Free User Research Course on Strategic Market Research A GTM Case Breakdown
Learn the art of Strategic Market Research with our free user research course. Gain insights into GTM strategies through real-life case studies. Enroll now!
Read More
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhanced Decision-Making Through Market Research
Utilizing market insights to inform strategic decisions for sustainable growth and competitive advantage.
2. Strategic Utilization of Data Analysis
Transforming raw data into actionable insights to drive business performance improvements and facilitate growth.
3. Application of Tailored Metrics for Performance Tracking
Implementing industry-specific metrics to monitor progress, make informed decisions, and optimize strategies accordingly.
Leveraging market research outcomes to optimize service efficiency, stimulate customer purchases, and strengthen product offerings.
Read More
Who's it for
Marketing Managers
Business Owners
Consultants
Entrepreneurs
Data Analysts
Our Learners love GrowthSchool
What will I learn
Chapter 1
The Importance of Market Research
This chapter introduces the pivotal role market research plays in shaping successful business strategies and decision-making processes. It emphasizes the significance of understanding customer needs, preferences, and market trends for companies aiming to thrive in competitive environments.
Chapter 2
Market Analysis Essentials
Exploring market research as a playground, this chapter focuses on understanding the key questions of market analysis. It delves into concepts such as market development stages, sources of growth, and competitor analysis. The chapter highlights the relevance of these questions in developing Go-to-Market strategies and their broader applicability to personal and professional growth.
Chapter 3
Leveraging Tools for Market Exploration
Encouraging individuals to seek out relevant articles or reports in their market segment, this chapter emphasizes the use of tools like PowerPoint presentations for deeper market analysis. By taking a proactive approach to market exploration, businesses can adapt, learn, and efficiently navigate the complexities of the market landscape.
Chapter 4
Primary and Secondary Research Methods
This chapter examines the significance of primary and secondary research methods in data collection for informed decision-making. It distinguishes between collecting data firsthand through methods like focus groups (primary research) and utilizing existing information from external sources (secondary research), stressing their roles in engaging with data effectively.
Chapter 5
Key Metrics for Performance Analysis
Focusing on key performance indicators across industries, this chapter discusses metrics such as conversion rates and average order values in ecommerce and indicators like earning money and technological advancements in the crypto industry. It underscores the importance of using tailored metrics to track progress and make informed decisions specific to each company and industry.
Chapter 6
Data Analysis and Interpretation
This chapter highlights the essential steps of data analysis and interpretation in transforming raw data into actionable insights. From consolidating quantitative data in Excel to reviewing qualitative data for meaningful insights, the process serves as a foundation for improving business performance and driving growth strategies.
Chapter 7
Applying Market Research Insights
Illustrating successful outcomes from strategic decisions based on market research, this chapter explores practical applications like collaborating with alternative delivery partners to optimize service efficiency and introducing discount systems to stimulate customer purchases. It emphasizes the value of adapting strategies in response to market insights.
Chapter 8
Embracing Market Research for Long-term Success
Concluding the narrative, this chapter reinforces market research as a cornerstone of informed decision-making and strategic planning in diverse sectors. It advocates for embracing market analysis, leveraging relevant metrics, and utilizing data-driven insights to stay ahead of industry trends, innovate product offerings, and drive sustainable growth for long-term success.
Meet your Mentor
Arina Nestenko
Product Marketing Consultant @ Ex Superdao
Arina Nesterenko is a skilled Growth Ops Manager and Product Marketing Consultant based in Madrid, Spain. With expertise in campaign strategies, research, data analysis, and Web3, she has a proven track record of boosting conversion rates and accelerating project launches. Arina's dedication to mentorship has earned her recognition as a top mentor.
Frequently Asked Questions
What are the main pillars of User Research?
The main pillars of User Research include understanding user needs, behavior, preferences, and pain points.
What is User Research, and why is it important to learn about?
User Research is studying user behaviors to design products/services that meet their needs effectively, making it crucial to learn.
Is this User Research course designed for corporate training and workforce upskilling?
Yes, the User Research course is tailored for corporate training and helps in upskilling the workforce effectively.
How long can I access the free user research course content?
Once registered, you can access the free user research course content for an unlimited period.
Will I receive a certification upon completion of the free user research course course?
Yes, upon completion of the free user research course, you will receive a certification to validate your learning.
Coming Soon
Intermediate
Mentor
Arina Nestenko
Product Marketing Consultant @ Ex Superdao
People also found these Free courses interesting
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
400k+
Total Students
Top Startup India 2024
Backed by the best
and 80+ Angel investors like
What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.