Free Digital Marketing Course to Track User Behaviour Effectively
Learn how to effectively track user behavior with keywords in our free digital marketing courses. Boost your skills and drive better results.
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Enhanced Customer Engagement through Analytics
Utilizing tools like Mixpanel and Google Analytics to track and analyze user interactions, optimizing product performance for better engagement.
2. Secure Online Environment with Fraud Prevention
Leveraging AI techniques like user interaction analysis to detect and prevent fraudulent activities, maintaining user trust and financial security.
3. Market Insights Driving Product Promotions
Understanding market demand and identifying product-market fit to effectively promote products across geographical regions, enhancing customer engagement.
Improving machine longevity and minimizing maintenance disruptions in industries like auto ancillaries, foundries, and pharmaceutical processes through effective maintenance management.
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Who's it for
Product Managers
Marketing Professionals
Data Analysts
Operations Managers
Maintenance Engineers
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What will I learn
Chapter 1
Introduction to Product Analytics and User Behavior Tracking
This chapter introduces the importance of product analytics and user behavior tracking in understanding customer needs across industries. It highlights the role of tools like Mixpanel, Amplitude, and Google Analytics in gathering insights to enhance customer satisfaction.
Chapter 2
User Engagement and User Research
Exploring user engagement and research as crucial components in product analytics, this chapter delves into the significance of user segmentation for effective research. It emphasizes the value of understanding user preferences to tailor products and services accordingly, utilizing feedback loops for optimization.
Chapter 3
Fraud Prevention in Online Platforms
Addressing the growing concern of fraud in online platforms, this chapter discusses techniques such as user interaction analysis and knowledge-based authentication to detect and prevent fraudulent activities. It emphasizes the importance of early detection through conversation transcript analysis for a secure online environment.
Chapter 4
Product Marketing and Analytics
This chapter explores the intersection between product marketing and analytics, emphasizing the need to leverage market insights for effective promotions. It discusses the importance of understanding market demand, product-market fit, and monitoring user interactions to make informed decisions about product enhancements.
Chapter 5
Machinery Plant Maintenance in Industries
Focusing on industries reliant on machinery plant maintenance, this chapter highlights the role of production managers in preventing unscheduled downtime and machine breakdowns. It stresses the importance of providing overall customer value by tailoring solutions to specific industry needs.
Chapter 6
Integration of Analytics and Strategies
This chapter underscores the significance of integrating product analytics, user behavior tracking, fraud prevention, market insights, and maintenance management for operational optimization. It discusses how data-driven decision-making can drive growth and enhance customer experiences across industries and geographical regions.
Chapter 7
Anticipating Customer Needs and Driving Growth
Delving into the importance of anticipating customer needs and promoting products effectively, this chapter emphasizes the value of strategic planning and analytics for sustained business success. It discusses the role of operational efficiency, customer satisfaction, and security in driving growth.
Chapter 8
Conclusion and Key Takeaways
The final chapter summarizes the key points discussed in the book, reiterating the importance of leveraging data-driven decision-making, adapting to market dynamics, and prioritizing customer satisfaction for business success. It emphasizes the role of analytics and strategic planning in optimizing operations and enhancing customer experiences.
Meet your Mentor
Bharat Mishra
Head of Insights & Analytics @ NowNow
Bharat Mishra is an experienced Head of Insights & Analytics at NowNow, previously a Senior Business Analyst at Landmark Group. His expertise includes SQL, R Programming, Python, and various analytics skills. He excels in consumer analytics, user journey analysis, creating attribution models, budgeting, setting triggers for business actions, and monitoring performance against targets.
Frequently Asked Questions
What are the main pillars of Digital Marketing?
The main pillars of Digital Marketing include SEO, social media, content marketing, email marketing, and analytics.
What is Digital Marketing, and why is it important to learn about?
Digital Marketing is promoting products/services online. It's important to learn for reaching target audiences effectively in today's digital age.
Is this Digital Marketing course designed for corporate training and workforce upskilling?
Yes, this Digital Marketing course is designed to enhance skills for corporate training and workforce upskilling purposes.
How long can I access the free digital marketing course content?
You can access the free digital marketing course content for an unlimited duration once you sign up.
Will I receive a certification upon completion of the free digital marketing course?
Yes, upon successful completion of the free digital marketing course, you will receive a certification to showcase your skills.
Coming Soon
Advanced
Mentor
Bharat Mishra
Head of Insights & Analytics @ NowNow
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