Free Online Marketing Course to Maximize Customer Journey through Experiential Marketing

1. Strategic Advertising Strategies

Using lenses, filters, commercials, and story ads to attract users at different marketing funnel stages, emphasizing the goal of driving orders or achieving a return on ad spend.

2. Effective Snapchat Ad Creation

Diving into managing Snapchat ads through instant and advanced create options, with a focus on flexibility and efficiency in creating multiple ads to meet specific objectives effectively.

3. Branding with AR Lenses and Filters

Exploring the interactive and playable nature of AR lenses, filters as overlays for engagement enhancement, and custom events for targeting specific audience segments to expand brand reach.

Offering discounts for user actions, cohorting and audience targeting to manage cost per click effectively, highlighting lower CPC potential on Snapchat compared to Instagram through strategic ad campaigns.