Free Online Marketing Course on Decoding Consumer Behaviour: Neuromarketing and Sensory Branding
Learn how consumers think and make purchasing decisions with our free online marketing course. Discover ZMET, neuromarketing, and influential triggers.
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Learning Objectives
1. Effective Consumer Journey Mapping with Growth Funnel Insights
Empowering marketers to efficiently map consumer journeys from awareness to purchase, significantly enhancing marketing effectiveness.
2. Cultivating Consumer Loyalty through Sensory Branding and Cultural Attunement
Exploring advanced marketing strategies involving sensory triggers, irrational loyalty, and cultural attunement to boost consumer engagement and loyalty.
3. Strategic Brand Development Using Sensory Elements and Marketing Mix
Utilizing sensory elements and the 4P's (Product, Price, Place, Promotion) of marketing to tailor brand promotions directly to consumer needs.
Focusing on the critical roles of visual and sound branding in establishing distinct and emotionally resonant brand identities.
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Who's it for
Technology Directors
Marketing Managers
Sales Executives
Product Development Teams
Business Development Specialists
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What will I learn
Chapter 1
Understanding the Growth Funnel
This chapter introduces the growth funnel or pirate funnel framework, which consists of stages such as awareness, acquisition, activation, retention, revenue, and referral. It emphasizes the importance of mapping the consumer journey and utilizing the funnel to guide consumers from awareness to purchase effectively.
Chapter 2
Leveraging Irrational Loyalty
The discussion explores the concept of irrational loyalty, using Apple's innovative designs as an example to foster customer loyalty. It highlights the impact of emotional connections on consumer behavior and the importance of creating lasting brand loyalty through unique product offerings.
Chapter 3
Cultural Attunement in Marketing
This chapter stresses the significance of cultural attunement in marketing, urging brands to understand evolving consumer behaviors and preferences to remain relevant. It explores the role of cultural context in shaping consumer perceptions and influencing purchasing decisions.
Chapter 4
Unveiling the Consumer Psyche
Delving into concepts like id, ego, and super ego, this chapter sheds light on understanding the consumer psyche and making moral adjustments for better marketing strategies. It discusses how psychological factors influence consumer needs and decision-making processes.
Chapter 5
Harnessing Triggers in Marketing
Triggers play a crucial role in consumer behavior post-trigger events, and this chapter discusses the Zmet approach, which explores how personal experiences and metaphors influence consumer thinking. It underscores the importance of utilizing triggers effectively to drive engagement and conversions.
Chapter 6
The Power of Sensory Branding
Exploring sensory branding methods like utilizing smell, sight, touch, and sound, this chapter emphasizes the impact of sensory elements in creating emotional connections with target audiences. It highlights the role of sensory branding in evoking specific responses and enhancing brand recognition.
Chapter 7
Strategic Brand Promotion
This chapter discusses leveraging the 4 P's of marketing โ product, price, place, promotion โ along with additional P's like people and process for strategic brand promotion tailored to consumer needs. It showcases successful brands using sensory elements to create impactful brand associations.
Chapter 8
Professional Growth in Marketing
The final chapter emphasizes acquiring knowledge from industry experts, learning product marketing fundamentals, and networking with growth marketers for professional development. It introduces opportunities for skill-building in brand-building, advertising, and content marketing in the digital age.
Meet your Mentor
Aishwarya Swarup
Writer, Marketer & Strategist @ Ex-Paytm, Ex-Swiggy, Ex-SPNI
Aishwarya Swarup is a multifaceted professional with a background in marketing, strategy, and writing. With experience at renowned companies like Paytm and Swiggy, she brings valuable insights to her current role at IDfy. Based in Mumbai, India, she is known for her strategic thinking and creative approach to problem-solving.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars are SEO, content marketing, social media marketing, email marketing, and paid advertising.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products/services through digital technologies. It's vital to learn as it's essential for modern business success.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training and enhancing workforce skills in the digital marketing field.
How long can I access the free digital marketing course content?
You can access the course content for an unlimited time once enrolled in the free digital marketing course.
Will I receive a certification upon completion of the free digital marketing course course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification.
Decoding Consumer Behaviour: Neuromarketing and Sensory Branding
4.8
(360 ratings)
Advanced
11th September 2024 at 5:30 pm GMT
26k Learners enrolled
Mentor
Aishwarya Swarup
Writer, Marketer & Strategist @ Ex-Paytm, Ex-Swiggy, Ex-SPNI
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.