Free SEO Course to Drive Organic Traffic for Your Website
Learn advanced organic traffic driving techniques for your website with this free SEO course. Boost your website's visibility and increase traffic. Enroll now!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Effective Customer Behavior Analysis Strategies
Guidelines for businesses to understand customer preferences and behavior patterns, crucial for tailoring marketing strategies for success.
2. Strategic Customer Engagement Metrics Utilization
Insights into leveraging customer engagement metrics for targeted product offerings and enhancing brand-customer interactions across various industries like fintech.
3. Tailored Marketing Strategies for Complex Buying Behavior
Guidance for marketers on catering to customers with complex buying behavior by creating detailed marketing campaigns focused on specific preferences and needs.
Understanding the significance of Customer Acquisition Cost, Return on Ad Spend, Customer Lifetime Value, and Daily Active Users in optimizing marketing strategies for business growth.
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Who's it for
Marketing Managers
Brand Strategists
Content Creators
Social Media Managers
Business Analysts
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What will I learn
Chapter 1
Introduction to SEO
This chapter introduces the concept of search engine optimization (SEO) and its importance in improving online visibility and attracting targeted traffic to websites.
Chapter 2
Keyword Optimization Strategies
Discusses the strategic use of keyword frequencies, including brand keywords, non-brand keywords, and long-tail keywords, to enhance search engine performance and content creation planning.
Chapter 3
Mapping Keyword Intent
Explains how businesses can map out keyword intents and types to schedule content creation and social media posts effectively for improved visibility and engagement.
Chapter 4
Surface Level Sitemaps
Focuses on the significance of surface level sitemaps in organizing website content strategically to enhance user experience and search engine visibility.
Chapter 5
Aligning Content with Keywords
Emphasizes the importance of aligning website content with targeted keywords to optimize search engine rankings and attract relevant organic traffic.
Chapter 6
Optimizing Site Architecture
Discusses the role of effective sitemap structuring in optimizing site architecture for improved user satisfaction and search engine performance.
Chapter 7
Evolution of SEO Practices
Explores how the evolution of SEO has shifted towards focusing on keyword frequencies and sitemap structuring to boost search engine rankings and user satisfaction.
Chapter 8
Leveraging SEO Techniques
Concludes by highlighting how businesses can leverage SEO techniques such as keyword optimization and sitemap structuring to enhance their digital presence, attract targeted audiences, and achieve marketing goals.
Meet your Mentor
Seshadri Basak
Global Head of Marketing - Megnet Limited UK, @ Co-Founder & CEO - SSLASH
Seshadri Basak is an experienced marketing professional with a diverse background. As the Global Head of Marketing at Megnet Limited UK and Co-Founder & CEO of SSLASH, he offers end-to-end digital solutions such as digital marketing, marketing automation development, website development, e-commerce development, and business consultancy. With over 15 years of experience, Seshadri specializes in strategy building, branding, and growth & demand generation.
Frequently Asked Questions
What are the main pillars of SEO?
The main pillars of SEO include content optimization, technical SEO, on-page SEO, and off-page SEO.
What is SEO, and why is it important to learn about?
SEO stands for Search Engine Optimization. It is crucial for improving website visibility and ranking on search engines.
Is this SEO course designed for corporate training and workforce upskilling?
Yes, this SEO course is suitable for corporate training and upskilling the workforce in digital marketing strategies.
How long can I access the free SEO course content?
You can access the free SEO course content indefinitely once you sign up for the course.
Will I receive a certification upon completion of the free SEO course?
Yes, upon completion of the course, you will receive a certification to showcase your understanding of SEO.
Advanced Organic Traffic Driving Techniques for Your Website
4.5
(337 ratings)
Intermediate
Tomorrow, 3:30 pm GMT
24k Learners enrolled
Mentor
Seshadri Basak
Global Head of Marketing - Megnet Limited UK, @ Co-Founder & CEO - SSLASH
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