What will I learn
Chapter 1
Introduction to Marketing Automation
In this chapter, the basics of marketing automation are discussed, highlighting how it plays a crucial role in enhancing customer engagement and optimizing marketing strategies. The chapter emphasizes the importance of automating marketing processes to ensure personalized and targeted communication with customers across various channels.
Chapter 2
Personalization and Targeting in Marketing Automation
This chapter delves into the key components of personalization and targeting within marketing automation. It explores how businesses can tailor their messages and offers to specific customer segments to enhance customer experience and drive conversions. The chapter also discusses leveraging intelligent tools and AI-driven techniques for seamless cross-channel marketing efforts.
Chapter 3
Immediate Responses and Customer Engagement
The focus of this chapter is on the significance of immediate responses to customer actions in maintaining engagement and satisfaction. It discusses using various touchpoints like WhatsApp, push notifications, and email to create a consistent and personalized experience for customers. The chapter also highlights the importance of optimizing data collection and analysis for successful marketing automation strategies.
Chapter 4
Addressing Cart Abandonment and Re-Engagement
This chapter addresses the challenge of high drop-off rates between the add-to-cart stage and final purchase. It explores strategies for analyzing user behavior and implementing personalized triggers like automated emails and push notifications to re-engage users who have abandoned their carts. The chapter emphasizes reducing funnel drop-off rates to ultimately improve conversion rates and user retention.
Chapter 5
Maximizing User Value and Loyalty
In this chapter, the focus is on understanding different types of app users and implementing tailored strategies to engage effectively with them. It discusses categorizing users based on activity levels and engagement patterns to nurture dormant users, re-engage promising users, and encourage loyalists. The chapter highlights how this approach can help build long-term relationships and drive sustainable growth.
Chapter 6
Monitoring Retention and Conversion Metrics
This chapter emphasizes the importance of monitoring retention and conversion metrics in app usage. It discusses aligning definitions and measurement criteria to accurately assess user engagement and performance. The chapter explores tracking user journeys, analyzing conversion rates, and testing communication strategies to optimize marketing efforts and enhance user experience.
Chapter 7
Leveraging Marketing Automation Tools
In this chapter, the discussion centers on leveraging tools like Netcore and WebEngage to execute omni-channel marketing campaigns effectively. It highlights how these tools offer comprehensive solutions for planning and executing well-thought-out strategies to engage with the audience. The chapter emphasizes the importance of utilizing intelligent tools to streamline communication efforts and deliver a personalized experience to customers.
Chapter 8
Conclusion and Future Outlook
The final chapter summarizes the key points discussed throughout the book, emphasizing the power of marketing automation in enhancing customer engagement, driving conversions, and optimizing marketing efforts. It underlines the importance of personalization, targeting, immediate responses, data optimization, and tailored strategies for different user segments. The chapter concludes by highlighting the potential for businesses to achieve success through marketing automation initiatives and drive sustainable growth in their customer base.
Meet your Mentor
Priyanka S
Growth Marketing Manager @ Paytm
Priyanka S is an experienced Growth Marketing Manager, currently at Paytm in Gurgaon, Haryana, India, since March 2022. Previously, at Zupee, she led growth marketing initiatives that enhanced user retention through a loyalty program, optimized user journeys, and customized offers to boost retention metrics. Demonstrates a strong focus on enhancing user experience and increasing customer lifetime value.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, SEM, content marketing, social media, email, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products/services online. It's crucial to learn due to its effectiveness, reach, and measurability.
Is the Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the Digital Marketing course is tailored for corporate training, enhancing skills, and upskilling workforce in marketing strategies.
How long can I access the Free Digital Marketing Course content?
You can access the Free Digital Marketing Course on Marketing Technologies 101 content indefinitely once enrolled.
Will I receive a certification upon completion of the Free Digital Marketing Course?
Yes, upon successfully completing the Free Digital Marketing Course on Marketing Technologies 101, you will receive a certification.
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Coming Soon
Advanced
Mentor
Priyanka S
Growth Marketing Manager @ Paytm
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.