Free Online Advertising Course to Understand Full Potential of Adtech
Unlock the full potential of Adtech and boost your career with our free online advertising course. Earn certificates and gain valuable skills. Enroll now!
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Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Strategic CRM Marketing Campaigns
Implementing targeted campaigns across channels like push notifications, email, SMS, to engage users effectively for consumer apps.
2. Utilizing High-CTR Channels for User Activation
Leveraging channels like push notifications, email, SMS, in-app popups with strong CTRs to enhance user engagement and retention.
3. Effective Communication Triggers for User Action
Employing timely and event-driven communication triggers, along with incentives like discounts, to prompt user actions and boost engagement rates.
Navigating platforms like Webengage and transitioning proficiently to tools like Zoho CRM, Moengage, CleverTap, and Braze for tailored user interactions.
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Who's it for
Marketing Managers
Data Analysts
Sales Operations
Start-up Founders
Customer Success Teams
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What will I learn
Chapter 1
Introduction to Ad Tech Industry Concepts
This chapter sets the stage by highlighting the importance of understanding key concepts in the ad tech industry. It discusses the significance of industry-specific jargon and fundamental principles that govern online advertising transactions.
Chapter 2
Supply and Demand Dynamics in Ad Tech
Exploring the concept of supply and demand in the ad tech ecosystem, this chapter delves into the interaction between advertisers and publishers. It emphasizes the rapid and ever-evolving nature of buying and selling ad inventory online, crucial for navigating complexities in digital advertising.
Chapter 3
Embracing Skill Diversity in the Industry
Participants share their expertise in various areas such as campaign management, consumer research, and video editing, showcasing the value of diverse professional skills. The chapter highlights the importance of continuous learning and collaboration for driving innovation within the industry.
Chapter 4
Strategic LinkedIn Profile Optimization for Personal Branding
Focused on career advancement strategies, this chapter discusses the optimization of LinkedIn profiles by incorporating relevant keywords and highlighting key skills. Participants are encouraged to seek recommendations and build credibility through networking to align with career objectives.
Chapter 5
Proactive Networking and Continuous Upskilling
Emphasizing the importance of engaging with industry contacts and HR professionals, this chapter guides professionals in expanding their professional reach through strategic networking. It underscores the value of ongoing upskilling to enhance online presence and attract potential employers.
Chapter 6
Practical Job Application Tips and Industry Updates
Offering practical tips for job applications, this chapter discusses leveraging tools to find contacts on LinkedIn and crafting tailored emails to showcase suitability for roles. It also highlights the necessity of staying informed about industry trends through newsletters to remain competitive.
Chapter 7
Conclusion Positioning for Success in Ad Tech Industry
The session concludes by emphasizing the importance of foundational knowledge, skill diversification, personal branding, and continuous professional development in the ad tech industry. It underscores the significance of adopting a proactive and strategic approach to career advancement to stay competitive and seize future opportunities in the dynamic digital advertising realm.
Meet your Mentor
Supriya Mukherjee
Assistant Sales Manager @ InMobi
Supriya Mukherjee is an Assistant Sales Manager at InMobi. With extensive experience in sales and a strong track record of driving revenue growth, Supriya is a dedicated professional who excels in building relationships and delivering results. She is known for her strategic insight and ability to drive business success.
Frequently Asked Questions
What are the main pillars of Advertisment?
Creativity, targeting the right audience, effective messaging, strategic placement, and measuring results are crucial pillars.
What is Advertisement, and why is it important to learn about?
Advertisement is communication to promote products/services. Learning helps understand consumer behavior, marketing strategies, and business growth.
Is this Advertisement course designed for corporate training and workforce upskilling?
Yes, the course is designed to enhance marketing skills for professionals and improve corporate advertising strategies.
How long can I access the free online advertising course with certificates content?
You can access the course content for an unlimited period once enrolled in the free online course.
Will I receive a certification upon completion of the free online advertising course with certificates course?
Yes, you will receive a certification upon successful completion of the course to showcase your new skills.
Coming Soon
Intermediate
Mentor
Supriya Mukherjee
Assistant Sales Manager @ InMobi
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