Free Customer Retention Course on Consistently Engage, Retain, and Convert Customers
Learn the secrets to engaging, retaining, and consistently converting customers with our free customer retention course. Boost your sales and loyalty. Sign up now!
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Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Mastering the Art of Podcasting
A comprehensive guide to podcasting from content creation to audience engagement, emphasizing authenticity and value delivery.
2. Monetization Mastery in Podcasting
Insights into effective monetization strategies, engaging sponsorships, and building audience trust to generate revenue sustainably.
3. Building Community and Collaboration
Guidance on fostering relationships within the podcasting community, leveraging partnerships, and utilizing automation for sustainable growth.
Strategies for creating engaging and unique podcast content, aligning topics with audience interests, and maintaining consistency for listener loyalty.
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Who's it for
Marketers
Branding Specialists
Product Managers
Brand Strategists
Customer Experience Professionals
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What will I learn
Chapter 1
Importance of Customer Retention
This chapter emphasizes the value of retaining existing customers over acquiring new ones. It discusses the cost-effectiveness of customer retention and provides insights on optimal retention rates for businesses across different industries.
Chapter 2
Shifting to the Flywheel Model
Exploring the transition from the traditional purchase funnel to a flywheel model, this chapter delves into how businesses can enhance customer retention and drive growth by focusing on ongoing engagement and the customer lifecycle.
Chapter 3
Effective Email Communication
This chapter discusses best practices for email communication, such as prioritizing mobile readability, providing concise content, and including an unsubscribe link. It also highlights the importance of follow-up emails for non-engaged customers.
Chapter 4
Customer Engagement Strategies
Exploring push notifications and gamification as customer engagement strategies, this chapter explains how businesses can communicate effectively with customers, create loyalty, and prevent churn by identifying behavior patterns and calculating customer lifetime value.
Chapter 5
Customer Satisfaction Metrics
This chapter covers the benefits of A/B testing, optimizing forms, and using Net Promoter Score for gauging customer satisfaction. It also touches on tools like Zendesk and the role of automation in enhancing customer service.
Chapter 6
Enhancing Post-Purchase Experience
Discussions in this chapter focus on leveraging data and understanding customer journeys to improve post-retention and post-referral strategies. It also highlights the importance of tools like Tableau, Mailchimp, and Customer.io for enhancing customer engagement.
Chapter 7
Implementing Customer Retention Strategies
This chapter provides a comprehensive overview of implementing effective customer retention strategies, optimizing engagement, and leveraging data-driven insights to enhance the overall customer experience. It emphasizes the importance of choosing the right tools and techniques for sustained growth.
Chapter 8
Conclusion Building Lasting Customer Relationships
The final chapter emphasizes the benefits of prioritizing customer retention, ongoing engagement, and utilizing the right tools to drive growth and build long-lasting relationships with customers. It summarizes the key takeaways and highlights the importance of customer-centric approaches for sustainable success.
Meet your Mentor
Poorva Batra
Product Marketing Manager @ Amazon
Poorva Batra is an accomplished Product Marketing Manager at Amazon in Seattle, Washington. With previous experience as a Market Research Analyst at Adani Wilmar Limited in New Delhi, she excelled in understanding consumer perceptions and developing integrated communication strategies. In her current role, Poorva continues to drive marketing initiatives with strategic insights and innovative solutions.
Frequently Asked Questions
What are the main pillars of Customer Retention
Communication, personalized experiences, customer feedback, loyalty programs, and consistent support are key pillars.
What is Customer Retention, and why is it important to learn about?
Customer Retention refers to strategies to keep customers loyal, profitable, and satisfied, essential for business sustainability.
Is this Customer Retention course designed for corporate training and workforce upskilling?
Yes, the course is designed to help corporate teams enhance their customer retention skills and overall performance.
How long can I access the Free Branding Course to Unlocking The Power of Brand Purpose content?
You can access the content of the Free Branding Course for an unlimited duration once enrolled.
Will I receive a certification upon completion of the Free Branding Course to Unlocking The Power of Brand Purpose course?
Yes, upon successful completion of the course, you will receive a certification to showcase your understanding of branding.
How to engage, retain & make customers buy from you consistently?
4.4
(330 ratings)
Advanced
24 November 2024 at 11:30 pm GMT
24k Learners enrolled
Mentor
Poorva Batra
Product Marketing Manager @ Amazon
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